panama hat
Worth a lookShows demand growing +473.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+473.6%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Avg price
Great£21.22avg listing price — sweet spot $15–$100
Price range
Great£5.59–£58.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,557.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 143K searches
According to Flapen's Amazon United Kingdom niche tracking, panama hat is a £49K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
panama hat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 82%
- Out of stock
- 5.1%
- Avg brand age
- 48 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
63
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
24%
Top 20: 58%
Open market
37%
- Comhats17%
- Zylioo15%
- FURTALK12%
- Beechfield7%
- Tumia LAC7%
- Faletony5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +473.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×
Top panama hat search terms
- straw hat men32K/yr
- mens straw hat26K/yr
- panama hat27K/yr
- mens straw hats for summer11K/yr
- panama hats for men uk12K/yr
- mens panama hats13K/yr
- straw hats for men8K/yr
- mens straw hats6K/yr
- panama hats4K/yr
- mens panama hat uk3K/yr
Top panama hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beechfield Straw Summer Trilby - Natural L/XL
Beechfield£6.664.2★105 rev
Comhats Unisex Summer Panama Fedora Trilby Straw Sun Hats for Men Women Safari Beach Hat Packable XS-XXXL (UK Alpha M 16010_Beige)
Comhats£20.754.4★4,334 rev
FURTALK Sun Hats for Women Men Adjustable Summer Panama Fedora Wide Brim UPF 80+ Foldable Packable Straw Beach Hat Beige-Black Ribbon L-XL
FURTALK£16.954.6★15,374 rev
Faletony Unisex Fedora Hat Trilby Straw Hats Summer Panama Beach Sun Cap Beige
Faletony£9.424.2★523 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.044.3★539 rev
Newest
by launch dateZylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.04539 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£20.78539 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki
Zylioo£17.32539 rev
Zylioo XL/XXL Cowboy Sun Hats Large Straw Hat Summer Western Hat UPF50+ Sun Protection for Beach Hiking
Zylioo£18.78109 rev
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Beige
Zylioo£19.44539 rev
Trending
90-day click momentumZylioo XL/XXL Cowboy Sun Hats Large Straw Hat Summer Western Hat UPF50+ Sun Protection for Beach Hiking
Zylioo£18.784.2★
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Khaki
Zylioo£17.324.3★
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor
Zylioo£17.044.3★
Comhats Straw Hats for Men Summer Trilby Fedora Panama Hat for Holiday Trendy Sun Hats for Beach & Swimming (UK Alpha XXL 94587#Khaki)
Comhats£20.794.4★
Zylioo XL/XXL Sun Hats Big Heads Straw Hats for Men Women Summer Hat UV Protection Panama Beach Hat for Holiday Vacation Travel Outdoor Beige
Zylioo£19.444.3★
What buyers say about panama hat
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Size accurate”
“it was cheap”
“It is stylish”
“Comfortable”
“Great summer hat light weight”
“Much better than expected”
“Beautiful fit the summer”
“Adjustable”
“Quality material”
What buyers complain about
“Too small”
“Don't expect immaculate quality when ordering nearly new goods”
“Arrived crushed, creased and unwearable”
“out of shape”
“could be a bit cheaper”
“The advert doesnt do it justice”
“not very water resistant”
“Too heavy”
“Holes to allow the wearer's head to breathe”
“The fault lies with the hat measuring system”
Top return reasons
Common questions
- Is panama hat profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 90 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +473.6%. Flapen's verdict: Worth a look (63/100).
- How competitive is the panama hat niche?
- 35 brands and 63 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in panama hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 3.9%.
- When does demand for panama hat peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.4× the quietest.
- What does it cost to enter the panama hat niche?
- Listings span £5.59–£58.88; the average listing price is £21.22 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.