Pashmina Shawl

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months

839K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

1.4%

Market size, estimated

£134Ka year

Peak month

December2.7× the quietest month

Top search term

pashmina shawls and wraps130K searches a year

Listings sell for £11.44 on average, from £7.75 to £20.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.44 that is £3K to £6K a year per listing.

Average price

£11.44under the $15 to $100 sweet spot

Price range

£7.75–£20.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

4.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #22 within Accessories. It carries 2,067 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#22in Accessories

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,067per listing

Listings tracked

27

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months