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Panda

Fail

Demand is soft, at -14.9% this quarter, so Panda is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£147K/yr375K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
75%top-5 click share · 12 brands · 77 sellers

Flapen Score

Panda against its category

The dotted line is the Fashion average. Past it, Panda is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Panda 375K times last year and spent an estimated £147K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
3.7%
Market size, estimated
£147Ka year
Peak month
December3.8× the quietest month
Top search term
panda189K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £3.58 to £20.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.68 that is £1K to £3K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£3.58–£20.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #226 within Girls. It carries 2,036 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
4.8%
Average rank
#226in Girls
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,036per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Panda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

77

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Jeasona49%
  • GODWOODS9%
  • Hestya9%
  • JBLJDWD7%
  • Harry Bear4%
  • LEGO4%
  • Open — no brand owns it (6 brands, 18%)

Demand

Panda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Panda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panda189K/yr
  • panda gifts134K/yr
  • panda gifts for girls14K/yr
  • panda gift13K/yr
  • pandas9K/yr
  • panda gifts for women11K/yr
  • panda stuff5K/yr

Reviews and returns

What reviews say buyers love and hate about Panda

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money43%−0.16

Expensive for what it is

Terrible for the price

Waste of money

Functionality-Overall17%−0.08

Mine didn't work

Quality-Overall10%−0.02

the quality is horrendous

Terrible product

Noise Level6%−0.11

Makes a loud drilling sound when on

Really noisy

Fun/Entertainment Experience4%+2.53

dont expect hours of entertainment

Love

Fun/Entertainment Experience31%+2.53

Great interactive toy

So much fun

Lovely toy

Collectibles12%+0.90

Good set and nice that it can make 3 sets

We have the majority of them, the duck, the dog, the magic rabbit, the monkeys and this was a fab addition to our little collection

Lego Lovers

Value For Money12%−0.16

fantastic value for money

Good value for money

Good value

Gifting Purpose7%+0.45

Fun interactive gift for children

Christmas gifts

Instructions/User Manual/Troubleshooting6%+0.40

As always Lego has lovely clear instructions and quality bricks

Instructions easy to use

Return

0.9% Return rate 16% Fixable by listing

Functionality-Overall17%▁▅▁█▆▄

Mine didn't work

Gifting Purpose16%▃▆█▃▅▄
Defective Material/Parts13%▅█▁▅█▆
Value For Money11%█▅▁▄▁▁

Expensive for what it is

Terrible for the price

Waste of money

Size-Overall6%▇▁▁▁█▁

FAQ

Common Panda questions

Answered from the same tracked data.