Penguin Gifts

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months

600K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

4.8%

Market size, estimated

£210Ka year

Peak month

December5.6× the quietest month

Top search term

penguin222K searches a year

Listings sell for £7.30 on average, from £0.94 to £23.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.30 that is £5K to £7K a year per listing.

Average price

£7.30under the $15 to $100 sweet spot

Price range

£0.94–£23.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #301 within Socks & Tights. It carries 1,085 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

95%

Out of stock, average day

5.5%

Average rank

#301in Socks & Tights

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,085per listing

Listings tracked

19

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months