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Passed Driving Test Card

Maybe

Returns run at only 0.1% of orders. But products sell for $4.14 on average, outside the sweet spot, so Passed Driving Test Card is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£58K/yr98K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
38%top-5 click share · 34 brands · 48 sellers

Flapen Score

Passed Driving Test Card against its category

The dotted line is the Fashion average. Past it, Passed Driving Test Card is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passed Driving Test Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passed Driving Test Card 98K times last year and spent an estimated £58K. The top 5 brands take 48% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
14.1%
Market size, estimated
£58Ka year
Top search term
passed driving test card31K searches a year

02 · Price

A sale here is worth £4.14.

Listings sell for £4.14 on average, from £1.62 to £19.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.14 that is £414 to £1K a year per listing.

Average price
£4.14under the $15 to $100 sweet spot
Price range
£1.62–£19.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£414–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #692 within Luggage & Travel Gear. It carries 47 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#692in Luggage & Travel Gear
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
47per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Passed Driving Test Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

48

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

38%

Top 20: 82%

Open market

46%

  • Generic17%
  • Oscar Finks9%
  • Piccadilly Greetings9%
  • Wanky Candles7%
  • Old English Company6%
  • Me To You5%

Demand

Passed Driving Test Card search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Passed Driving Test Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passed driving test card31K/yr
  • congratulations on passing your driving test18K/yr
  • driving test card17K/yr
  • passed driving test12K/yr
  • passing driving test card9K/yr
  • pass driving test card6K/yr
  • driving test card congratulations5K/yr

Reviews and returns

What reviews say buyers love and hate about Passed Driving Test Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use20%−0.12

Opens the wrong way

Print Quality20%−0.14

Its been printed backwards/upside down

Advertised Vs Actual Product20%+1.13

Different from what you get in the shops

Value For Money17%+0.20

Looks more expensive

it is NOT good value for money

Quality-Overall10%+2.02

does not have any quality to it at all

Love

Quality-Overall28%+2.02

A nice quality card

Quality card

Excellent quality

Gifting Purpose14%+0.06

Cute gift

Definitely recommend for a gift

Well presented, great gift

Value For Money14%+0.20

Value for money

Excellent, very good price

Worth it

Chain/Key Quality12%−0.01

good quality key chain

A nice good quality key ring

Very nice keyring

Advertised Vs Actual Product9%+1.13

As advertised

EXACTLY LIKE THE PICTURE

exactly as described

Return

0.1% Return rate 33% Fixable by listing

Print Quality33%▁▁▁█▁▁

Its been printed backwards/upside down

Advertised Vs Actual Product17%▁█▁▁▁▁

Different from what you get in the shops

Size-Overall17%▁▁▁▁▁█
Defective Material/Parts17%█▁▁▁▁▁
Quality-Overall17%▁▁▁█▁▁

does not have any quality to it at all

FAQ

Common Passed Driving Test Card questions

Answered from the same tracked data.