Is personalised hoodie profitable to sell on Amazon United Kingdom?

The niche generates £10K/yr across 52 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (45/100).

How competitive is the personalised hoodie niche?

32 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in personalised hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.1%.

When does demand for personalised hoodie peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the personalised hoodie niche?

Listings span £8.00–£37.62; the average listing price is £18.60 (sweet spot $15–$100). The average incumbent carries 6,612 reviews — the moat a new listing must climb.

personalised hoodie

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great£18.60

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Great£8.00–£37.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,612.37

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£10K

£10K/yr · 143K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, personalised hoodie is a £10K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

personalised hoodie market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £5K–£9K; units × avg price
Conversion rate: 0.4%
Avg BSR: #396
Page quality: 0%
Prime: 40%
Sponsored: 63%
Out of stock: 9.3%
Avg brand age: 41 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

38%

Top 20: 75%

Open market

44%

Generic17%
Modify by Amazon Merch on Demand16%
Print Cartel7%
JACK PYKE6%
Amazon Essentials6%
Star and Stripes5%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -40.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top personalised hoodie search terms

custom hoodie32K/yr -32.7%0.3% conv.
personalised hoodie32K/yr -31.2%0.5% conv.
personalised hoodies for men14K/yr -52.6%0.4% conv.
personalised hoodies for women13K/yr -54.4%0.3% conv.
personalised jumper11K/yr -38.7%0.1% conv.
personalised hoodies8K/yr -44.7%0.3% conv.
custom hoodies6K/yr -26.8%0.2% conv.
custom jumper7K/yr -45.8%0.4% conv.
customised hoodie5K/yr -38.0%0.7% conv.
embroidered hoodie5K/yr -57.4%0.4% conv.

All search terms

Top personalised hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Personalised Hoodies with Any Text/Logo - Custom Hoodie for Men & Women

Generic£8.003.6★78 rev

Custom Front and Back Hoodie with Your Image

Modify by Amazon Merch on Demand£18.523.9★29 rev

Print Cartel Custom Logo Pullover Hoodie Unisex Hooded Sweatshirt with Front and Back Print Personalised Company Name Branded Apparel Black

Print Cartel£24.755.0★5 rev

JACK PYKE Yakka Mens Fleece Hoodie Warm Sherpa Fleece Lined Jacket with Full Zip Drawstring Hood Front Pockets Ribbed Cuffs & Hem Winter Hooded Jacket for Casual & Country Wear - Coyote M

JACK PYKE£37.625.0★1 rev

Black Personalised Mens Womens Hoodie UK - Customise With Any Text And Photo Long-Lasting Print

Varsany£27.284.8★18 rev

Newest

by launch date

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L

adidas£20.181,351 rev

1mo ago

Custom Hoodie Personalised Hoodie Add your Logo Design Text Front and Back Print Unisex Pullover Pouch Pocket Multiple colour options Printed Workwear Uniform

Generic£20.844 rev

4mo ago

Print Cartel Custom Logo Pullover Hoodie Unisex Hooded Sweatshirt with Front and Back Print Personalised Company Name Branded Apparel Black

Print Cartel£24.755 rev

5mo ago

Stars and Stripes Personlised Zip Up Hoodie - Custom Print Any Name Text Logo Zoodie - Workwear Company Business Uniform Multicolor Zipped Hoody (Large Navy Blue)

Star and Stripes£14.970 rev

5mo ago

Black Personalised Mens Womens Hoodie UK - Customise With Any Text And Photo Long-Lasting Print

Varsany£27.2818 rev

8mo ago

What buyers say about personalised hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent quality and delivered quickly exactly what I was looking for, thank you”

Size-Overall18%

“Size is true to size”

Value For Money13%

“Well worth the money”

Print Quality5%

“Print seemed clear”

Gifting Purpose5%

“much loved gift”

Comfort-Overall4%

“Really comfortable”

Material Quality3%

“The sweatshirt is lovely and fleecy inside and is very good quality material plus its a very comfortable”

Advertised Vs Actual Product3%

“Better than expected”

Warmth3%

“Surprisingly warm for a thin and artificial material and the hood is huge, perfect for wearing over ANC headphones when sleeping on long haul flights”

Color2%

“Colour is good”

What buyers complain about

Size-Overall24%

“on the small side”

Quality-Overall12%

“Good hoodie, not the highest quality”

Print Quality11%

“Wrongley printed”

Sleeve Fit5%

“even the sleeve length as they were way too long”

Material Quality4%

“Poor shein type of material”

Product Condition4%

“Utem is not new”

Color3%

“the red looks brown”

Design-Overall2%

“Design incorrectly printed”

Gap/Hole2%

“Quality of this is very poor developing holes after being worn”

Value For Money2%

“the branded stuff is super expensive”

Top return reasons

Size-Overall70%

Material Quality3%

Pockets/Compartments3%

Arm Fit3%

Stretchability/Expandability/Elasticity2%

Thin2%

Quality-Overall2%