Paw Patrol Skye
FailThe top 5 brands take 96% of clicks, so Paw Patrol Skye is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £77K/yr156K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 30%top-5 click share · 12 brands · 123 sellers
Flapen Score
Paw Patrol Skye against its category
The dotted line is the Fashion average. Past it, Paw Patrol Skye is stronger. Inside it, weaker.
Market
The Paw Patrol Skye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paw Patrol Skye 156K times last year and spent an estimated £77K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £77Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- skye paw patrol42K searches a year
02 · Price
A sale here is worth £11.07.
Listings sell for £11.07 on average, from £2.53 to £23.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.07 that is £1K to £3K a year per listing.
- Average price
- £11.07under the $15 to $100 sweet spot
- Price range
- £2.53–£23.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #195 within Girls. It carries 1,060 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 89%
- Out of stock, average day
- 2.6%
- Average rank
- #195in Girls
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,060per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Paw Patrol Skye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paw Patrol Skyes Helicopter Toy Car & Collectible Figure
- Price
- £6.44
- Rating
- 4.8/5
- Reviews
- 4,028
- Age
- 3y ago

Paw Patrol Skye Pink Girls Backpack | Adjustable Rucksack with Character Design | Spacious School Bag for Kids | Organised Childrens Daypack for Nursery & Play | Paw Patrol Merch
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 1,083
- Age
- 3y ago

Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £7.77
- Rating
- 4.8/5
- Reviews
- 484
- Age
- 1y ago

Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Trending
90-day click momentum
Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 18-24 Months
- Price
- £6.96
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Paw Patrol Official Girls Swimwear One Piece Swimming Costume Featuring Skye and Everest Pink Age 2-3 Years
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 2-3 Years
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago

Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Newest
by launch date
Paw Patrol Search & Rescue Skyes Helicopter With 2 Figures
- Price
- £9.87
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 7mo ago

Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Paw Patrol Pyjamas Skye Girls Pyjamas Long Sleeve Kids Pjs Skye Girls Pyjama Sets Pink 18-24 Months
- Price
- £12.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago

Paw Patrol Bomber Jacket Everest And Skye Varsity Jacket For Girls Cotton Girls Jackets Pink 4-5 Years
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 10mo ago

Paw Patrol Fire Rescue: Skye Rescue Fire Chopper with Action Figure Kitty Friend and Toy Helicopter Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £7.77
- Rating
- 4.8/5
- Reviews
- 484
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
123
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
3%
- Paw Patrol82%
- Get Trend6%
- TY4%
- TDL3%
- VTech2%
- KP Pharma1%
- Open — no brand owns it (6 brands, 3%)
Demand
Paw Patrol Skye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Paw Patrol Skye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skye paw patrol42K/yr
- paw patrol skye36K/yr
- sky paw patrol toy11K/yr
- skye9K/yr
- paw patrol toys girls11K/yr
- paw patrol girls9K/yr
- sky paw patrol7K/yr
- skye paw patrol toy9K/yr
- paw patrol skye toy7K/yr
- paw patrol skye helicopter4K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Skye
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They have become too big
A bit small
Large than stated
Broke almost instantly
the garment would have lasted longer
overall feel the product is expensive for what you get
not budget friendly
I don't understand the price
wont stay on her feet
it is a bit thinner than I expected for a bomber jacket
it's on the thinner side
Love
They are all well made
Good quality
Great item
reasonably priced
Great value for money
Good price
Gift
Good gift
Great gift for kids
Fun
Great product hours of fun for little ones
Fantastic toy
Great size
The figures are the perfect size for little hands to grip
true to size
Return
0.9% Return rate 48% Fixable by listing
They have become too big
A bit small
Large than stated
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Skye questions
Answered from the same tracked data.









