Is penguin costume profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (35/100).

How competitive is the penguin costume niche?

9 brands and 33 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in penguin costume?

Top complaints mined from reviews: Quality-Overall. The return rate is 5.0%.

When does demand for penguin costume peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 10.0× the quietest.

What does it cost to enter the penguin costume niche?

Listings span £9.81–£24.45; the average listing price is £18.31 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.

penguin costume

Skip it

Soft demand (-41.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£18.31

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great451.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good£9.81–£24.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Market size

Bad£31K

£31K/yr · 52K searches

Growth

Bad-41.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, penguin costume is a £31K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

penguin costume market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £14K–£18K; units × avg price
Conversion rate: 3.2%
Avg BSR: #859
Page quality: 0%
Prime: 75%
Sponsored: 56%
Out of stock: 14.9%
Avg brand age: 44 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

FunnyCos48%
ULEEMARK11%
amscan10%
OLAOLA9%
Smiffys8%
A2Z 4 Kids6%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -41.0% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 10.0×

Open Trend

Top penguin costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin S

FunnyCos£15.114.1★906 rev

FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Penguin M

FunnyCos£17.374.1★906 rev

Womens Adult Pajamas Unisex Animal Onesies Novelty Pyjamas Nightwear Halloween Homewear Cosplay Costume Loungewear Onepiece Gray Penguin S( 148-155CM )

ULEEMARK£17.964.3★979 rev

amscan 997688 Adults Penguin Pal Fancy Dress Costume (Chest: 52) Black/White

amscan£21.514.4★833 rev

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)

OLAOLA£22.214.3★304 rev

Newest

by launch date

Catwalk Adult Penguin Fancy Dress Costume Unisex Black and White (Standard: Up to Chest 42)

Catwalk Costumes£15.201 rev

9mo ago

Penguin Onesie Costumes Pajamas Women Men Animal Cosplay One Piece Halloween Xmas Homewear

PENGMAI£16.38136 rev

2y ago

A2Z 4 Kids Panda Costume Jumpsuit Hooded Fleece Playsuit All in One UK

A2Z 4 Kids£14.9187 rev

3y ago

A2Z 4 Kids Panda Costume Jumpsuit Hooded Fleece Playsuit All in One UK

A2Z 4 Kids£14.9887 rev

3y ago

OLAOLA Penguin Onesie Adult Flannel Christmas Pyjamas S(51-55)

OLAOLA£22.21304 rev

4y ago

What buyers say about penguin costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall67%

“Excellent suits”

Color17%

“white went down really well everyone loved it did get changed later”

Value For Money17%

“Really good value for money would rrecommend”

What buyers complain about

Quality-Overall100%

“Not the greatest quality”

Top return reasons

Size-Overall66%

Quality-Overall11%

Thigh Fit5%

Defective Material/Parts3%

Length3%

Material Quality3%

Adhesion/Stickiness2%

Zipper Quality2%

Gap/Hole2%

Advertised Vs Actual Product2%

Common questions

Is penguin costume profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (35/100).
How competitive is the penguin costume niche?: 9 brands and 33 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in penguin costume?: Top complaints mined from reviews: Quality-Overall. The return rate is 5.0%.
When does demand for penguin costume peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 10.0× the quietest.
What does it cost to enter the penguin costume niche?: Listings span £9.81–£24.45; the average listing price is £18.31 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.