Pandora Charms Mum
MaybeShoppers spend $2.4M a year here. But the top 5 brands take 94% of clicks, so Pandora Charms Mum is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £2.4M/yr5.5M searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 40%top-5 click share · 10 brands · 36 sellers
Flapen Score
Pandora Charms Mum against its category
The dotted line is the Fashion average. Past it, Pandora Charms Mum is stronger. Inside it, weaker.
Market
The Pandora Charms Mum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pandora Charms Mum 5.5M times last year and spent an estimated £2.4M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £2.4Ma year
- Peak month
- December5.2× the quietest month
- Top search term
- pandora charms1.7M searches a year
02 · Price
A sale here is worth £35.58.
Listings sell for £35.58 on average, from £5.08 to £63.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £35.58 that is £18K to £27K a year per listing.
- Average price
- £35.58inside the $15 to $100 sweet spot
- Price range
- £5.08–£63.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £18K–£27K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #881 within Jewellery. It carries 2,031 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #881in Jewellery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,031per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pandora Charms Mum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PANDORA Timeless Womens Sterling Silver Sparkling Slider Bracelet for Charms Size 23 With Gift Box
- Price
- £55.11
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 5y ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 19- With Gift Box
- Price
- £57.01
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 3y ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 17- With Gift Box
- Price
- £53.47
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago

PANDORA Moments Womens Sterling Silver Bangle Bracelet for Charms Size 19 With Gift Box
- Price
- £45.45
- Rating
- 4.4/5
- Reviews
- 3,113
- Age
- 3y ago

Pandora Icons Silver bracelet 15
- Price
- £37.82
- Rating
- 4.4/5
- Reviews
- 5,091
- Age
- 10y ago
Trending
90-day click momentum
PANDORA Moments Womens Sterling Silver Iconic Snake Chain Bracelet for Charms Size 23 With Gift Box
- Price
- £42.63
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 5y ago

Lot of 30/50 PCS Random Shoe Charms for Croc Charms Shoe Decoration Charms | Bracelet Wristband Accessories | Party Favors
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 3y ago

PANDORA Moments Womens Sterling Silver Necklace 75cm No Box
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 13y ago

Pandora Icons Silver bracelet 15
- Price
- £37.82
- Rating
- 4.4/5
- Reviews
- 5,091
- Age
- 10y ago

Pandora Moments Womens Sterling Silver Iconic Snake Chain Bracelet for Charms Size 19
- Price
- £41.02
- Rating
- 4.4/5
- Reviews
- 5,091
- Age
- 19y ago
Newest
by launch date
KUNVONIC Charm Bracelet for Pandora Charms 925 Sterling Silver Snake Chain Bracelet with 5A Cubic Zirconia Bracelet Fit Any Charm Gift for Women
- Price
- £12.16
- Rating
- 2.9/5
- Reviews
- 43
- Age
- 10mo ago

CQWVB Charm Bracelet for Pandora Charms 925 Sterling Silver Snake Chain Bracelet with 5A Cubic Zirconia Bracelet Fit Any Charm Gift for Women
- Price
- £12.37
- Rating
- 3.3/5
- Reviews
- 39
- Age
- 11mo ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 17- With Gift Box
- Price
- £53.47
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago

LNQOBU 925 Sterling Silver Snake Chain Bracelet Butterfly Bracelets Heart Shape Bracelet Clasp for Womes Jewellery Gift
- Price
- £15.44
- Rating
- 4.2/5
- Reviews
- 1,164
- Age
- 1y ago

PANDORA Happy Bday Balloon Dangle Charm - Sterling Silver & Cubic Zirconia Bracelet Charm Compatible Moments - Gift for Her - With Gift Box
- Price
- £37.71
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
5%
- PANDORA83%
- BOFYTR3%
- LNQOBU3%
- CQWVB3%
- KUNSIR2%
- KUNVONIC2%
- Open — no brand owns it (4 brands, 5%)
Demand
Pandora Charms Mum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Pandora Charms Mum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pandora charms1.7M/yr
- pandora829K/yr
- pandora bracelet735K/yr
- pandora earrings568K/yr
- charms271K/yr
- pandora necklace315K/yr
- pandora charm172K/yr
- pandora charms by pandora only176K/yr
- charm99K/yr
- charms for bracelets79K/yr
Reviews and returns
What reviews say buyers love and hate about Pandora Charms Mum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Earrings tiny
these studs are extremely tiny
Very cheap looking very disappointed
Poor quality
seems poor quality
Turned black
Braclet has faded
I did order the pink set expecting expecting them all to be pink
Different place different price
Waste of money
it is not silver
Not real silver
Love
Great quality and a perfect keepsake for a special birthday
Amazing quality
Great product
Gift
Perfect gift
Was a lovely gift for family member
worth the money
Excellent value for money
Good value
Good fit
for studs theyre a good size
Small and beautiful
As Described
exactly what I was looking for
Good value for money just as shown on picture
Return
1.9% Return rate 90% Fixable by listing
Smaller than expected
Earrings tiny
these studs are extremely tiny
Very cheap looking very disappointed
Poor quality
seems poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pandora Charms Mum questions
Answered from the same tracked data.









