- Flapen Score
- 21 / 100Ranks 2,446 of 2,461 Fashion niches · −27 vs the category median of 4821
- Market size
- £102K/yr48K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 67%top-5 click share · 2 brands · 6 sellers
Flapen Score
Peloton against its category
The dotted line is the Fashion average. Past it, Peloton is stronger. Inside it, weaker.
Market
The Peloton market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peloton 48K times last year and spent an estimated £102K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £102Ka year
- Peak month
- January3.0× the quietest month
- Top search term
- peloton28K searches a year
02 · Price
A sale here is worth £407.03.
Listings sell for £407.03 on average, from £17.34 to £2234.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £407.03 that is £0 to £41K a year per listing.
- Average price
- £407.03above the $15 to $100 sweet spot
- Price range
- £17.34–£2234.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£41K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #100 within Shoes. It carries 663 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #100in Shoes
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 663per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Peloton products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Peloton Light Weights | Set of Two Sweat-Proof Weights with Nonslip Grip Designed to Fit in the Back of Peloton Bike and Bike+ - 3 lb Black 1.4 kg
- Price
- £17.34
- Rating
- 4.8/5
- Reviews
- 834
- Age
- 3y ago

Cycling Shoes for Men Women Compatible with Peloton Bike Shimano SPD & Look ARC Delta for Indoor Spin Cycle Road Bike Shoes with Delta Cleats Pre-Installed Black 9.5
- Price
- £34.16
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 3y ago

The Peloton Cross Training Series Bike Black
- Price
- £1035.46
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 9mo ago

Peloton Dumbbells | Ergonomically Designed Pair of Cast Iron Weights With Urethane Coating and Nonslip Grip Available in Set of Two Black 6.8 kg
- Price
- £66.94
- Rating
- 4.8/5
- Reviews
- 745
- Age
- 3y ago

Peloton Bike+
- Price
- £1526.74
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 9mo ago
Trending
90-day click momentum
Cycling Shoes for Men Women Compatible with Peloton Bike Shimano SPD & Look ARC Delta for Indoor Spin Cycle Road Bike Shoes with Delta Cleats Pre-Installed White 9.5
- Price
- £34.80
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 3y ago

Peloton Dumbbells | Ergonomically Designed Pair of Cast Iron Weights With Urethane Coating and Nonslip Grip Available in Set of Two Black 6.8 kg
- Price
- £66.94
- Rating
- 4.8/5
- Reviews
- 745
- Age
- 3y ago

Peloton Unisex Dumbbells Weights Black 4.5 kg UK
- Price
- £52.34
- Rating
- 4.8/5
- Reviews
- 745
- Age
- 3y ago

Peloton Unisex Cycling Shoe Black 7 UK EU
- Price
- £77.42
- Rating
- 4.5/5
- Reviews
- 1,648
- Age
- 3y ago

Peloton Unisex Altos Cycling Shoe Black 6 UK EU
- Price
- £79.88
- Rating
- 4.0/5
- Reviews
- 876
- Age
- 3y ago
Newest
by launch date
The Peloton Cross Training Series Bike Black
- Price
- £1035.46
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 9mo ago

Peloton Bike+
- Price
- £1526.74
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 9mo ago

Peloton Cross Training Tread Treadmill for Running Walking and Hiking with Manual or Auto-Incline Options and Immersive 24 HD Touchscreen Exercise Equipment for Home Cardio and strength Workouts
- Price
- £2234.16
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

Peloton Light Weights | Set of Two Sweat-Proof Weights with Nonslip Grip Designed to Fit in the Back of Peloton Bike and Bike+ - 3 lb Black 1.4 kg
- Price
- £17.34
- Rating
- 4.8/5
- Reviews
- 834
- Age
- 3y ago

Peloton Dumbbells | Ergonomically Designed Pair of Cast Iron Weights With Urethane Coating and Nonslip Grip Available in Set of Two Black 6.8 kg
- Price
- £66.94
- Rating
- 4.8/5
- Reviews
- 745
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Peloton87%
- KESCOO13%
Demand
Peloton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Peloton search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peloton28K/yr
- peloton accessories13K/yr
- peleton4K/yr
- pelaton3K/yr
Reviews and returns
What reviews say buyers love and hate about Peloton
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is very heavy. 300kg altogether
Love
amazing quality
beautiful sleek black look
Return
4.4% Return rate 65% Fixable by listing
It is very heavy. 300kg altogether
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peloton questions
Answered from the same tracked data.









