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Pandora Charms Mum

Maybe

Shoppers spend $2.4M a year here. But the top 5 brands take 94% of clicks, so Pandora Charms Mum is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£2.4M/yr5.5M searches / yr
90-day growth
-17.8%search demand this quarter
Competition
40%top-5 click share · 10 brands · 36 sellers

Flapen Score

Pandora Charms Mum against its category

The dotted line is the Fashion average. Past it, Pandora Charms Mum is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Charms Mum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pandora Charms Mum 5.5M times last year and spent an estimated £2.4M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.3%
Market size, estimated
£2.4Ma year
Peak month
December5.2× the quietest month
Top search term
pandora charms1.7M searches a year

02 · Price

A sale here is worth £35.58.

Listings sell for £35.58 on average, from £5.08 to £63.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £35.58 that is £18K to £27K a year per listing.

Average price
£35.58inside the $15 to $100 sweet spot
Price range
£5.08–£63.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£18K–£27K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #881 within Jewellery. It carries 2,031 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#881in Jewellery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,031per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pandora Charms Mum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£122K£243K£365K£486K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

5%

  • PANDORA83%
  • BOFYTR3%
  • LNQOBU3%
  • CQWVB3%
  • KUNSIR2%
  • KUNVONIC2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Pandora Charms Mum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Pandora Charms Mum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora charms1.7M/yr
  • pandora829K/yr
  • pandora bracelet735K/yr
  • pandora earrings568K/yr
  • charms271K/yr
  • pandora necklace315K/yr
  • pandora charm172K/yr
  • pandora charms by pandora only176K/yr
  • charm99K/yr
  • charms for bracelets79K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Charms Mum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall70%−0.30

Smaller than expected

Earrings tiny

these studs are extremely tiny

Quality-Overall6%+1.95

Very cheap looking very disappointed

Poor quality

seems poor quality

Color6%−0.01

Turned black

Braclet has faded

I did order the pink set expecting expecting them all to be pink

Value For Money3%+0.74

Different place different price

Waste of money

Metal Authenticity2%−0.01

it is not silver

Not real silver

Love

Quality-Overall32%+1.95

Great quality and a perfect keepsake for a special birthday

Amazing quality

Great product

Gifting Purpose17%+1.19

Gift

Perfect gift

Was a lovely gift for family member

Value For Money16%+0.74

worth the money

Excellent value for money

Good value

Size-Overall10%−0.30

Good fit

for studs theyre a good size

Small and beautiful

Advertised Vs Actual Product7%+0.40

As Described

exactly what I was looking for

Good value for money just as shown on picture

Return

1.9% Return rate 90% Fixable by listing

Size-Overall74%███▇█▇

Smaller than expected

Earrings tiny

these studs are extremely tiny

Advertised Vs Actual Product6%▃▆▃█▅▇
Wrist Fit5%█▆▃▇▂▆
Quality-Overall4%▃▇▆▃▇█

Very cheap looking very disappointed

Poor quality

seems poor quality

Functionality-Overall2%▁█▄█▇▇

FAQ

Common Pandora Charms Mum questions

Answered from the same tracked data.