Passport Holder
pricing outside the sweet spot ($8.91 avg) — Passport Holder doesn't clear our bar today.
Flapen Score
Is Passport Holder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Passport Holder is a £349K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 45/100.
Passport Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.8% over the last 90 days and 2.2% of searches end in a purchase.
£349K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Passport Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 5y ago
Looxmeer Travel Wallet Family Passport Holder RFID Blocking Travel Accessories Document Organiser for Tickets Cards Cash Pen Key Waterproof Cover Holiday Essentials Case for Man & Woman
- Price
- £9.84
- Rating
- 4.6/5
- Reviews
- 5,728
- Age
- 7y ago
Cinocratic Passport Holder for Travel Accessories RFID Blocking PU Leather Passport Cover Wallet Card Case for Men and Women (Black)
- Price
- £7.06
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 8mo ago
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 5y ago
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.74
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 3y ago
Trending
90-day click momentum
JUNDUN 2500 Fireproof Family Passport Holder Upgraded Material
- Price
- £15.00
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago
toTravelGear Passport Holder for Travel Essentials RFID Blocking Passport Cover Case for Travel Accessories Travel Wallet for Women Men Cream Minimalist
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 10mo ago
toTravelGear Passport Holder for Travel Essentials RFID Blocking Passport Cover Case for Travel Accessories Travel Wallet for Women Men Sage Green 5.8 x 4.2 x 0.23 inches Minimalist
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 9mo ago
Looxmeer Travel Wallet Family Passport Holder RFID Blocking Travel Accessories Document Organiser for Tickets Cards Cash Pen Key Waterproof Cover Holiday Essentials Case for Man & Woman Black
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 5,728
- Age
- 6y ago
Lychii Leather Passport Wallet for Women and Men PU Travel Protector Wallet Pouch Protective Case for Passport Boarding Pass and ID Card
- Price
- £8.23
- Rating
- 4.5/5
- Reviews
- 1,622
- Age
- 7y ago
Newest
by launch dateJUNDUN 2500 Fireproof Family Passport Holder Upgraded Material
- Price
- £15.00
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago
Cinocratic Passport Holder for Travel Accessories RFID Blocking PU Leather Passport Cover Wallet Card Case for Men and Women (Black)
- Price
- £7.06
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 8mo ago
toTravelGear Passport Holder for Travel Essentials RFID Blocking Passport Cover Case for Travel Accessories Travel Wallet for Women Men Sage Green 5.8 x 4.2 x 0.23 inches Minimalist
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 9mo ago
toTravelGear Passport Holder for Travel Essentials RFID Blocking Passport Cover Case for Travel Accessories Travel Wallet for Women Men Cream Minimalist
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 10mo ago
AOOSU Passport Holder Cover PU Leather Passport Cover with RFID Blocking Travel Wallet Portable Universal Travel Wallet Case Organiser for Money Boarding Passes Credit Cards Black
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
28
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
22%
- BOACAY41%
- Cinocratic12%
- Looxmeer12%
- Lychii7%
- toTravelGear3%
- AOOSU3%
Passport Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Passport Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- passport holder561K/yr
- passport cover276K/yr
- passport holder travel wallet204K/yr
- travel wallet157K/yr
- travel document holder109K/yr
- passport wallet84K/yr
- passport holder family29K/yr
- family passport holder42K/yr
- family passport holder for 431K/yr
- travel document wallet43K/yr
What reviews say buyers love and hate about Passport Holder
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Brilliant quality”
“As described”
“Fits everything”
“lots of pockets for all your travel needs”
“Really good value”
What buyers complain about
62% of reviews“Passport at not fitting in”
“Colour is quite off from the picture”
“Quality not good”
“Was quite flimsy”
“Zip broken”
Passport Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Passport Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
