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Personalised Hoodie

Fail

Shoppers spend only $10K a year here, so Personalised Hoodie is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£10K/yr143K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
38%top-5 click share · 32 brands · 46 sellers

Flapen Score

Personalised Hoodie against its category

The dotted line is the Fashion average. Past it, Personalised Hoodie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Hoodie 143K times last year and spent an estimated £10K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
0.4%
Market size, estimated
£10Ka year
Peak month
December4.5× the quietest month
Top search term
custom hoodie32K searches a year

02 · Price

A sale here is worth £18.60.

Listings sell for £18.60 on average, from £8.00 to £37.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £18.60 that is £0 to £2K a year per listing.

Average price
£18.60inside the $15 to $100 sweet spot
Price range
£8.00–£37.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #396 within Jumpers, Cardigans & Sweatshirts. It carries 6,612 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
40%
Out of stock, average day
9.3%
Average rank
#396in Jumpers, Cardigans & Sweatshirts
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,612per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Personalised Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£296£592£888£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

46

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

38%

Top 20: 75%

Open market

44%

  • Generic17%
  • Modify by Amazon Merch on Demand16%
  • Print Cartel7%
  • JACK PYKE6%
  • Amazon Essentials6%
  • Star and Stripes5%

Demand

Personalised Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Personalised Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom hoodie32K/yr
  • personalised hoodie32K/yr
  • personalised hoodies for men14K/yr
  • personalised hoodies for women13K/yr
  • personalised jumper11K/yr
  • personalised hoodies8K/yr
  • custom hoodies6K/yr
  • custom jumper7K/yr
  • customised hoodie5K/yr
  • embroidered hoodie5K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+0.21

on the small side

this was too tight

Not true to size

Quality-Overall12%+1.17

Good hoodie, not the highest quality

Poor quality

I found the jumper itself to be of a low quality

Print Quality11%−0.27

Wrongley printed

the print on the back is absolutely terrible

the printing was very weak

Sleeve Fit5%−0.01

even the sleeve length as they were way too long

tight sleeves around the forearm

Material Quality4%−0.03

Poor shein type of material

Poor quality, crap material

also not t shirt material

Love

Quality-Overall27%+1.17

Excellent quality and delivered quickly exactly what I was looking for, thank you

Decent quality

The sweat shirt is fab quality

Size-Overall18%+0.21

Size is true to size

Fits perfectly

Great fit grandson loves it

Value For Money13%+0.90

Well worth the money

Excellent value for money

Good for the money

Print Quality5%−0.27

Print seemed clear

Good printing

it shows perfectly on the print

Gifting Purpose5%+0.61

much loved gift

This is such a beautiful gift

Great personalised gift

Return

2.1% Return rate 82% Fixable by listing

Size-Overall70%▅█▇▇▇▇

on the small side

this was too tight

Not true to size

Material Quality3%▁▁▁▃██

Poor shein type of material

Poor quality, crap material

also not t shirt material

Pockets/Compartments3%▁▁▄▆█▁
Arm Fit3%█▁▂▃▁▁
Stretchability/Expandability/Elasticity2%█▁▄▁█▁

FAQ

Common Personalised Hoodie questions

Answered from the same tracked data.