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Penguin Costume

Fail

Demand is soft, at -41.0% this quarter, so Penguin Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£31K/yr52K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
70%top-5 click share · 9 brands · 33 sellers

Flapen Score

Penguin Costume against its category

The dotted line is the Fashion average. Past it, Penguin Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penguin Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penguin Costume 52K times last year and spent an estimated £31K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
3.2%
Market size, estimated
£31Ka year
Peak month
October10.0× the quietest month
Top search term
penguin costume39K searches a year

02 · Price

A sale here is worth £18.31.

Listings sell for £18.31 on average, from £9.81 to £24.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.31 that is £0 to £2K a year per listing.

Average price
£18.31inside the $15 to $100 sweet spot
Price range
£9.81–£24.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #859 within Nightwear, Lingerie & Underwear. It carries 451 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
75%
Out of stock, average day
14.9%
Average rank
#859in Nightwear, Lingerie & Underwear
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
451per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Penguin Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • FunnyCos48%
  • ULEEMARK11%
  • amscan10%
  • OLAOLA9%
  • Smiffys8%
  • A2Z 4 Kids6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Penguin Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 10.0×

Reviews and returns

What reviews say buyers love and hate about Penguin Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.78

Not the greatest quality

Not best quality

Love

Size-Overall67%+3.59

Excellent suits

Fit was perfect for me im petite

Color17%+0.65

white went down really well everyone loved it did get changed later

Value For Money17%+0.65

Really good value for money would rrecommend

Return

5.0% Return rate 74% Fixable by listing

Size-Overall66%█▆▆▇▆▆
Quality-Overall11%▁▇▂▁▁█

Not the greatest quality

Not best quality

Thigh Fit5%▁▁▄▁█▁
Defective Material/Parts3%▁▁▁▁██
Length3%▁█▅▁▁▁

FAQ

Common Penguin Costume questions

Answered from the same tracked data.