Period Swimwear

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +171.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months

750K

Growth, 90 days vs prior 90

+171.4%

Conversion, latest week

1.5%

Market size, estimated

£178Ka year

Peak month

July11.1× the quietest month

Top search term

period swimwear373K searches a year

Listings sell for £15.80 on average, from £5.66 to £46.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.80 that is £2K to £4K a year per listing.

Average price

£15.80inside the $15 to $100 sweet spot

Price range

£5.66–£46.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

3.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #109 within Girls. It carries 503 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#109in Girls

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

503per listing

Listings tracked

94

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months