peaky blinders hat
Skip itSoft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,475.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.41–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£59K£59K/yr · 156K searches
Growth
Bad-56.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, peaky blinders hat is a £59K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
peaky blinders hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £35K–£47K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 78%
- Out of stock
- 10.6%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
32
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
34%
Top 20: 72%
Open market
37%
- PEAKY BLINDERS20%
- Gamble & Gunn14%
- BOTVELA13%
- Dalababa8%
- ZRWASKA4%
- ACWOO4%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -56.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top peaky blinders hat search terms
- peaky blinders hat103K/yr
- baker boy hats for men29K/yr
- peaky blinders cap19K/yr
- bakerboy caps for men uk5K/yr
- peaky blinders hats men83/yr
Top peaky blinders hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PEAKY BLINDERS 8 Piece Newsboy Style Flat Cap -Melton Wool Fabric Black Herringbone
PEAKY BLINDERS£16.624.6★10,064 rev
BOTVELA Mens 8 Piece Newsboy Flat Cap 100% Cotton Gatsby Ivy Golf Cabbie Hat (Black 7 1/8)
BOTVELA£11.904.3★1,354 rev
Gamble & Gunn Shelby Flat Cap Grey Herringbone Vintage Style Baker Boy Cloth Hat Button Top - 59cm
Gamble & Gunn£18.204.6★4,847 rev
ZRWASKA Mens Peaky Blinders Cap 8 Panel Wool Flat Caps for Men UK Gatsby Tweed Newsboy Cap for Men Style 1920s Baker Boy Hat Flat Cap Women Plain Herringbone Blue Size Medium
ZRWASKA£13.304.5★199 rev
ACWOO Mens Tweed Flat Cap Newsboy Cap Adjustable Fashion Newsboy Beret Hat Driving Cabbie Flat Hat Cambridge Hunting Hats for Men Duckbill Cap
ACWOO£5.524.4★603 rev
Newest
by launch date
Flat Cap Peaky Blinders Hat for Men Black Mens Cap Flat Cap for Men
EujRcf£9.024 rev
Mens Flat Cap Peaky Blinders Hat for Men Flat Caps for Men UK Classic Retro Style Headwear for Urban Commuting and Outdoor Activities Vintage Design Fashion Accessory Black
XcnPer£10.081 rev
GYTFOG Flat Cap Peaky Blinders Hat for Men Black Mens Cap Adjustable Newsboy Cap Stylish Flat Caps for Men Classic Black Flat Cap for Daily Outfit Birthday Present One Size Fits Most
GYTFOG£10.1612 rev
Liutufy Mens Vintage Flat Cap Adjustable Cotton Newsboy Peaky Blinder Cap Casual Retro Hat (Black)
Liutufy£10.3321 rev
TOP-EX XL/XXL Mens Waterproof Newsboy Flat Cap - Stylish Peaked and Baker Boy Hat for Golf Fishing and Outdoor Activities Gatsby Duckbill Cap for Shooting Walking and Hunting Coffee Brown
TOP-EX£18.3294 rev
Trending
90-day click momentumMens Flat Cap Peaky Blinders Hat for Men Flat Caps for Men UK Classic Retro Style Headwear for Urban Commuting and Outdoor Activities Vintage Design Fashion Accessory Black
XcnPer£10.081.0★
Flat Cap Peaky Blinders Hat for Men Black Mens Cap Flat Cap for Men
EujRcf£9.023.6★
PEAKY BLINDERS 8 Piece Newsboy Style Flat Cap -Melton Wool Fabric Black
PEAKY BLINDERS£16.624.6★
PEAKY BLINDERS 8 Piece Newsboy Style Flat Cap -Melton Wool Fabric Black Pinstripe
PEAKY BLINDERS£16.704.6★
Gamble & Gunn Shelby Flat Cap Grey Herringbone Vintage Style Baker Boy Cloth Hat Button Top - 59cm
Gamble & Gunn£18.204.6★
What buyers say about peaky blinders hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Good quality”
“Good price”
“comfortable - very chic”
“good thick material”
“Flat caps”
“Very strong magnet”
“easy to adjust”
“Exactly as described”
“Keeps my head warm”
What buyers complain about
“just a bit too small for me”
“Poor Quality”
“Material is very cheap”
“Not as described”
“Thin material”
“Not worth the money”
“A little flimsy”
“No instructions included as to how to sew in the razor blades,,,”
“Badly made”
“And being so thin the creases will never come out”
Top return reasons
Common questions
- Is peaky blinders hat profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 50 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -56.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the peaky blinders hat niche?
- 28 brands and 32 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in peaky blinders hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- When does demand for peaky blinders hat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the peaky blinders hat niche?
- Listings span £5.41–£18.44; the average listing price is £11.65 (sweet spot $15–$100). The average incumbent carries 2,476 reviews — the moat a new listing must climb.