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Paw Patrol Skye

Fail

The top 5 brands take 96% of clicks, so Paw Patrol Skye is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£77K/yr156K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
30%top-5 click share · 12 brands · 123 sellers

Flapen Score

Paw Patrol Skye against its category

The dotted line is the Fashion average. Past it, Paw Patrol Skye is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Skye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paw Patrol Skye 156K times last year and spent an estimated £77K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
4.5%
Market size, estimated
£77Ka year
Peak month
December4.3× the quietest month
Top search term
skye paw patrol42K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £2.53 to £23.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.07 that is £1K to £3K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£2.53–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #195 within Girls. It carries 1,060 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#195in Girls
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,060per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paw Patrol Skye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

123

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 73%

Open market

3%

  • Paw Patrol82%
  • Get Trend6%
  • TY4%
  • TDL3%
  • VTech2%
  • KP Pharma1%
  • Open — no brand owns it (6 brands, 3%)

Demand

Paw Patrol Skye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Paw Patrol Skye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skye paw patrol42K/yr
  • paw patrol skye36K/yr
  • sky paw patrol toy11K/yr
  • skye9K/yr
  • paw patrol toys girls11K/yr
  • paw patrol girls9K/yr
  • sky paw patrol7K/yr
  • skye paw patrol toy9K/yr
  • paw patrol skye toy7K/yr
  • paw patrol skye helicopter4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Skye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.11

They have become too big

A bit small

Large than stated

Durability15%−0.05

Broke almost instantly

the garment would have lasted longer

Value For Money14%

overall feel the product is expensive for what you get

not budget friendly

I don't understand the price

Feet Fit6%−0.03

wont stay on her feet

Thin1%

it is a bit thinner than I expected for a bomber jacket

it's on the thinner side

Love

Quality-Overall14%

They are all well made

Good quality

Great item

Value For Money14%

reasonably priced

Great value for money

Good price

Gifting Purpose13%+0.98

Gift

Good gift

Great gift for kids

Fun/Entertainment Experience12%+1.19

Fun

Great product hours of fun for little ones

Fantastic toy

Size-Overall10%−0.11

Great size

The figures are the perfect size for little hands to grip

true to size

Return

0.9% Return rate 48% Fixable by listing

Size-Overall38%▆▆▆▁██

They have become too big

A bit small

Large than stated

Gifting Purpose11%▅▁▁▇█▄
Defective Material/Parts8%▄▆█▁▂▁
Quality-Overall7%▄▁▁█▁▂
Functionality-Overall5%█▆▁▁▃▁

FAQ

Common Paw Patrol Skye questions

Answered from the same tracked data.