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Pandora Charms Disney

Fail

Shoppers spend only $32K a year here, so Pandora Charms Disney is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£32K/yr94K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
28%top-5 click share · 11 brands · 39 sellers

Flapen Score

Pandora Charms Disney against its category

The dotted line is the Fashion average. Past it, Pandora Charms Disney is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pandora Charms Disney market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pandora Charms Disney 94K times last year and spent an estimated £32K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.2%
Market size, estimated
£32Ka year
Peak month
December6.5× the quietest month
Top search term
pandora charms disney30K searches a year

02 · Price

A sale here is worth £28.63.

Listings sell for £28.63 on average, from £7.42 to £62.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.63 that is £0 to £3K a year per listing.

Average price
£28.63inside the $15 to $100 sweet spot
Price range
£7.42–£62.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #1,366 within Jewellery. It carries 556 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#1,366in Jewellery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pandora Charms Disney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£948£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

39

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

5%

  • PANDORA46%
  • Generic25%
  • The Charmery10%
  • HappyStar6%
  • Doyafer6%
  • KUNVONIC2%
  • Open — no brand owns it (5 brands, 5%)

Demand

Pandora Charms Disney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Pandora Charms Disney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora charms disney30K/yr
  • pandora disney charms19K/yr
  • disney charms13K/yr
  • disney pandora charm16K/yr
  • pandora disney8K/yr
  • disney charms for pandora bracelet8K/yr

Reviews and returns

What reviews say buyers love and hate about Pandora Charms Disney

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.04

very small

it is VERY small for the price paid

Small size let's the product down

Metal Authenticity33%−0.25

I can see its not silver

Not real silver

Value For Money17%+0.66

these items are all overpriced for what they are, imo

Love

Value For Money23%+0.66

value for money

Great value for money

Great price

Quality-Overall20%+0.98

Good quality

good quality and good value for money compared to actual pandora charms which are so much for the disney ones

I found the items of good quality

Gifting Purpose18%+0.82

bought as a gift

Excellent gift

Nice xmas present

Size-Overall7%−0.04

fitted the bracelet perfectly

Great fit for a Pandora bracelet

The size and weight were perfect to use as a bag charm

Color7%+0.57

Didn't even k ow it was colour changing why is that not mentioned haha it's amazing

also didnt realise it changes colour with body heat which is really cool

Return

0.9% Return rate 63% Fixable by listing

Advertised Vs Actual Product28%▅▁▁█▅▁
Size-Overall27%▂█▅▂▃▂

very small

it is VERY small for the price paid

Small size let's the product down

Defective Material/Parts15%▆▁█▁▁▄
Quality-Overall9%▅▁▁▁█▁
Color8%▁▁▁▁▁█

FAQ

Common Pandora Charms Disney questions

Answered from the same tracked data.