Papa

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+98.6%

Conversion, latest week

3.9%

Market size, estimated

£33Ka year

Peak month

December7.1× the quietest month

Top search term

papa gifts39K searches a year

Listings sell for £10.12 on average, from £5.65 to £15.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.12 that is £1K to £3K a year per listing.

Average price

£10.12under the $15 to $100 sweet spot

Price range

£5.65–£15.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,413 within Accessories. It carries 53 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#1,413in Accessories

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

53per listing

Listings tracked

12

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months