How competitive is the Penguin Costume niche on Amazon United Kingdom?

9 brands and 33 sellers compete in Penguin Costume on Amazon United Kingdom. The top 5 Penguin Costume products take 70% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Penguin Costume?

Penguin Costume buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 5.0%.

What does it cost to enter the Penguin Costume niche?

Penguin Costume sells for £18.31 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.81–£24.45. The average incumbent carries 451 reviews — the moat a new listing must climb.

Penguin Costume

soft demand (-41.0% this quarter) — Penguin Costume doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Penguin Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Penguin Costume is a £31K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 35/100.

Penguin Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.0% over the last 90 days and 3.2% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr1K

Search volume / yr-41.0%52K

Conversion rate3.2%

Avg price£18.31

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 33

Top-5 product click share70%

Open market14%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Top Penguin Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin S

Price: £15.11
Rating: 4.1/5
Reviews: 906
Age: 4y ago

FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin M

Price: £17.37
Rating: 4.1/5
Reviews: 906
Age: 7y ago

Womens Adult Pajamas Unisex Animal Onesies Novelty Pyjamas Nightwear Halloween Homewear Cosplay Costume Loungewear Onepiece Gray Penguin S( 148-155CM )

Price: £17.96
Rating: 4.3/5
Reviews: 979
Age: 7y ago

amscan 997688 Adults Penguin Pal Fancy Dress Costume (Chest: 52) Black/White

Price: £21.51
Rating: 4.4/5
Reviews: 833
Age: 11y ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)

Price: £22.21
Rating: 4.3/5
Reviews: 304
Age: 4y ago

Newest

by launch date

Catwalk Adult Penguin Fancy Dress Costume Unisex Black and White (Standard: Up to Chest 42)

Price: £15.20
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Penguin Onesie Costumes Pajamas Women Men Animal Cosplay One Piece Halloween Xmas Homewear

Price: £16.38
Rating: 4.0/5
Reviews: 136
Age: 2y ago

A2Z 4 Kids Panda Costume Jumpsuit Hooded Fleece Playsuit All in One UK

Price: £14.91
Rating: 4.5/5
Reviews: 87
Age: 3y ago

A2Z 4 Kids Panda Costume Jumpsuit Hooded Fleece Playsuit All in One UK

Price: £14.98
Rating: 4.5/5
Reviews: 87
Age: 3y ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)

Price: £22.21
Rating: 4.3/5
Reviews: 304
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

FunnyCos48%
ULEEMARK11%
amscan10%
OLAOLA9%
Smiffys8%
A2Z 4 Kids6%
Open — no brand owns it (3 brands, 8%)

Penguin Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR3.2%Products16Brands9Top 5 Brands86%OOS Rate14.9%Rating4.3★Reviews451Avg BSR#859

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 10.0×

What reviews say buyers love and hate about Penguin Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall67%

“Excellent suits”

Color17%

“white went down really well everyone loved it did get changed later”

Value For Money17%

“Really good value for money would rrecommend”

What buyers complain about

100% of reviews

Quality-Overall100%

“Not the greatest quality”

Penguin Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

66%

2Quality-Overall

11%

3Thigh Fit

4Defective Material/Parts

5Length

Common Penguin Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Penguin Costume 35/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -41.0% over the last 90 days.