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53

peaky blinders fancy dress

Worth a look

Shows a sweet-spot price point ($28.83 avg), but soft demand (-36.4% this quarter) keeps it on the watch list.

Market size 30Growth 7Conversion 22Competition 82Returns 40Price range 64Avg price 95Brand share 81Review moat 85Quality gap 91

Avg price

Incredible£28.83

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great305.53

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Good£3.86–£136.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Market size

Okay£135K

£135K/yr · 264K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, peaky blinders fancy dress is a £135K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

peaky blinders fancy dress market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£115K–£144K
units × avg price
Conversion rate
1.8%
Avg BSR
#686
Page quality
0%
Prime
81%
Sponsored
83%
Out of stock
20.4%
Avg brand age
42 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

41

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

33%

Top 20: 66%

Open market

41%

  • TruClothing15%
  • Dazzroi15%
  • Grantop9%
  • Funidelia8%
  • Glirop7%
  • Okabay5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.4% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.4×

Top peaky blinders fancy dress search terms

  • peaky blinders costume117K/yr
  • 1920s accessories for men31K/yr
  • 1920s mens fancy dress18K/yr
  • great gatsby costume men19K/yr
  • peaky blinders fancy dress16K/yr
  • gatsby accessories men10K/yr
  • peaky blinders accessories8K/yr
  • 1930s mens clothing8K/yr
  • 1920s mens costume7K/yr
  • peaky blinders clothing7K/yr
All search terms

Top peaky blinders fancy dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£3K4%£5K6%£8K8%£11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about peaky blinders fancy dress

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Excellent product”

Size-Overall21%

“Fits perfectly”

Value For Money16%

“Well worth the money”

Comfort-Overall6%

“very comfortable”

Correct Contents4%

“Plenty of bits and pieces”

Shape/Style3%

“The outfit looks stylish and classy, especially the vest and hat combination”

Design-Overall3%

“Nice design”

Color2%

“Nice colours”

Advertised Vs Actual Product1%

“And it has exceeded expectations”

Material Quality1%

“nice material”

What buyers complain about

Size-Overall35%

“too small”

Quality-Overall19%

“Looks cheap”

Durability4%

“After a couple of wears it has started to bobble”

Design-Overall4%

“Looks cheap”

Value For Money3%

“not worth the money”

Defective Material/Parts3%

“This product although has a lot of pieces isnt value for money”

Shoulder Fit3%

“To big on the shoulders”

Portability3%

“But caution as the sizes don't cater for the more portly guy”

Advertised Vs Actual Product3%

“Not as advertised”

Strength3%

“Bit flimsy and cheap looking”

Top return reasons

Size-Overall59%
Quality-Overall21%
Color5%
Defective Material/Parts2%
Advertised Vs Actual Product2%
Material Quality2%
Shoulder Fit2%
Shape/Style1%
Chest Fit1%
Wrinkles1%

Common questions

Is peaky blinders fancy dress profitable to sell on Amazon United Kingdom?
The niche generates £135K/yr across 70 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the peaky blinders fancy dress niche?
34 brands and 41 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in peaky blinders fancy dress?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.8%.
When does demand for peaky blinders fancy dress peak?
Demand peaks in Oct–Nov; the busiest month runs 6.4× the quietest.
What does it cost to enter the peaky blinders fancy dress niche?
Listings span £3.86–£136.29; the average listing price is £28.83 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.