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Pearl Earrings

Fail

Prices span $7.46–$8.49, mostly outside the sweet spot, so Pearl Earrings is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£150K/yr606K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
94%top-5 click share · 6 brands · 7 sellers

Flapen Score

Pearl Earrings against its category

The dotted line is the Fashion average. Past it, Pearl Earrings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pearl Earrings 606K times last year and spent an estimated £150K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
3.1%
Market size, estimated
£150Ka year
Peak month
December1.7× the quietest month
Top search term
pearl earrings302K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £7.46 to £8.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.93 that is £8K to £10K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£7.46–£8.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #581 within Jewellery. It carries 480 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#581in Jewellery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
480per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pearl Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Candyfancy53%
  • Halora33%
  • Senteria4%
  • JeweBella4%
  • Weviway3%
  • HANLI3%

Demand

Pearl Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pearl Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl earrings302K/yr
  • pearl drop earrings64K/yr
  • pearl earrings for women62K/yr
  • gold pearl earrings18K/yr
  • pearl stud earrings for women16K/yr
  • mother of pearl earrings14K/yr
  • pink pearl earrings13K/yr
  • silver pearl drop earrings7K/yr
  • large pearl earrings12K/yr
  • pearl stud earrings13K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.37

Backs too small

Hole is far too small

Small

Gap/Hole8%−0.04

Hole is far too small

Love

Quality-Overall32%+2.77

Excellent product

Seem to he reasonable quality

Impressed with quality of the

Size-Overall17%−0.37

These fitted the bill

Earrings are a nice size

there was no holes

Value For Money16%+1.16

Great value

Good value for money

Good value

Gifting Purpose7%+0.46

they would make a lovely present

Gorgeous item beautifully packaged would be perfect bridesmaid gift

Excellent packaging and delivery,earings were a gift and the recepeant was thrilled with them

Shape/Style7%+0.16

Good Shape

Elegant, classic & a lovely range of sizes - very pleased

Delicate and pretty

Return

1.7% Return rate 67% Fixable by listing

Size-Overall60%█▅▄▆▆▆

Backs too small

Hole is far too small

Small

Gap/Hole8%▁▂▃▁█▁

Hole is far too small

Wrong Dimensions6%▁▁█▁▁▁
Quality-Overall5%▁▇▁█▁▃
Metal Authenticity4%▁▁█▁▁▁

FAQ

Common Pearl Earrings questions

Answered from the same tracked data.