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Pandora Sister Charm

Fail

Shoppers spend only $39K a year here, so Pandora Sister Charm is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£39K/yr35K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
46%top-5 click share · 11 brands · 27 sellers

Flapen Score

Pandora Sister Charm against its category

The dotted line is the Fashion average. Past it, Pandora Sister Charm is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Sister Charm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pandora Sister Charm 35K times last year and spent an estimated £39K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
5.9%
Market size, estimated
£39Ka year
Peak month
December5.8× the quietest month
Top search term
pandora sister charm8K searches a year

02 · Price

A sale here is worth £19.15.

Listings sell for £19.15 on average, from £3.44 to £64.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.15 that is £0 to £2K a year per listing.

Average price
£19.15inside the $15 to $100 sweet spot
Price range
£3.44–£64.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #569 within Jewellery. It carries 688 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
90%
Out of stock, average day
7.5%
Average rank
#569in Jewellery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
688per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pandora Sister Charm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

27

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

10%

  • PANDORA34%
  • ZakiaHo24%
  • MsRosy9%
  • KFRS9%
  • CWOne Designs8%
  • DALARAN7%
  • Open — no brand owns it (5 brands, 10%)

Demand

Pandora Sister Charm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Pandora Sister Charm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora sister charm8K/yr
  • sister pandora charm8K/yr
  • sister charm6K/yr
  • pandora charms sister7K/yr
  • sister charms for pandora bracelet5K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Sister Charm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Metal Authenticity33%−0.17

Definitely NOT silver

Not Sterling silver as stated

Not silver

Size-Overall22%−0.11

Very small

The item is smaller than it appears on the website

Quality-Overall17%−0.05

Really poorly made

seems poor quality

Terrible

Color11%−0.05

Tarnished and went bronze

Advertised Vs Actual Product11%−0.05

So bad I laughed looks nothing like pic

Love

Gifting Purpose33%+2.19

Nice gift for my grand daughter

Perfect gift

Was a lovely gift for family member

Value For Money28%+1.76

Great value for money

Worth the money

Size-Overall11%−0.11

Perfect size

Size okay

Brightness/Shine/Glow11%+0.64

It's lovely very shiny and looks good

Quality-Overall6%−0.05

Good quality

Return

1.1% Return rate 73% Fixable by listing

Size-Overall62%▂█▇▃▃▆

Very small

The item is smaller than it appears on the website

Quality-Overall11%▁▅▄█▅▁

Really poorly made

seems poor quality

Terrible

Defective Material/Parts8%█▁▁▁▁▂
Wrist Fit4%▁▁▁▁▁█
Color3%▅▁█▁▁▁

Tarnished and went bronze

FAQ

Common Pandora Sister Charm questions

Answered from the same tracked data.