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Period Pants for Teenage Girls

Fail

The top 5 brands take 93% of clicks, so Period Pants for Teenage Girls is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£137K/yr230K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
62%top-5 click share · 8 brands · 11 sellers

Flapen Score

Period Pants for Teenage Girls against its category

The dotted line is the Fashion average. Past it, Period Pants for Teenage Girls is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Period Pants for Teenage Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Period Pants for Teenage Girls 230K times last year and spent an estimated £137K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
4.2%
Market size, estimated
£137Ka year
Peak month
January2.2× the quietest month
Top search term
period pants for teenage girls134K searches a year

02 · Price

A sale here is worth £14.25.

Listings sell for £14.25 on average, from £9.81 to £21.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.25 that is £4K to £7K a year per listing.

Average price
£14.25under the $15 to $100 sweet spot
Price range
£9.81–£21.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #59 within Girls. It carries 1,021 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#59in Girls
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,021per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Period Pants for Teenage Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • ZVZK44%
  • Soleurfe17%
  • INNERSY14%
  • WUKA14%
  • Fresilkora4%
  • Artomnivera3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Period Pants for Teenage Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Period Pants for Teenage Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • period pants for teenage girls134K/yr
  • teen period pants26K/yr
  • girls period pants17K/yr
  • period knickers for teenage girls12K/yr
  • period pants for girls8K/yr
  • wuka period pants teens10K/yr
  • period underwear for teenage girls4K/yr
  • period pants for teens6K/yr
  • kids period pants4K/yr
  • wuka period pants teens starter kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Period Pants for Teenage Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.29

Too small

Theyre a little bit tight on the leg even though I bought my normal size

Too big

Value For Money9%−0.08

Waste of money

Not worth the money

Pricey

Quality-Overall6%+0.07

Not the best

Very poor quality

Thickness6%−0.05

The knickers are thick

thick pair of polyester pants

while the protective layer is thinner than I'd have liked so they're not going to be good for anything serious

Durability5%−0.07

they have fell apart from the waste band waste of money

Avoid, fall apart within few washes

I'm not sure how long they'll last for as the main structure of them is fairly thin

Love

Comfort-Overall25%+2.21

Comfortable To Wear

Very comfortable

in a comfortable way

Quality-Overall14%+0.07

Excellent quality pants

Extremely Good Quality

A fantastic option that feels reliable and well made

Size-Overall10%−0.29

fits me as normal

also fit snuggly to prevent any leaks

Brilliant Fit

Stretchability/Expandability/Elasticity8%+0.41

stretchy

The stretch fit is brilliant as it adapts nicely to the body without feeling tight or restrictive

Nice stretch

Material Quality6%−0.01

The material feels sturdy

Material and Comfort

Nice material

FAQ

Common Period Pants for Teenage Girls questions

Answered from the same tracked data.