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Party Glasses

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend only $43K a year here, so Party Glasses is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£43K/yr129K searches / yr
90-day growth
+38.8%search demand this quarter
Competition
27%top-5 click share · 53 brands · 61 sellers

Flapen Score

Party Glasses against its category

The dotted line is the Fashion average. Past it, Party Glasses is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Glasses 129K times last year and spent an estimated £43K. The top 5 brands take 35% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+38.8%
Conversion, latest week
3.7%
Market size, estimated
£43Ka year
Peak month
July1.7× the quietest month
Top search term
party glasses50K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £3.15 to £24.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.93 that is £0 to £893 a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£3.15–£24.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£893
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #212 within Accessories. It carries 233 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#212in Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
74

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Party Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

61

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

27%

Top 20: 59%

Open market

62%

  • NACHLYNN10%
  • NEBURORA9%
  • Ovneele5%
  • yayafunfun5%
  • BOUBONI5%
  • Tbay4%

Demand

Party Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Party Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party glasses50K/yr
  • party sunglasses17K/yr
  • party glasses for adults21K/yr
  • disco glasses12K/yr
  • party sunglasses for adults8K/yr
  • plastic sunglasses6K/yr
  • party glasses for kids7K/yr
  • kids party glasses5K/yr
  • sunglasses party3K/yr

Reviews and returns

What reviews say buyers love and hate about Party Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.08

Big heads

To big

though the sizing fits a bit larger than expected

Advertised Vs Actual Product11%−0.13

the false pictures/advertising mean a 1 star review

Not as pictured

Theyre not what they look like on the pictures

Color9%+1.02

only minor don side the black wasnt great

Not pure white as described

Durability7%−0.04

Quite flimsy and a few pairs broke on first use

One of them came broke

Value For Money6%+0.88

Not great value for money

£13.99 is quite pricey for these if you think about it though

Love

Value For Money18%+0.88

Excellent value for money

Great Price

Great value

Fun/Entertainment Experience16%+0.26

Good fun

Great fun for parties

Pack of fun

Quality-Overall15%+1.50

Excellent quality glasses

Good quality

Theres a good variety

Color14%+1.02

bright colours

Lots of colours

The colours are nice

Size-Overall6%−0.08

good size for grow up and kids too, good price as well, I'm really happy with it

Fit perfectly

Sizing is Best for Teens

Return

1.0% Return rate 60% Fixable by listing

Size-Overall42%▅▅█▆▆█

Big heads

To big

though the sizing fits a bit larger than expected

Quality-Overall16%▇▆█▄▅▄

a very cheap looking version in reality

Not high-end quality

Bad quality

Strength9%▁▇▁█▇▃

A bit flimsy

They are quite flimsy

Advertised Vs Actual Product7%▁█▅▃▇▅

the false pictures/advertising mean a 1 star review

Not as pictured

Theyre not what they look like on the pictures

Material Quality5%▁▁▁█▅█

FAQ

Common Party Glasses questions

Answered from the same tracked data.