Passport Holder

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

2.2%

Market size, estimated

£349Ka year

Peak month

August1.5× the quietest month

Top search term

passport holder561K searches a year

Listings sell for £8.91 on average, from £2.94 to £20.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £8.91 that is £9K to £11K a year per listing.

Average price

£8.91under the $15 to $100 sweet spot

Price range

£2.94–£20.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

£9K–£11K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #15 within Luggage & Travel Gear. It carries 1,980 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#15in Luggage & Travel Gear

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,980per listing

Listings tracked

26

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months