Paw Patrol
Paw Patrol shows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Flapen Score
Is Paw Patrol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paw Patrol is a £1.1M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Paw Patrol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.7% over the last 90 days and 1.8% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 61 products
Top Paw Patrol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Paw Patrol Dressing Gown And Pyjamas For Kids | Chase Rubble and Marshall Hooded Dressing Gown And Pyjamas For Boys | Blue 4-5 Years
- Price
- £22.75
- Rating
- 4.7/5
- Reviews
- 422
- Age
- 2y ago
Paw Patrol 10th Anniversary All Paws On Deck Toy Figures Gift Pack with 10 Collectible Action Figures Kids Toys for Ages 3 and up
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 6,903
- Age
- 3y ago
Paw Patrol Fire Rescue: Rocky Rescue Fire Tanker with Action Figure Grab Claw and Toy Truck Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £5.83
- Rating
- 4.8/5
- Reviews
- 484
- Age
- 1y ago
CRAYOLA Washimals - Paw Patrol Activity Set |Includes 4 Washable Figures 6 Washable Markers 40 Stickers and Brush | Suitable for Ages 3+
- Price
- £12.39
- Rating
- 4.7/5
- Reviews
- 1,481
- Age
- 1y ago
Trending
90-day click momentum
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 18-24 Months
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Paw Patrol Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Multi Paw Patrol)
- Price
- £13.49
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago
Paw Patrol Pyjamas | Skye Girls Short Pyjamas | Summer Girls PJs | Pink 5-6 Years
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Paw Patrol Pyjamas | Boys Short Pyjamas | Marshall And Chase PJs For Boys | Blue 6-7 Years
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago
Newest
by launch date
Paw Patrol Libertys Rescue Motorcycle Toy & Action Figure
- Price
- £7.91
- Rating
- 4.8/5
- Reviews
- 307
- Age
- 7mo ago
Paw Patrol Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Holiday Travel Gifts for Girls (Pink Paw Patrol)
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago
Paw Patrol Baseball Cap Sunglasses Set for Boys Adjustable Summer Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Multi Paw Patrol)
- Price
- £13.49
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago
Paw Patrol Fire Rescue: Rapid Reload Fire Truck with Marshall Figure Quick-Fire Launcher Lights and Sounds Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £23.57
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 1y ago
Paw Patrol Chase RC Action Cruiser Remote Control Car
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
9 falling
Sellers
183
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
29%
Top 20: 67%
Open market
2%
- Paw Patrol85%
- Get Trend5%
- CRAYOLA4%
- Brainstorm TOYS2%
- VTech1%
- Guaranteed4Less1%
- Open — no brand owns it (3 brands, 2%)
Paw Patrol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top Paw Patrol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paw patrol1.7M/yr
- paw patrol toys1.2M/yr
- paw328K/yr
- paw patrol figures82K/yr
- paw patrol tower100K/yr
- paw patrol mighty pups28K/yr
- paw patrol toys for boys87K/yr
- paw patrol toy36K/yr
- paw patrol lookout tower47K/yr
- mighty pups paw patrol toys23K/yr
What reviews say buyers love and hate about Paw Patrol
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“GREAT FUN”
“Good value for money”
“Cute product”
“Christmas present”
“Just as advertised”
What buyers complain about
53% of reviews“The paw patrol backpack it quite small”
“A bit more expensive”
“Not as sturdy as some”
“Doesnt work”
“they are very unreliable”
Paw Patrol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paw Patrol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
