pashmina shawl
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Price range
Okay£7.75–£20.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,066.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay£134K£134K/yr · 839K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, pashmina shawl is a £134K/yr Amazon United Kingdom market (839K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pashmina shawl market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £114K–£143K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.0%
- Avg brand age
- 39 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
18
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
8%
- RIIQIICHY48%
- FURTALK26%
- vimate8%
- wocharm4%
- SWAT PANY4%
- York Shawls2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top pashmina shawl search terms
- pashmina shawls and wraps130K/yr
- shawl117K/yr
- shawls and wraps for women131K/yr
- pashmina70K/yr
- stole32K/yr
- poncho women69K/yr
- shawl for wedding guest14K/yr
- pashminas for women38K/yr
- shall25K/yr
- pashmina shawl28K/yr
Top pashmina shawl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
FURTALK£11.014.6★634 rev
RIIQIICHY Black Pashmina Shawls and Wraps for Women Wedding Ladies Winter Scarf
RIIQIICHY£10.714.6★7,015 rev
RIIQIICHY Women Scarf Beige Pashmina Shawls and Wraps for Wedding Ladies Winter Scarves
RIIQIICHY£10.654.6★1,837 rev
RIIQIICHY Ladies Pink Scarf Pashmina Shawls and Wraps for Weddings Like Silk Chffion Scarf for Women Evening Dresses
RIIQIICHY£9.314.2★3,148 rev
wocharm Womens Pashmina Shawl Wraps Soft Open Front Poncho Sweater Knitted Shawls Wool Cashmere Shoulder Top Sweater Shawls Triangle Scarf (Khaki)
wocharm£9.764.1★32 rev
Newest
by launch datewocharm Womens Pashmina Shawl Wraps Soft Open Front Poncho Sweater Knitted Shawls Wool Cashmere Shoulder Top Sweater Shawls Triangle Scarf (Khaki)
wocharm£9.7632 rev
RIIQIICHY Women Ivory Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.1058 rev
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.0558 rev
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
FURTALK£11.01634 rev
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.71634 rev
Trending
90-day click momentumFURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.714.6★
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Navy Blue
FURTALK£10.754.6★
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£11.264.6★
RIIQIICHY Women Ivory Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.104.4★
vimate Pashmina Shawls and Wraps Spring Fall Beige Grey Paisley Pashmina Scarves for Women Travel Shawl (UK-Style 1-Beige Taupe)
vimate£10.544.6★
What buyers say about pashmina shawl
What buyers praise and complain about, mined from review topics.What buyers love
“The soft material makes it comfortable”
“Great quality shawl”
“warm and easy to use”
“amazing colour”
“are great value for money”
“Perfect exactly what we wanted”
“Great size”
“Lovely soft material”
“Given as a gift”
“Awesome,soft and thick, got it for daughter's prom”
What buyers complain about
“mismatch”
“Its not white its ivory”
“smaller than expected”
“one order is thin the next is thick”
“Looks more expensive than it is”
“inconsistency in material”
“And cheap looking”
Top return reasons
Common questions
- Is pashmina shawl profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the pashmina shawl niche?
- 11 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in pashmina shawl?
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Size-Overall. The return rate is 4.4%.
- When does demand for pashmina shawl peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the pashmina shawl niche?
- Listings span £7.75–£20.85; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.