Peaky Blinders
FailDemand is soft, at -65.1% this quarter, so Peaky Blinders is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £57K/yr273K searches / yr
- 90-day growth
- -65.1%search demand this quarter
- Competition
- 35%top-5 click share · 30 brands · 71 sellers
Flapen Score
Peaky Blinders against its category
The dotted line is the Fashion average. Past it, Peaky Blinders is stronger. Inside it, weaker.
Market
The Peaky Blinders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peaky Blinders 273K times last year and spent an estimated £57K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -65.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £57Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- peaky blinders210K searches a year
02 · Price
A sale here is worth £18.86.
Listings sell for £18.86 on average, from £3.18 to £187.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.86 that is £0 to £2K a year per listing.
- Average price
- £18.86inside the $15 to $100 sweet spot
- Price range
- £3.18–£187.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,125 within Accessories. It carries 395 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 64%
- Out of stock, average day
- 11.3%
- Average rank
- #2,125in Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 395per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Peaky Blinders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Newsboy Cap for Men - Peaky Blinders Hat Adjustable Cabbie Tweed Flat Cap for Boys Autumn Winter Dark Grey Cotton
- Price
- £7.60
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 2y ago

PEAKY BLINDERS 8 Piece Newsboy Style Flat Cap -Melton Wool Fabric Black Herringbone
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 10,064
- Age
- 9y ago

PEAKY BLINDERS Mens Pyjamas Grey S
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 3y ago

Blue Dress Shirts for Men | Penny Collar Shirts for Adult Men | Mens Button Down Long Sleeve Shirts | Mens Formal & Casual Shirts | Men 1920s Blinders Fancy Dress (Blue Herringbone XXL)
- Price
- £32.05
- Rating
- 4.2/5
- Reviews
- 417
- Age
- 5y ago

(TM) - Peaky Blinders Funny Coffee Tea Mug Cup - Ceramic 330ml - Drink Up by Order of The Peaky Fookin Blinders
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 7y ago
Trending
90-day click momentum
Mens 3 Piece Check Suit Tweed Olive Green Tailored Fit Wedding Peaky Classic - Green 50
- Price
- £187.55
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4y ago

PEAKY BLINDERS Pyjamas For Men | Adults Grey Wash Tommy Shelby T-Shirt & Black Drawstring Loungepants PJ Set | Shelby Brothers Sleepwear Outfit
- Price
- £20.24
- Rating
- 4.8/5
- Reviews
- 393
- Age
- 5y ago

Blue Dress Shirts for Men | Penny Collar Shirts for Adult Men | Mens Button Down Long Sleeve Shirts | Mens Formal & Casual Shirts | Men 1920s Blinders Fancy Dress (Blue Herringbone XXL)
- Price
- £32.05
- Rating
- 4.2/5
- Reviews
- 417
- Age
- 5y ago

PEAKY BLINDERS Mens Pyjamas Grey S
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 3y ago

Mens 3/4 Long Wool Black Crombie Overcoat Jacket Blinders Trench Slim Fit Coat 36
- Price
- £66.66
- Rating
- 3.8/5
- Reviews
- 86
- Age
- 6y ago
Newest
by launch date
Peaky Blinders Thomas Shelby Autograph Inspired Birthday Card Reproduction Blinding Gangster Humour Television Drama Fan Greeting Card C5 with Envelope no2054
- Price
- £3.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Peaky Blinders - Cryptic Killers - Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games
- Price
- £19.16
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 5mo ago

Liutufy Mens Vintage Flat Cap Adjustable Cotton Newsboy Peaky Blinder Cap Casual Retro Hat (Black)
- Price
- £10.33
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 9mo ago

Newsboy Cap for Men - Peaky Blinders Hat Adjustable Cabbie Tweed Flat Cap for Boys Autumn Winter (UK Alpha One Size Khaki Cotton)
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago

Peaky Blinders Newsboy Cap - Mens Tweed Flat Cap Adjustable Cotton Light Grey One Size Autumn Winter
- Price
- £7.08
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
71
Top-5 brand share
60%
Top 20: 94%
Top-5 click share
35%
Top 20: 73%
Open market
35%
- PEAKY BLINDERS28%
- Fadcaer15%
- Jack Martin London7%
- TruClothing5%
- HWC Trading5%
- SKDJFBUD5%
Demand
Peaky Blinders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Peaky Blinders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peaky blinders210K/yr
- peaky blinders gifts38K/yr
- peaky blinders merchandise16K/yr
- peaky blinder5K/yr
- peaky blinders gifts for men3K/yr
- peeky blinders727/yr
Reviews and returns
What reviews say buyers love and hate about Peaky Blinders
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good When I went to fill it it was all rusty inside of it
It was all rusty
When I received the lighter it was rusty inside the lighter
metal pieces of the circuit board just weren't attached
.Note down names it gets confusing
Can't really comment more as bought for a present
I did have trouble with the last part going off as the switchboard audio between Riolo
Love
A nice fun decoration
Great Fun
It's really immersive
the game is well made
Amazing quality
Great product
Value for money
Great value for money
Worth the money
Good fit
True to size
Fit great lovely quality
Exactly has described
All as it should be
Proper immersive
Return
1.9% Return rate 71% Fixable by listing
The cap doesn't fit at all
Did not fit at all
.Note down names it gets confusing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peaky Blinders questions
Answered from the same tracked data.









