Panama Hat

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +473.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

+473.6%

Conversion, latest week

1.6%

Market size, estimated

£49Ka year

Peak month

July11.4× the quietest month

Top search term

straw hat men32K searches a year

Listings sell for £21.22 on average, from £5.59 to £58.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.22 that is £0 to £2K a year per listing.

Average price

£21.22inside the $15 to $100 sweet spot

Price range

£5.59–£58.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.9%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #41 within Accessories. It carries 1,558 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

74%

Out of stock, average day

5.1%

Average rank

#41in Accessories

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,558per listing

Listings tracked

90

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months