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Peaky Blinders Hat

Fail

Demand is soft, at -56.2% this quarter, so Peaky Blinders Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£59K/yr156K searches / yr
90-day growth
-56.2%search demand this quarter
Competition
34%top-5 click share · 28 brands · 32 sellers

Flapen Score

Peaky Blinders Hat against its category

The dotted line is the Fashion average. Past it, Peaky Blinders Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peaky Blinders Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peaky Blinders Hat 156K times last year and spent an estimated £59K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-56.2%
Conversion, latest week
3.3%
Market size, estimated
£59Ka year
Peak month
December5.0× the quietest month
Top search term
peaky blinders hat103K searches a year

02 · Price

A sale here is worth £11.65.

Listings sell for £11.65 on average, from £5.41 to £18.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.65 that is £0 to £1K a year per listing.

Average price
£11.65under the $15 to $100 sweet spot
Price range
£5.41–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #116 within Accessories. It carries 2,476 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
86%
Out of stock, average day
10.6%
Average rank
#116in Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,476per listing
Listings tracked
50

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Peaky Blinders Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

32

Est. top-5 brand share

59%

Top 20: 93%

Est. top-5 click share

34%

Top 20: 72%

Open market

37%

  • PEAKY BLINDERS20%
  • Gamble & Gunn14%
  • BOTVELA13%
  • Dalababa8%
  • ZRWASKA4%
  • ACWOO4%

Demand

Peaky Blinders Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Peaky Blinders Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peaky blinders hat103K/yr
  • baker boy hats for men29K/yr
  • peaky blinders cap19K/yr
  • bakerboy caps for men uk5K/yr
  • peaky blinders hats men83/yr

Reviews and returns

What reviews say buyers love and hate about Peaky Blinders Hat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
3.3%of orders come back
“just a bit too small for me”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Peaky Blinders Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data