peridot
Worth a lookShows low returns (1.2%), but a small market ($15K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great314.46avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.62–£74.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.52avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 77K searches
According to Flapen's Amazon United Kingdom niche tracking, peridot is a £15K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
peridot market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £25K–£33K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,417
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 72%
- Out of stock
- 8.1%
- Avg brand age
- 43 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
35
Top-5 brand share
73%
Top 20: 95%
Top-5 click share
50%
Top 20: 82%
Open market
25%
- LOCIBLO35%
- Philip Jones16%
- FANCIME10%
- CrystalAge6%
- Old English Jewellers6%
- CERSLIMO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 11.2×
Top peridot search terms
- peridot necklace12K/yr
- peridot bracelet12K/yr
- peridot15K/yr
- peridot jewellery10K/yr
- august birthstone5K/yr
- peridot crystal5K/yr
- august birthstone gifts13K/yr
- august birthday gifts for women5K/yr
Top peridot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCIBLO August Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Green Created Peridot Necklace Jewellery for Her 16+2
LOCIBLO£34.074.7★502 rev
LOCIBLO August Birthstone Bracelets for Women 925 Sterling Silver Green Created Peridot Bracelet White Gold Infinity Pendant Jewellery 6.7+1.2
LOCIBLO£33.084.5★205 rev
FANCIME 925 Sterling Silver August Birthstone Necklace Infinity Peridot Necklace with Fine Jewellery Box Christmas Birthday Valentines Day Mothers Day Present for Women Mother
FANCIME£36.724.4★2,253 rev
LOCIBLO August Birthstone Bracelets for Women 925 Sterling Silver Green Created Peridot Bracelet Gold Plated Infinity Pendant Jewellery 6.7+1.2
LOCIBLO£34.074.5★205 rev
Philip Jones August (Peridot) Birthstone Necklace Created with Zircondia Crystals
Philip Jones£8.494.6★517 rev
Newest
by launch date
VYYU Birthday Gifts for Women Men - August Birthstone Bracelet Peridot Bead Bracelet Jewelry Happy Birthday Gifts for Daughter Son Mum Dad Niece Nephew Sister Brother
VYYU£7.972 rev
Maynor Birthstone Necklace for Women 925 Sterling Silver Necklace with Peridot Aug Cubic Zirconia Pendant Adjustable Silver Chain Personalised Choker Jewellery Birthday Gift for Women & Girls
Maynor£7.82104 rev
Aliyoham Sterling Silver Peridot Necklace for Women | August Birthstone Teardrop Pendant | Olive Green Gemstone Gift for Valentine Birthday
Aliyoham£10.7912 rev
Philip Jones 18k Gold Plated August (Peridot) Birthstone Necklace Created with Zircondia Crystals
Philip Jones£8.735 rev
CERSLIMO Birthday Gifts for Her - August Birthstone Peridot Bracelet Birthday Gift for Women Men Daughter Mum Nana Sister Granddaughter Niece Jewellery for Valentines Anniversary
CERSLIMO£8.3021 rev
Trending
90-day click momentumVYYU Birthday Gifts for Women Men - August Birthstone Bracelet Peridot Bead Bracelet Jewelry Happy Birthday Gifts for Daughter Son Mum Dad Niece Nephew Sister Brother
VYYU£7.974.5★
9ct Yellow Gold on Silver Peridot Oval Pendant Necklace - August Birthstone + 16 18 20 inch Chain (16)
Old English Jewellers£16.735.0★
Maynor Birthstone Necklace for Women 925 Sterling Silver Necklace with Peridot Aug Cubic Zirconia Pendant Adjustable Silver Chain Personalised Choker Jewellery Birthday Gift for Women & Girls
Maynor£7.824.3★
LOCIBLO August Birthstone Bracelets for Women 925 Sterling Silver Green Created Peridot Bracelet Gold Plated Infinity Pendant Jewellery 6.7+1.2
LOCIBLO£34.074.5★
LOCIBLO August Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Green Created Peridot Necklace Jewellery for Her 16+2
LOCIBLO£38.104.7★
What buyers say about peridot
What buyers praise and complain about, mined from review topics.What buyers love
“it's a nice item to be gifted”
“Just right”
“Great colour”
“very sparkly with a gorgeous peridot”
“Excellent value”
“The stone is a lovely peridot colour that doesnt look artificial at all”
“Stone looks very attractive in settings”
“quality”
“Good quality necklace”
“I believe is 14 carat gold plated”
What buyers complain about
“Too big”
“The details said this was peridot, apparently its not, its a form of tourmaline”
“Cheap looking”
“It looks expensive so for £16.99”
Top return reasons
Common questions
- Is peridot profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the peridot niche?
- 26 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in peridot?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.
- When does demand for peridot peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 11.2× the quietest.
- What does it cost to enter the peridot niche?
- Listings span £3.62–£74.73; the average listing price is £16.52 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.