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Pavers Slippers Women

Fail

Shoppers spend only $41K a year here, so Pavers Slippers Women is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£41K/yr283K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
15%top-5 click share · 36 brands · 83 sellers

Flapen Score

Pavers Slippers Women against its category

The dotted line is the Fashion average. Past it, Pavers Slippers Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pavers Slippers Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pavers Slippers Women 283K times last year and spent an estimated £41K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.9%
Market size, estimated
£41Ka year
Peak month
December9.6× the quietest month
Top search term
pavers slippers women80K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £6.09 to £31.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.45 that is £0 to £2K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£6.09–£31.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #439 within Shoes. It carries 3,402 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
55%
Out of stock, average day
35.2%
Average rank
#439in Shoes
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,402per listing
Listings tracked
137

04 · Newcomers

Amazon counts 1 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pavers Slippers Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£830£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

83

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

15%

Top 20: 37%

Open market

40%

  • Pavers23%
  • EverFoams13%
  • DUNLOP10%
  • LongBay5%
  • Sleepers5%
  • Evshine4%

Demand

Pavers Slippers Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Pavers Slippers Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pavers slippers women80K/yr
  • ladies moccasin slippers31K/yr
  • pavers slippers36K/yr
  • dunlop slippers women28K/yr
  • padders slippers for women20K/yr
  • pavers ladies slippers12K/yr
  • padders slippers11K/yr
  • pavers slippers ladies8K/yr
  • skechers slippers women9K/yr
  • womens skechers slippers13K/yr

Reviews and returns

What reviews say buyers love and hate about Pavers Slippers Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

Come up small

Too big

Tight

Quality-Overall7%

They are poor quality for £16

Not well made

Poor quality

Durability5%−0.04

after a month rubbish

These have started falling apart straight away

Fell apart within a few days

Width5%−0.05

As I have wide feet trying to accommodate for extra width with extra length didn't work

Bit tight on the width

Quite wide

Comfort-Overall5%+3.29

Not comfortable

Not as comfortable as my last ones

Not comfortable to wear

Love

Comfort-Overall39%+3.29

Comfortable fit

comfortable to wear

Very comfortable as you would expect

Size-Overall15%−0.09

they fit me snug

Easy to fit in

Good fit

Quality-Overall9%

Excellent product

They feel well-made

Decent quality & the wearer finds them comfortable & true to size

Warmth8%+0.69

Comfortable and Warm

keep my feet warm

keep my toes beautifully warm

Value For Money6%+0.08

Good value for money

Good for the price

Good value for money

Return

3.9% Return rate 77% Fixable by listing

Size-Overall47%█▇▇█▇▆

Come up small

Too big

Tight

Feet Fit19%█▇████

Narrow at the toes

literally within days they now fall off of my feet

They did not fit my foot

Width10%▅▅▅▅██

As I have wide feet trying to accommodate for extra width with extra length didn't work

Bit tight on the width

Quite wide

Comfort-Overall5%███▇▄▇

Not comfortable

Not as comfortable as my last ones

Not comfortable to wear

Length2%▃▄█▃█▃

FAQ

Common Pavers Slippers Women questions

Answered from the same tracked data.