Is peaky blinders profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 50 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -65.1%. Flapen's verdict: Skip it (48/100).

How competitive is the peaky blinders niche?

30 brands and 71 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in peaky blinders?

Top complaints mined from reviews: Rusts/Corrodes, Metal Quality, Advertised Vs Actual Product. The return rate is 1.9%.

When does demand for peaky blinders peak?

Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the peaky blinders niche?

Listings span £3.18–£187.55; the average listing price is £18.86 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.

peaky blinders

Skip it

Soft demand (-65.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£18.86

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Great395.26

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.18–£187.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£57K

£57K/yr · 273K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-65.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, peaky blinders is a £57K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

peaky blinders market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £38K–£47K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,125
Page quality: 0%
Prime: 64%
Sponsored: 60%
Out of stock: 11.3%
Avg brand age: 46 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

35%

Top 20: 73%

Open market

35%

PEAKY BLINDERS28%
Fadcaer15%
Jack Martin London7%
TruClothing5%
HWC Trading5%
SKDJFBUD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -65.1% search growth over the last 90 days.

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top peaky blinders search terms

peaky blinders210K/yr -68.3%0.2% conv.
peaky blinders gifts38K/yr -53.0%1.7% conv.
peaky blinders merchandise16K/yr -42.4%0.7% conv.
peaky blinder5K/yr -60.0%0.3% conv.
peaky blinders gifts for men3K/yr -52.3%0.5% conv.
peeky blinders727/yr -31.2%0.7% conv.

All search terms

Top peaky blinders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Newsboy Cap for Men - Peaky Blinders Hat Adjustable Cabbie Tweed Flat Cap for Boys Autumn Winter Dark Grey Cotton

Fadcaer£7.604.2★70 rev

PEAKY BLINDERS 8 Piece Newsboy Style Flat Cap -Melton Wool Fabric Black Herringbone

PEAKY BLINDERS£16.624.6★10,064 rev

PEAKY BLINDERS Mens Pyjamas Grey S

PEAKY BLINDERS£8.534.3★34 rev

Blue Dress Shirts for Men | Penny Collar Shirts for Adult Men | Mens Button Down Long Sleeve Shirts | Mens Formal & Casual Shirts | Men 1920s Blinders Fancy Dress (Blue Herringbone XXL)

Jack Martin London£32.054.2★417 rev

(TM) - Peaky Blinders Funny Coffee Tea Mug Cup - Ceramic 330ml - Drink Up by Order of The Peaky Fookin Blinders

SKDJFBUD£8.754.7★511 rev

Newest

by launch date

Peaky Blinders Thomas Shelby Autograph Inspired Birthday Card Reproduction Blinding Gangster Humour Television Drama Fan Greeting Card C5 with Envelope no2054

Generic£3.182 rev

4mo ago

Peaky Blinders - Cryptic Killers - Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games

Cryptic Killers£19.1650 rev

5mo ago

Liutufy Mens Vintage Flat Cap Adjustable Cotton Newsboy Peaky Blinder Cap Casual Retro Hat (Black)

Liutufy£10.3321 rev

9mo ago

Newsboy Cap for Men - Peaky Blinders Hat Adjustable Cabbie Tweed Flat Cap for Boys Autumn Winter (UK Alpha One Size Khaki Cotton)

Fadcaer£6.5970 rev

1y ago

Peaky Blinders Newsboy Cap - Mens Tweed Flat Cap Adjustable Cotton Light Grey One Size Autumn Winter

Fadcaer£7.0870 rev

1y ago

What buyers say about peaky blinders

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“A nice fun decoration”

Quality-Overall20%

“the game is well made”

Value For Money17%

“Value for money”

Size-Overall9%

“Good fit”

Advertised Vs Actual Product7%

“Exactly has described”

Ease Of Use6%

“easy to use”

Assembly/Installation5%

“Cleverly put together”

Comfort-Overall2%

“Very nice well made and comfy”

Design-Overall2%

“The world building is as always superb”

Gifting Purpose2%

“Makes a great gift for anyone who likes the show”

What buyers complain about

Rusts/Corrodes29%

“Not good When I went to fill it it was all rusty inside of it”

Metal Quality14%

“metal pieces of the circuit board just weren't attached”

Advertised Vs Actual Product14%

“.Note down names it gets confusing”

Gifting Purpose14%

“Can't really comment more as bought for a present”

Audio Quality14%

“I did have trouble with the last part going off as the switchboard audio between Riolo”

Design-Overall7%

“Badly made”

Size-Overall7%

“The cap doesn't fit at all”

Top return reasons

Size-Overall49%

Quality-Overall18%

Color7%

Advertised Vs Actual Product6%

Shape/Style4%

Functionality-Overall3%

Wrinkles3%

Waist Fit2%

Gap/Hole2%

Width2%

Common questions

Is peaky blinders profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 50 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -65.1%. Flapen's verdict: Skip it (48/100).
How competitive is the peaky blinders niche?: 30 brands and 71 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in peaky blinders?: Top complaints mined from reviews: Rusts/Corrodes, Metal Quality, Advertised Vs Actual Product. The return rate is 1.9%.
When does demand for peaky blinders peak?: Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the peaky blinders niche?: Listings span £3.18–£187.55; the average listing price is £18.86 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.