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Personalised Fathers Day Gifts

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $11K a year here, so Personalised Fathers Day Gifts is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£11K/yr94K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
44%top-5 click share · 23 brands · 25 sellers

Flapen Score

Personalised Fathers Day Gifts against its category

The dotted line is the Fashion average. Past it, Personalised Fathers Day Gifts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Fathers Day Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Fathers Day Gifts 94K times last year and spent an estimated £11K. The top 5 brands take 59% of clicks. Demand peaks in Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.8%
Market size, estimated
£11Ka year
Peak month
June166.7× the quietest month
Top search term
personalised fathers day gifts70K searches a year

02 · Price

A sale here is worth £14.24.

Listings sell for £14.24 on average, from £4.03 to £30.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.24 that is £0 to £1K a year per listing.

Average price
£14.24under the $15 to $100 sweet spot
Price range
£4.03–£30.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #653 within Luggage & Travel Gear. It carries 561 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
12%
Out of stock, average day
8.1%
Average rank
#653in Luggage & Travel Gear
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
34

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Personalised Fathers Day Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£446£892£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

25

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

44%

Top 20: 84%

Open market

35%

  • Generic16%
  • EDSG15%
  • Bemaystar13%
  • EKAM8%
  • Print Maniacs7%
  • Star Online6%

Demand

Personalised Fathers Day Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMay

Peak months: Jun · busiest ÷ quietest = 166.7×

Search terms

Top Personalised Fathers Day Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised fathers day gifts70K/yr
  • fathers day gifts personalised10K/yr
  • fathers day personalised gifts7K/yr
  • photo personalised gifts for dad4K/yr
  • personalised photo gift for dad5K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Fathers Day Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.12

quite small

It is huge

a bit narrow

Quality-Overall17%+0.38

Well known brands sell for cheaper

Bad quality

The photo quality is also awful

Advertised Vs Actual Product8%−0.04

Total lack of attention to detail by the seller and incompetency, Im afraid

Its an AI picture that looks nothing like the person I sent the picture of

Not as good as the photo on the advert and pricy

Display-Overall5%−0.03

One photo you can't see

a bit narrow not as other mug manufacturers and displayed width

Frame Quality3%−0.05

The frame is of bad quality

The fact that the photos were of people we dont know, the names alien to us, plus my gift to my son for being a great Dad, fell flat due to random people looking back at him as he looked at the photo frame, well, thats the awful news

Love

Quality-Overall31%+0.38

good quality affordable

Good quality mug

Excellent quality

Gifting Purpose22%+2.11

Beautiful Gift

Great gift idea

Beautiful gift

Value For Money12%+0.55

Good for the price

Great value for money

Excellent value for money

Advertised Vs Actual Product7%−0.04

Exactly as described

Exactly what I wanted

Better then expected

Image/Picture Clarity5%+0.50

Picture quality is

the picture quality was immaculate

Good quality pictures

Return

0.1% Return rate 50% Fixable by listing

Size-Overall30%▁▁▁▁▁█

quite small

It is huge

a bit narrow

Frame Quality20%▁▁▁▁▁█

The frame is of bad quality

The fact that the photos were of people we dont know, the names alien to us, plus my gift to my son for being a great Dad, fell flat due to random people looking back at him as he looked at the photo frame, well, thats the awful news

Defective Material/Parts20%▁▁▁▁▁█
Color Fading/Discoloration10%▁▁▁▁▁█
Advertised Vs Actual Product10%█▁▁▁▁▁

Total lack of attention to detail by the seller and incompetency, Im afraid

Its an AI picture that looks nothing like the person I sent the picture of

Not as good as the photo on the advert and pricy

FAQ

Common Personalised Fathers Day Gifts questions

Answered from the same tracked data.