paw patrol skye
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,060.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Price range
Okay£2.53–£23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 156K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paw patrol skye is a £77K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
paw patrol skye market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £66K–£89K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 82%
- Out of stock
- 2.6%
- Avg brand age
- 38 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
123
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
3%
- Paw Patrol82%
- Get Trend6%
- TY4%
- TDL3%
- VTech2%
- KP Pharma1%
- Open — no brand owns it (6 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top paw patrol skye search terms
- skye paw patrol42K/yr
- paw patrol skye36K/yr
- sky paw patrol toy11K/yr
- skye9K/yr
- paw patrol toys girls11K/yr
- paw patrol girls9K/yr
- sky paw patrol7K/yr
- skye paw patrol toy9K/yr
- paw patrol skye toy7K/yr
- paw patrol skye helicopter4K/yr
Top paw patrol skye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Skyes Helicopter Toy Car & Collectible Figure
Paw Patrol£6.444.8★4,028 rev
Paw Patrol Skye Pink Girls Backpack | Adjustable Rucksack with Character Design | Spacious School Bag for Kids | Organised Childrens Daypack for Nursery & Play | Paw Patrol Merch
Paw Patrol£9.964.4★1,083 rev
Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up
Paw Patrol£7.774.8★484 rev
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
Get Trend£14.184.6★60 rev
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
Paw Patrol£9.634.6★94 rev
Newest
by launch date
Paw Patrol Search & Rescue Skyes Helicopter With 2 Figures
Paw Patrol£9.87159 rev
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
Get Trend£14.1860 rev
Paw Patrol Pyjamas Skye Girls Pyjamas Long Sleeve Kids Pjs Skye Girls Pyjama Sets Pink 18-24 Months
Paw Patrol£12.2714 rev
Paw Patrol Bomber Jacket Everest And Skye Varsity Jacket For Girls Cotton Girls Jackets Pink 4-5 Years
Paw Patrol£17.6243 rev
Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up
Paw Patrol£7.77484 rev
Trending
90-day click momentum
Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 18-24 Months
Paw Patrol£6.964.5★
Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 2-3 Years
Paw Patrol£8.804.5★
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
Get Trend£14.184.6★
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 2-3 Years
Paw Patrol£9.734.6★
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
Paw Patrol£9.634.6★
What buyers say about paw patrol skye
What buyers praise and complain about, mined from review topics.What buyers love
“They are all well made”
“reasonably priced”
“Gift”
“Fun”
“Great size”
“Super soft”
“Better than expected”
“It washes up well and is nice and soft”
“Lightweight”
“Sounds great”
What buyers complain about
“They have become too big”
“Broke almost instantly”
“overall feel the product is expensive for what you get”
“wont stay on her feet”
“it is a bit thinner than I expected for a bomber jacket”
“don't expect it to keep them warm on a proper freezing winter day without something substantial underneath”
Top return reasons
Common questions
- Is paw patrol skye profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 65 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the paw patrol skye niche?
- 12 brands and 123 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in paw patrol skye?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.9%.
- When does demand for paw patrol skye peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the paw patrol skye niche?
- Listings span £2.53–£23.36; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.