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Patterned Tights

Fail

Demand is soft, at -50.5% this quarter, so Patterned Tights is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£83K/yr535K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
39%top-5 click share · 24 brands · 30 sellers

Flapen Score

Patterned Tights against its category

The dotted line is the Fashion average. Past it, Patterned Tights is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patterned Tights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Patterned Tights 535K times last year and spent an estimated £83K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
535K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
2.5%
Market size, estimated
£83Ka year
Peak month
December8.0× the quietest month
Top search term
lace tights108K searches a year

02 · Price

A sale here is worth £6.11.

Listings sell for £6.11 on average, from £3.29 to £9.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.11 that is £2K to £3K a year per listing.

Average price
£6.11under the $15 to $100 sweet spot
Price range
£3.29–£9.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #348 within Socks & Tights. It carries 413 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#348in Socks & Tights
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Patterned Tights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

30

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

39%

Top 20: 83%

Open market

33%

  • Simply Joshimo17%
  • EVERSWE16%
  • MANZI13%
  • SENTELEGRI8%
  • GORGLITTER7%
  • Pretty Polly6%

Demand

Patterned Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Patterned Tights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace tights108K/yr
  • patterned tights117K/yr
  • patterned tights for women98K/yr
  • pattern tights28K/yr
  • black lace tights28K/yr
  • fashion tights23K/yr
  • lace tights for women18K/yr
  • black patterned tights women10K/yr
  • floral tights11K/yr
  • tights patterned9K/yr

Reviews and returns

What reviews say buyers love and hate about Patterned Tights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.39

they are too short for me

Too small

Tights

Durability15%−0.22

Tore before use

These ripped as soon as I put them on

ripped easy

Quality-Overall14%−0.01

Cheap and nasty

Not the best

Poor quality

Stitch/Finish/Polish5%−0.02

very poorly finished

The tights ended in unfinished seams which looks ugly, feels uncomfortable and screams poor design and non-existent quality control

However, she didn't like the untidy, unfinished toe seam

Thickness4%−0.07

So thin

Love

Size-Overall22%+0.39

These tights fit me lovely 100% five starts

Fit well

Generous sizing

Comfort-Overall15%

Very comfortable

They feel comfortable to wear

Really comfy and perfect fit for a size 12/14

Quality-Overall10%−0.01

They feel well made for this type of product

Quality tights

Excellent quality

Stretchability/Expandability/Elasticity7%+0.82

stretchy

Size - these tights have lots of stretch

Great stretch

Value For Money7%+0.87

Cheap enough

Good value

Worth the price

Return

1.1% Return rate 50% Fixable by listing

Size-Overall35%█▇▃▆▆▆

they are too short for me

Too small

Tights

Quality-Overall16%▄▆██▁▁

Cheap and nasty

Not the best

Poor quality

Gap/Hole15%▄▃█▁▄▁
Shape/Style7%▁▂▁▁█▅
Width7%▁▂▁▁▁█

FAQ

Common Patterned Tights questions

Answered from the same tracked data.