Pashmina Shawl
weak search conversion (1.4%) — Pashmina Shawl doesn't clear our bar today.
Flapen Score
Is Pashmina Shawl profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pashmina Shawl is a £134K/yr Amazon United Kingdom market (839K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Pashmina Shawl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.9% over the last 90 days and 1.4% of searches end in a purchase.
£134K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Pashmina Shawl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago
RIIQIICHY Black Pashmina Shawls and Wraps for Women Wedding Ladies Winter Scarf
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 7,015
- Age
- 7y ago
RIIQIICHY Women Scarf Beige Pashmina Shawls and Wraps for Wedding Ladies Winter Scarves
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 1,837
- Age
- 6y ago
RIIQIICHY Ladies Pink Scarf Pashmina Shawls and Wraps for Weddings Like Silk Chffion Scarf for Women Evening Dresses
- Price
- £9.31
- Rating
- 4.2/5
- Reviews
- 3,148
- Age
- 3y ago
wocharm Womens Pashmina Shawl Wraps Soft Open Front Poncho Sweater Knitted Shawls Wool Cashmere Shoulder Top Sweater Shawls Triangle Scarf (Khaki)
- Price
- £9.76
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago
Trending
90-day click momentum
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Navy Blue
- Price
- £10.75
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £11.26
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago
RIIQIICHY Women Ivory Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago
vimate Pashmina Shawls and Wraps Spring Fall Beige Grey Paisley Pashmina Scarves for Women Travel Shawl (UK-Style 1-Beige Taupe)
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 771
- Age
- 2y ago
Newest
by launch datewocharm Womens Pashmina Shawl Wraps Soft Open Front Poncho Sweater Knitted Shawls Wool Cashmere Shoulder Top Sweater Shawls Triangle Scarf (Khaki)
- Price
- £9.76
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago
RIIQIICHY Women Ivory Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
18
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
8%
- RIIQIICHY48%
- FURTALK26%
- vimate8%
- wocharm4%
- SWAT PANY4%
- York Shawls2%
- Open — no brand owns it (5 brands, 8%)
Pashmina Shawl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top Pashmina Shawl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pashmina shawls and wraps130K/yr
- shawl117K/yr
- shawls and wraps for women131K/yr
- pashmina70K/yr
- stole32K/yr
- poncho women69K/yr
- shawl for wedding guest14K/yr
- pashminas for women38K/yr
- shall25K/yr
- pashmina shawl28K/yr
What reviews say buyers love and hate about Pashmina Shawl
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“The soft material makes it comfortable”
“Great quality shawl”
“warm and easy to use”
“amazing colour”
“are great value for money”
What buyers complain about
70% of reviews“mismatch”
“Its not white its ivory”
“smaller than expected”
“one order is thin the next is thick”
“Looks more expensive than it is”
Pashmina Shawl return rate & reasons
Why buyers send it back, as a share of all return requests.
4.4%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pashmina Shawl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
