Penguin Costume
FailDemand is soft, at -41.0% this quarter, so Penguin Costume is a Fail.
- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £31K/yr52K searches / yr
- 90-day growth
- -41.0%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 33 sellers
Flapen Score
Penguin Costume against its category
The dotted line is the Fashion average. Past it, Penguin Costume is stronger. Inside it, weaker.
Market
The Penguin Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Penguin Costume 52K times last year and spent an estimated £31K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -41.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £31Ka year
- Peak month
- October10.0× the quietest month
- Top search term
- penguin costume39K searches a year
02 · Price
A sale here is worth £18.31.
Listings sell for £18.31 on average, from £9.81 to £24.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.31 that is £0 to £2K a year per listing.
- Average price
- £18.31inside the $15 to $100 sweet spot
- Price range
- £9.81–£24.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #859 within Nightwear, Lingerie & Underwear. It carries 451 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 75%
- Out of stock, average day
- 14.9%
- Average rank
- #859in Nightwear, Lingerie & Underwear
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 451per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Penguin Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin S
- Price
- £15.11
- Rating
- 4.1/5
- Reviews
- 906
- Age
- 4y ago

FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin M
- Price
- £17.37
- Rating
- 4.1/5
- Reviews
- 906
- Age
- 7y ago

Womens Adult Pajamas Unisex Animal Onesies Novelty Pyjamas Nightwear Halloween Homewear Cosplay Costume Loungewear Onepiece Gray Penguin S( 148-155CM )
- Price
- £17.96
- Rating
- 4.3/5
- Reviews
- 979
- Age
- 7y ago

amscan 997688 Adults Penguin Pal Fancy Dress Costume (Chest: 52) Black/White
- Price
- £21.51
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 11y ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)
- Price
- £22.21
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 4y ago
Trending
estimated 90-day click momentum
Womens Adult Pajamas Unisex Animal Onesies Novelty Pyjamas Nightwear Halloween Homewear Cosplay Costume Loungewear Onepiece Gray Penguin S( 148-155CM )
- Price
- £17.96
- Rating
- 4.3/5
- Reviews
- 979
- Age
- 7y ago

FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin S
- Price
- £15.11
- Rating
- 4.1/5
- Reviews
- 906
- Age
- 4y ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)
- Price
- £22.21
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 4y ago

Catwalk Adult Penguin Fancy Dress Costume Unisex Black and White (Standard: Up to Chest 42)
- Price
- £15.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas M(55-59)
- Price
- £24.45
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 4y ago
Newest
by launch date
Catwalk Adult Penguin Fancy Dress Costume Unisex Black and White (Standard: Up to Chest 42)
- Price
- £15.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Penguin Onesie Costumes Pajamas Women Men Animal Cosplay One Piece Halloween Xmas Homewear
- Price
- £16.38
- Rating
- 4.0/5
- Reviews
- 136
- Age
- 2y ago

A2Z 4 Kids Panda Costume Jumpsuit Hooded Fleece Playsuit All in One UK
- Price
- £14.91
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 3y ago

A2Z 4 Kids Panda Costume Jumpsuit Hooded Fleece Playsuit All in One UK
- Price
- £14.98
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 3y ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)
- Price
- £22.21
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
33
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
8%
- FunnyCos48%
- ULEEMARK11%
- amscan10%
- OLAOLA9%
- Smiffys8%
- A2Z 4 Kids6%
- Open — no brand owns it (3 brands, 8%)
Demand
Penguin Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 10.0×
Reviews and returns
What reviews say buyers love and hate about Penguin Costume
We read the reviews and the return reasons for every product selling here.
“Not the greatest quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Penguin Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









