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Peridot

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $15K a year here, so Peridot is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£15K/yr77K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
50%top-5 click share · 26 brands · 35 sellers

Flapen Score

Peridot against its category

The dotted line is the Fashion average. Past it, Peridot is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peridot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peridot 77K times last year and spent an estimated £15K. The top 5 brands take 73% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
1.2%
Market size, estimated
£15Ka year
Peak month
August11.2× the quietest month
Top search term
peridot necklace12K searches a year

02 · Price

A sale here is worth £16.52.

Listings sell for £16.52 on average, from £3.62 to £74.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.52 that is £0 to £2K a year per listing.

Average price
£16.52inside the $15 to $100 sweet spot
Price range
£3.62–£74.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #2,417 within Novelty Jewellery. It carries 314 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
87%
Out of stock, average day
8.1%
Average rank
#2,417in Novelty Jewellery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Peridot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£612£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

35

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

50%

Top 20: 82%

Open market

25%

  • LOCIBLO35%
  • Philip Jones16%
  • FANCIME10%
  • CrystalAge6%
  • Old English Jewellers6%
  • CERSLIMO3%

Demand

Peridot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 11.2×

Search terms

Top Peridot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peridot necklace12K/yr
  • peridot bracelet12K/yr
  • peridot15K/yr
  • peridot jewellery10K/yr
  • august birthstone5K/yr
  • peridot crystal5K/yr
  • august birthstone gifts13K/yr
  • august birthday gifts for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Peridot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.51

Too big

smaller than a marble not worth it

Advertised Vs Actual Product13%+0.90

The details said this was peridot, apparently its not, its a form of tourmaline

Quality-Overall13%−0.10

Cheap looking

Value For Money5%+0.81

It looks expensive so for £16.99

Love

Gifting Purpose23%−0.17

it's a nice item to be gifted

Lovely present

My daughter loved her Xmas present

Advertised Vs Actual Product21%+0.90

Just right

Exactly what I required

so much prettier than the picture

Color9%+0.81

Great colour

The stone is a lovely peridot colour that doesnt look artificial at all

The colour

Brightness/Shine/Glow9%+0.78

very sparkly with a gorgeous peridot

Value For Money8%+0.81

Excellent value

good price

Return

1.2% Return rate 75% Fixable by listing

Color35%▁▁▁▆█▁
Size-Overall20%▁▁▁▁▁█

Too big

smaller than a marble not worth it

Gifting Purpose10%▁▁▁█▁▁
Wrist Fit10%▁▁▁█▁▁
Advertised Vs Actual Product10%▁▁▁▁▁█

The details said this was peridot, apparently its not, its a form of tourmaline

FAQ

Common Peridot questions

Answered from the same tracked data.