Pajamas

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-29.1%

Conversion, latest week

0.5%

Market size, estimated

£101Ka year

Peak month

December6.4× the quietest month

Top search term

pjs254K searches a year

Listings sell for £12.00 on average, from £6.26 to £20.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £12.00 that is £0 to £1K a year per listing.

Average price

£12.00under the $15 to $100 sweet spot

Price range

£6.26–£20.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #114 within Nightwear, Lingerie & Underwear. It carries 1,097 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

23.0%

Average rank

#114in Nightwear, Lingerie & Underwear

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,097per listing

Listings tracked

112

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months