Skip to content

Personalised Luggage Straps for Suitcases

Fail

Shoppers spend only $18K a year here, so Personalised Luggage Straps for Suitcases is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£18K/yr73K searches / yr
90-day growth
+33.6%search demand this quarter
Competition
54%top-5 click share · 8 brands · 14 sellers

Flapen Score

Personalised Luggage Straps for Suitcases against its category

The dotted line is the Fashion average. Past it, Personalised Luggage Straps for Suitcases is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Luggage Straps for Suitcases market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Luggage Straps for Suitcases 73K times last year and spent an estimated £18K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+33.6%
Conversion, latest week
3.0%
Market size, estimated
£18Ka year
Peak month
August1.7× the quietest month
Top search term
personalised luggage straps for suitcases21K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £4.99 to £15.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.45 that is £0 to £845 a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£4.99–£15.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£845
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #140 within Luggage & Travel Gear. It carries 499 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
32%
Out of stock, average day
9.4%
Average rank
#140in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
25

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Personalised Luggage Straps for Suitcases products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£917£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

4%

  • Generic71%
  • Varsany8%
  • WISYOK5%
  • OW-Travel4%
  • Gobiufy4%
  • MamaPrint3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Personalised Luggage Straps for Suitcases search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Personalised Luggage Straps for Suitcases search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised luggage straps for suitcases21K/yr
  • personalised luggage straps22K/yr
  • luggage straps personalised9K/yr
  • personalised suitcase straps8K/yr
  • suitcase straps personalised8K/yr
  • personalised luggage strap4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Luggage Straps for Suitcases

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality29%−0.17

product was a little poor the strap was not embroidered

The straps look lovely bit 1 came broken already

this will not hold the strap once in use

Durability18%−0.08

another broke after 1 use

of the two we bought one broke on first use

Clip broke on first use

Jamming/Clogging14%−0.06

Jammed lock

the lock was jammed

Size-Overall11%−0.02

Not possible to make it shorter

1 is significantly longer than the other

Value For Money7%+0.21

Not worth the cost of personalising the straps

Love

Quality-Overall40%+2.25

Good quality and delivered promptly

Good quality & easy to adjust

Excellent product

Value For Money9%+0.21

Good value for money

well worth the money

Good value

Advertised Vs Actual Product9%

As advertised

Exactly as advertised

Exactly as described and look amazing

Strength7%+0.60

It is strong and well made

Strong strap

The strap is very strong

Adjustability/Rotatability/Reclining7%+0.19

Adjusted nice and stayed secure

easy adjustment

Good length with plenty of adjustment

Return

0.2% Return rate 54% Fixable by listing

Color23%▁█▃▄▄▃
Size-Overall21%▁▁█▇▅▅

Not possible to make it shorter

1 is significantly longer than the other

Strap/String Quality15%▁▁▆▄█▄

product was a little poor the strap was not embroidered

The straps look lovely bit 1 came broken already

this will not hold the strap once in use

Quality-Overall8%█▁▅▃▁▄

Not good quality

the build quality feels just average

Average

Advertised Vs Actual Product5%▁▁▇▄▁█

FAQ

Common Personalised Luggage Straps for Suitcases questions

Answered from the same tracked data.