Pajamas

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-29.1%

Conversion, latest week

0.5%

Market size, estimated

£101Ka year

Peak month

December6.4× the quietest month

Top search term

pjs254K searches a year

Listings sell for £12.00 on average, from £6.26 to £20.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £12.00 that is £0 to £1K a year per listing.

Average price

£12.00under the $15 to $100 sweet spot

Price range

£6.26–£20.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #114 within Nightwear, Lingerie & Underwear. It carries 1,097 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

23.0%

Average rank

#114in Nightwear, Lingerie & Underwear

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,097per listing

Listings tracked

112

34 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months