Panama Hat for Men

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +135.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

+135.1%

Conversion, latest week

1.3%

Market size, estimated

£127Ka year

Peak month

June3.6× the quietest month

Top search term

panama hat for men76K searches a year

Listings sell for £23.53 on average, from £5.59 to £61.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £23.53 that is £0 to £2K a year per listing.

Average price

£23.53inside the $15 to $100 sweet spot

Price range

£5.59–£61.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

5.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #51 within Accessories. It carries 1,456 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

79%

Out of stock, average day

1.5%

Average rank

#51in Accessories

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,456per listing

Listings tracked

132

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months