pe shorts
Worth a lookShows demand growing +391.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+391.8%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Review moat
Great203.75avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.08–£26.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 171K searches
According to Flapen's Amazon United Kingdom niche tracking, pe shorts is a £29K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pe shorts market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £36K–£45K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 84%
- Out of stock
- 3.2%
- Avg brand age
- 40 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
46
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
24%
Top 20: 59%
Open market
40%
- Auranso14%
- Smilore14%
- Boost Kid Essentials10%
- L S U9%
- Himcus7%
- JOCMIC6%
Top pe shorts search terms
- boys black shorts26K/yr
- pe shorts boys25K/yr
- black shorts boys19K/yr
- pe shorts22K/yr
- boys pe shorts17K/yr
- black pe shorts16K/yr
- black pe shorts boys12K/yr
- boys pe shorts black6K/yr
- boys black pe shorts7K/yr
- kids pe shorts5K/yr
Top pe shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kids Essentials Boys Girls PE Shorts School Games Gym Football Shadow Stripe Many Colours (Black 11-12 Years)
Boost Kid Essentials£5.744.5★643 rev
Smilore Unisex Kids PE School Shorts Boys Football Shorts Girls Running Gym Sports Shorts Black/Black 11-12 Years
Smilore£12.124.2★335 rev
L S U Black PE Shorts for Adults Children Boys Girls Summer School Sports Shadow Stripe Kids(9-10Y)
L S U£5.304.4★291 rev
JOCMIC Boys School Football Shorts for Kids Sports Gym PE Short Quick Drying Training Clothing Black 11-12 Years Tag 150
JOCMIC£8.614.0★24 rev
Auranso Black Boys Shorts Quick Dry Kids School Sports PE Shorts Breathable Summer Activewear Shorts with Pockets for Football Cycling Running Training Gym 7-14 Years
Auranso£8.004.5★44 rev
Newest
by launch date
adidas Unisex Kids Essentials Climacool Shorts Black/White 11-12 Years
adidas£10.59243 rev
YOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets
YOIOWVY£25.1368 rev
Himcus Boys Quick-Dry PE Football Shorts Kids Running Sports Shorts(150 12-13 Years Black)
Himcus£8.8249 rev
JOCMIC Boys Shorts for Kids Sports Gym PE Short Quick Drying Black 11-12 Years Tag 150
JOCMIC£8.157 rev
KEREDA Boys Shorts Breathable Kids Sports PE School Short Quick Dry Activewear with Pockets Drawstring for Children Football Cycling Running Training Gym 12-13 Years Black
KEREDA£9.0322 rev
Trending
90-day click momentumYOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets
YOIOWVY£25.134.3★
Smilore Unisex Kids PE School Shorts Boys Football Shorts Girls Running Gym Sports Shorts Black/Black 3-4 Years
Smilore£10.994.2★
Smilore Unisex Kids PE School Shorts Boys Football Shorts Girls Running Gym Sports Shorts Black/Black 5-6 Years
Smilore£11.824.2★
Auranso Black Boys Shorts Quick Dry Kids School Sports PE Shorts Breathable Summer Activewear Shorts with Pockets for Football Cycling Running Training Gym 7-14 Years
Auranso£8.004.5★
KHIM Pack of 2 Shadow Stripe School PE Sports Football Games Shorts Boys Girls Kids Childern (3-4 Years Black)
KHIM£9.654.5★
What buyers say about pe shorts
What buyers praise and complain about, mined from review topics.What buyers love
“5 pack of shorts, great value and decent quality”
“fit as they should would recommend these”
“Good value for money”
“Exactly as described”
“Comfortable”
“lightweight”
“Lovely cool material for summer”
“Very easy to wash”
“Will be perfect for summer holiday or playing sports”
“Quality of construction overall is ok with no errors with the stitching or the material itself, and the pockets are nice and deep”
What buyers complain about
“Tiny”
“Not good quality a bit see through so returned”
“Thin material”
“I do feel these are expensive for what I would say is a very basic short”
“no pockets”
“theyre very thin for £8.99”
“Cheap fabric”
“low down in the listing”
“Stunning school shorts bit long on the leg”
“These are not the stretchy woven fabric I was expecting”
Top return reasons
Common questions
- Is pe shorts profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 77 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +391.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the pe shorts niche?
- 30 brands and 46 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in pe shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thin. The return rate is 2.2%.
- What does it cost to enter the pe shorts niche?
- Listings span £4.08–£26.03; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.