Paw Patrol Skye
brand-locked demand (top 5 brands take 96% of clicks) — Paw Patrol Skye doesn't clear our bar today.
Flapen Score
Is Paw Patrol Skye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paw Patrol Skye is a £77K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Paw Patrol Skye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.9% over the last 90 days and 4.5% of searches end in a purchase.
£77K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 65 products
Top Paw Patrol Skye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paw Patrol Skyes Helicopter Toy Car & Collectible Figure
- Price
- £6.44
- Rating
- 4.8/5
- Reviews
- 4,028
- Age
- 3y ago
Paw Patrol Skye Pink Girls Backpack | Adjustable Rucksack with Character Design | Spacious School Bag for Kids | Organised Childrens Daypack for Nursery & Play | Paw Patrol Merch
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 1,083
- Age
- 3y ago
Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £7.77
- Rating
- 4.8/5
- Reviews
- 484
- Age
- 1y ago
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Trending
90-day click momentum
Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 18-24 Months
- Price
- £6.96
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 2-3 Years
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 2-3 Years
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Newest
by launch date
Paw Patrol Search & Rescue Skyes Helicopter With 2 Figures
- Price
- £9.87
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 7mo ago
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Paw Patrol Pyjamas Skye Girls Pyjamas Long Sleeve Kids Pjs Skye Girls Pyjama Sets Pink 18-24 Months
- Price
- £12.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago
Paw Patrol Bomber Jacket Everest And Skye Varsity Jacket For Girls Cotton Girls Jackets Pink 4-5 Years
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 10mo ago
Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £7.77
- Rating
- 4.8/5
- Reviews
- 484
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
12 rising
Sellers
123
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
3%
- Paw Patrol82%
- Get Trend6%
- TY4%
- TDL3%
- VTech2%
- KP Pharma1%
- Open — no brand owns it (6 brands, 3%)
Paw Patrol Skye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top Paw Patrol Skye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- skye paw patrol42K/yr
- paw patrol skye36K/yr
- sky paw patrol toy11K/yr
- skye9K/yr
- paw patrol toys girls11K/yr
- paw patrol girls9K/yr
- sky paw patrol7K/yr
- skye paw patrol toy9K/yr
- paw patrol skye toy7K/yr
- paw patrol skye helicopter4K/yr
What reviews say buyers love and hate about Paw Patrol Skye
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“They are all well made”
“reasonably priced”
“Gift”
“Fun”
“Great size”
What buyers complain about
64% of reviews“They have become too big”
“Broke almost instantly”
“overall feel the product is expensive for what you get”
“wont stay on her feet”
“it is a bit thinner than I expected for a bomber jacket”
Paw Patrol Skye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paw Patrol Skye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
