Personalised Pyjamas

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-34.1%

Conversion, latest week

0.3%

Market size, estimated

£5Ka year

Peak month

December10.4× the quietest month

Top search term

personalised pjs womens17K searches a year

Listings sell for £14.09 on average, from £6.92 to £25.19. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £14.09 that is £0 to £1K a year per listing.

Average price

£14.09under the $15 to $100 sweet spot

Price range

£6.92–£25.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

0–100

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #300 within Nightwear. It carries 1,330 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

60%

Out of stock, average day

2.6%

Average rank

#300in Nightwear

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,330per listing

Listings tracked

77

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months