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Peloton

Fail

The top 5 brands take 100% of clicks, so Peloton is a Fail.

Flapen Score
21
21 / 100
Ranks 2,446 of 2,461 Fashion niches · −27 vs the category median of 48
Market size
£102K/yr48K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
67%top-5 click share · 2 brands · 6 sellers

Flapen Score

Peloton against its category

The dotted line is the Fashion average. Past it, Peloton is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peloton market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peloton 48K times last year and spent an estimated £102K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
0.5%
Market size, estimated
£102Ka year
Peak month
January3.0× the quietest month
Top search term
peloton28K searches a year

02 · Price

A sale here is worth £407.03.

Listings sell for £407.03 on average, from £17.34 to £2234.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £407.03 that is £0 to £41K a year per listing.

Average price
£407.03above the $15 to $100 sweet spot
Price range
£17.34–£2234.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£41K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #100 within Shoes. It carries 663 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#100in Shoes
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
663per listing
Listings tracked
13

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Peloton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Peloton87%
  • KESCOO13%

Demand

Peloton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Peloton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peloton28K/yr
  • peloton accessories13K/yr
  • peleton4K/yr
  • pelaton3K/yr

Reviews and returns

What reviews say buyers love and hate about Peloton

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy100%+4.90

It is very heavy. 300kg altogether

Love

Quality-Overall50%−0.05

amazing quality

Color50%−0.05

beautiful sleek black look

Return

4.4% Return rate 65% Fixable by listing

Size-Overall59%▇▁█▅▅▅
Weight Heavy6%▁▁▁▁█▁

It is very heavy. 300kg altogether

Assembly/Installation6%▁▁▁▁▁█
Strap/String Quality6%▁█▁▁▁▁
Weight Light6%

FAQ

Common Peloton questions

Answered from the same tracked data.