panama hat for men
Worth a lookShows demand growing +135.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.1%90-day search growth — must beat 0% to launch
Avg price
Incredible£23.53avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great£5.59–£61.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,455.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay£127K£127K/yr · 407K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, panama hat for men is a £127K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
panama hat for men market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £141K–£188K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 88%
- Out of stock
- 1.5%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
83
Top-5 brand share
49%
Top 20: 81%
Top-5 click share
22%
Top 20: 46%
Open market
47%
- Comhats13%
- Tumia LAC12%
- Zylioo11%
- FURTALK8%
- Equal Earth5%
- Faletony5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +135.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Top panama hat for men search terms
- panama hat for men76K/yr
- trilby hat for men52K/yr
- panama hat27K/yr
- fedora hats for women45K/yr
- fedora37K/yr
- panama hats for men uk12K/yr
- mens panama hats13K/yr
- mens panama hat11K/yr
- fedora hat25K/yr
- mens panama summer hat7K/yr
Top panama hat for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Beige-Black Ribbon L-XL
FURTALK£16.954.6★15,374 rev
Comhats Unisex Summer Panama Fedora Trilby Straw Sun Hats for Men Women Safari Beach Hat Packable XS-XXXL (UK Alpha L 16010_Beige)
Comhats£20.884.4★4,334 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.044.3★539 rev
Faletony Unisex Fedora Hat Trilby Straw Hats Summer Panama Beach Sun Cap Beige
Faletony£9.424.2★523 rev
Trespass Unisex Fedora Hat
Trespass£6.584.1★144 rev
Newest
by launch dateZylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.04539 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£20.78539 rev
Zylioo Sun Hats S/M/L/XL/XXL Straw Hat Large Hats Fedora Trilby Summer UV Protection UPF+ Cuban Jazz Hat for Beach Holiday Travel Khaki
Zylioo£19.05373 rev
Comhats Straw Hats for Men UK Summer Trendy Trilby Fedora Panama Hat for Holiday Beach Sun Hats for Swimming Khaki XL
Comhats£21.1167 rev
Tumia LAC - Panama Hat for Men Handmade Ecuadorian Straw Adjustable Fedora for Summer Packable & Breathable Sun Hat with Ribbon Band - 58cm
Tumia LAC£55.6874 rev
Trending
90-day click momentumZylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.044.3★
Comhats Summer Panama Trilby Fedora Straw Sun Hats for Men Safari Beach Hat - Foldable Beige Black Waist L
Comhats£20.934.4★
Zylioo Sun Hats S/M/L/XL/XXL Straw Hat Large Hats Fedora Trilby Summer UV Protection UPF+ Cuban Jazz Hat for Beach Holiday Travel Khaki
Zylioo£19.054.5★
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£20.784.3★
Beechfield Straw Summer Trilby - Natural L/XL
Beechfield£6.664.2★
What buyers say about panama hat for men
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Size accurate”
“Good value”
“Stylish”
“Very comfortable”
“is adjustable”
“Great for summer”
“Great summer hat light weight”
“the colour are lovely”
“The felt material is smooth”
What buyers complain about
“I found a bit large for me”
“Don't expect immaculate quality when ordering nearly new goods”
“It failed to retain its shape”
“could be a bit cheaper”
“Arrived crushed, creased and unwearable”
“not waterproof”
“The advert doesnt do it justice”
“Holes to allow the wearer's head to breathe”
“the material is too hard”
“The fault lies with the hat measuring system”
Top return reasons
Common questions
- Is panama hat for men profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 132 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is +135.1%. Flapen's verdict: Worth a look (64/100).
- How competitive is the panama hat for men niche?
- 53 brands and 83 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in panama hat for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 5.1% — above our launch gate.
- When does demand for panama hat for men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the panama hat for men niche?
- Listings span £5.59–£61.23; the average listing price is £23.53 (sweet spot $15–$100). The average incumbent carries 1,456 reviews — the moat a new listing must climb.