Personalised Keyring
FailPrices span $2.83–$12.30, mostly outside the sweet spot, so Personalised Keyring is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £125K/yr554K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 49%top-5 click share · 19 brands · 29 sellers
Flapen Score
Personalised Keyring against its category
The dotted line is the Fashion average. Past it, Personalised Keyring is stronger. Inside it, weaker.
Market
The Personalised Keyring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Keyring 554K times last year and spent an estimated £125K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 554K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £125Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- personalised keyring204K searches a year
02 · Price
A sale here is worth £6.17.
Listings sell for £6.17 on average, from £2.83 to £12.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.17 that is £617 to £2K a year per listing.
- Average price
- £6.17under the $15 to $100 sweet spot
- Price range
- £2.83–£12.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £617–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #431 within Luggage & Travel Gear. It carries 768 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 70%
- Out of stock, average day
- 6.8%
- Average rank
- #431in Luggage & Travel Gear
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 768per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Personalised Keyring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Personalised Inspirational Keychain Stainless Steel Keyring with Small Yellow Duck Pendant Encouraging Short Phrase Teacher Gift for Women Motivational Keyring
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
Pixly Personalised Custom Photo Keyring Key Ring Fob Key Chain Clear Medium
- Price
- £4.06
- Rating
- 4.7/5
- Reviews
- 4,693
- Age
- 10y ago
IF IF Metal Letter Keyring Personalised Alphabet Letters - Silver - H Keyring 7 cm; Silver
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 728
- Age
- 7y ago
YISCOKO Alphabet Initial Letter Keychain Key Rings Gifts for Women Graduation Birthday Christmas Anniversary Birthday Gifts for Women Condolence gifts. (Letter J)
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 10mo ago
PB TECH Personalised Photo Printed Engraved Custom Text Keychain - Customise Double Side Keyring Gift for Dad Birthday Gifts Mum Presents for Women Fathers Day Mothers Day Memorial tag Christmas
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago
Trending
90-day click momentum
FRULX Unique Personalised Keychain Gift for Women Stainless Steel Yellow Duck Pendant Perfect Teacher Appreciation with Inspirational Quote Fashionable & Stylish Keyring for Her Motivational Keyring
- Price
- £3.78
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
YISCOKO Alphabet Initial Letter Keychain Key Rings Gifts for Women Graduation Birthday Christmas Anniversary Birthday Gifts for Women Condolence gifts. (Letter J)
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 10mo ago
Turquoise Premium Quality Clear Acrylic Blank Keyrings Key Fobs 50 x 35 mm (Pack of 1)
- Price
- £2.95
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 9y ago
New Home Keychain Personalised Gifts for Women First Home Keyring Friendship Keyring Couples Gifts
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago
IF Metal Personalised Alphabet Letters K Keyring 7 cm Silver
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 728
- Age
- 3y ago
Newest
by launch date
Personalised Photo Keyring Engraved Custom Text Gift for Grandad Mum Dad Women Birthdays Fathers Day Mothers Day Christmas Valentines Day (With Your Text)
- Price
- £9.06
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 1mo ago
Tranbath Personalised Sunflower Keyring for Women Ideal Mum Gifts for Birthday Perfect for Friends Sisters Daughters Sentimental Inspirational Presents (sunflower1 S)
- Price
- £3.85
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 10mo ago
YISCOKO Alphabet Initial Letter Keychain Key Rings Gifts for Women Graduation Birthday Christmas Anniversary Birthday Gifts for Women Condolence gifts. (Letter J)
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 10mo ago
With Your Touch Personalised PU Leather Photo Keyring Custom Keychain Gift for Family Multiple Styles (SQUARE)
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 1y ago
A1 Graphics Ltd Personalised Photo Keyring Clear Custom Message Keychain Gift for Boyfriend Girlfriend Mum Dad Anniversary Birthday Wedding Christmas Valentines Day Keepsake
- Price
- £7.55
- Rating
- 3.8/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
29
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
32%
- FRULX25%
- Pixly14%
- IF13%
- YISCOKO5%
- A1 Graphics Ltd5%
- PB TECH5%
Demand
Personalised Keyring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.6×
Search terms
Top Personalised Keyring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised keyring204K/yr
- photo keyring65K/yr
- personalised keyring photo44K/yr
- personalised key ring33K/yr
- personalised keyrings28K/yr
- custom keyring28K/yr
- custom keychain21K/yr
- personalised keychain19K/yr
- personalised photo keyring16K/yr
- customised keyring11K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Keyring
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shocking quality
Rubbish quality
Low quality
Item doesn't arrive like the preview shows
Was misleading
thats not how I sent the images
The cover does not fit well
are much bigger
Very small
Broke on the first day
Broke after a week
Rubbing off after a week
very cheap feel to it despite being one of the more expensive ones on amazon
the plastic it is on looks cheap
Flimsy material
Love
Nice quality item arrived on time
Good strong quality
Amazing quality
Love the keyring
Great personalised keyring
Key ring
very good price
Money well spent
Good value for money
The gift was very well received
Great Gift
Great Birthday Gift
As advertised
As described
as pictured
Return
0.1% Return rate 68% Fixable by listing
The cover does not fit well
are much bigger
Very small
Shocking quality
Rubbish quality
Low quality
very cheap feel to it despite being one of the more expensive ones on amazon
the plastic it is on looks cheap
Flimsy material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Keyring questions
Answered from the same tracked data.