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Peaky Blinders

soft demand (-65.1% this quarter) — Peaky Blinders doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 14Growth 0Conversion 14Competition 80Returns 76Price range 46Avg price 85Brand share 75Review moat 80Quality gap 65
This niche Category average

Is Peaky Blinders profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peaky Blinders is a £57K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 48/100.

Peaky Blinders: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -65.1% over the last 90 days and 1.1% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr3K
Search volume / yr-65.1%273K
Conversion rate1.1%
Avg price£18.86

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers30 · 71
Top-5 product click share35%
Open market40%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement60%
New entrants (1y)6· 1 succeeded
Avg rating4.4★
Avg reviews395

Top Peaky Blinders products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

71

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

35%

Top 20: 73%

Open market

35%

  • PEAKY BLINDERS28%
  • Fadcaer15%
  • Jack Martin London7%
  • TruClothing5%
  • HWC Trading5%
  • SKDJFBUD5%

Peaky Blinders demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume273KCVR1.1%Products50Brands30Top 5 Brands60%OOS Rate11.3%Rating4.4★Reviews395Avg BSR#2,125
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.9×

Top Peaky Blinders search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • peaky blinders210K/yr
  • peaky blinders gifts38K/yr
  • peaky blinders merchandise16K/yr
  • peaky blinder5K/yr
  • peaky blinders gifts for men3K/yr
  • peeky blinders727/yr

What reviews say buyers love and hate about Peaky Blinders

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Fun/Entertainment Experience24%

A nice fun decoration

Quality-Overall20%

the game is well made

Value For Money17%

Value for money

Size-Overall9%

Good fit

Advertised Vs Actual Product7%

Exactly has described

What buyers complain about

100% of reviews
Rusts/Corrodes29%

Not good When I went to fill it it was all rusty inside of it

Metal Quality14%

metal pieces of the circuit board just weren't attached

Advertised Vs Actual Product14%

.Note down names it gets confusing

Gifting Purpose14%

Can't really comment more as bought for a present

Audio Quality14%

I did have trouble with the last part going off as the switchboard audio between Riolo

Peaky Blinders return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Quality-Overall
18%
3Color
7%
4Advertised Vs Actual Product
6%
5Shape/Style
4%

Common Peaky Blinders questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peaky Blinders 48/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 50 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -65.1% over the last 90 days.
Search demand for Peaky Blinders on Amazon United Kingdom peaks in Mar–Apr–Nov–Dec, where the busiest month runs 3.9× the quietest.