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Peaky Blinders Hat

Fail

Demand is soft, at -56.2% this quarter, so Peaky Blinders Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£59K/yr156K searches / yr
90-day growth
-56.2%search demand this quarter
Competition
34%top-5 click share · 28 brands · 32 sellers

Flapen Score

Peaky Blinders Hat against its category

The dotted line is the Fashion average. Past it, Peaky Blinders Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peaky Blinders Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peaky Blinders Hat 156K times last year and spent an estimated £59K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-56.2%
Conversion, latest week
3.3%
Market size, estimated
£59Ka year
Peak month
December5.0× the quietest month
Top search term
peaky blinders hat103K searches a year

02 · Price

A sale here is worth £11.65.

Listings sell for £11.65 on average, from £5.41 to £18.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.65 that is £0 to £1K a year per listing.

Average price
£11.65under the $15 to $100 sweet spot
Price range
£5.41–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #116 within Accessories. It carries 2,476 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
86%
Out of stock, average day
10.6%
Average rank
#116in Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,476per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Peaky Blinders Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

32

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

34%

Top 20: 72%

Open market

37%

  • PEAKY BLINDERS20%
  • Gamble & Gunn14%
  • BOTVELA13%
  • Dalababa8%
  • ZRWASKA4%
  • ACWOO4%

Demand

Peaky Blinders Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Peaky Blinders Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peaky blinders hat103K/yr
  • baker boy hats for men29K/yr
  • peaky blinders cap19K/yr
  • bakerboy caps for men uk5K/yr
  • peaky blinders hats men83/yr

Reviews and returns

What reviews say buyers love and hate about Peaky Blinders Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.09

just a bit too small for me

doesnt fit well

It is a bit loose

Quality-Overall22%−0.05

Poor Quality

Absolute Trash

No quality control obviously with two failures in one single item

Material Quality9%−0.03

Material is very cheap

Material

Nasty material

Advertised Vs Actual Product6%−0.03

Not as described

Also small fitting which is not what is written on the Ad

Thin6%−0.03

Thin material

too thin material to use in cold weather

Love

Size-Overall25%−0.09

Fits perfectly

great fitting cap which looks great too - comfortable and light and great value for money - love it

A nice hat fits well

Quality-Overall22%−0.05

Good quality

Nice cap good price and quality

Quality, true to size

Value For Money15%+0.27

Good price

Excellent value

Great value for money

Comfort-Overall8%+1.49

comfortable - very chic

This cap is very comfortable

Value for money comfortable to wear

Material Quality5%−0.03

good thick material

good cotton material

The material is excellent

Return

3.3% Return rate 85% Fixable by listing

Size-Overall67%▇██▇█▆

just a bit too small for me

doesnt fit well

It is a bit loose

Quality-Overall8%▇█▄▄▅▇

Poor Quality

Absolute Trash

No quality control obviously with two failures in one single item

Color5%▃▄▆█▇▃
Shape/Style5%▄▅█▆▃▄
Material Quality2%▃▁▁▃▂█

Material is very cheap

Material

Nasty material

FAQ

Common Peaky Blinders Hat questions

Answered from the same tracked data.