Pajamas
weak search conversion (0.5%) — Pajamas doesn't clear our bar today.
Flapen Score
Is Pajamas profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pajamas is a £101K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Pajamas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.1% over the last 90 days and 0.5% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 112 products
Top Pajamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Dark Navy XXL
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
RONGTAI Pajama Set for Women 2-Piece White Leopard Lounge Pjs Shorts Matching Summer Beach Sleepwear Button Down Short Sleeve Top Elastic Waist Pants Loungewear Sets L
- Price
- £12.63
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
RONGTAI Pajama Set for Women Two Piece Leopard Short Sleeve Button Down Sleepwear Tops and Ruffled Shorts Pjs White Lounge Sets Summer Soft Valentines Loungewear XL
- Price
- £12.98
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
SWOMOG Womens Button Down Pyjama Sets Bride Pyjamas Sets Sleepwear Shorts Lounge Set M Black
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 2y ago
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory S
- Price
- £9.38
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Trending
90-day click momentumRONGTAI Womens Pajamas Set 2 Pcs Button Down Shirt with Pocket Matching Ruffled Leopard Pjs Shorts White Sleepwear Sets Summer Casual Soft Holiday Loungewear M
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Ekouaer Womens Pyjamas Sets Button Down Classic Pjs with Drawstring LG S
- Price
- £13.61
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 4mo ago
GIVTULIP Women 2 Piece Pyjamas Set Sexy V Neck Cami Top & Shorts Plus Size Pj Sets Curvy Nightwear with Drawstring Soft Crop Top and Bottoms Tank Tops Pants Lingeries Set Sleepwear Loungewear Homewear
- Price
- £8.03
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 7mo ago
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory XL
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
Newest
by launch dateEkouaer Womens Pyjamas Sets Button Down Classic Pjs with Drawstring LG S
- Price
- £13.61
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 4mo ago
GIVTULIP Women 2 Piece Pyjamas Set Sexy V Neck Cami Top & Shorts Plus Size Pj Sets Curvy Nightwear with Drawstring Soft Crop Top and Bottoms Tank Tops Pants Lingeries Set Sleepwear Loungewear Homewear
- Price
- £8.03
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 7mo ago
Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
PARUPRUP Two-Piece Cute Heart Printed Pyjama Sets for Women Spaghetti Strap Cami Top and Long Pants Comfy Soft Summer Pjs Set (UK Alpha L Regular Regular Black)
- Price
- £9.01
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 8mo ago
Demegimi Womens Pajamas Set Short Sleeve Cotton Checked Ladies Pjs Loungewear Crew Neck Top and Loose Fit Wide Leg Pants Soft Sleepwear with Pockets Pink
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
54
Top-5 brand share
58%
Top 20: 90%
Top-5 click share
18%
Top 20: 49%
Open market
39%
- Litherday14%
- Amazon Essentials14%
- RONGTAI10%
- Famulily10%
- SWOMOG10%
- Gatamiau3%
Pajamas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top Pajamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pjs254K/yr
- pajamas for women uk165K/yr
- ladies pjs107K/yr
- pajamas102K/yr
- womens pjs sets77K/yr
- pijamas women set76K/yr
- women pyjamas set57K/yr
- pjama set women69K/yr
- womens pajamas53K/yr
- pjs women60K/yr
What reviews say buyers love and hate about Pajamas
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Very comfortable”
“The fit is comfortable for lounging around the house”
“the quality of construction are good”
“Lovely soft material”
“Good value”
What buyers complain about
59% of reviews“Found shorts a little tight”
“Cheap material”
“Cheap”
“The red set have slightly faded after many washes”
“Falling apart after one wear”
Pajamas return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pajamas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
