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Paddington Bear Costume

soft demand (-96.2% this quarter) — Paddington Bear Costume doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 4Growth 0Conversion 7Competition 63Returns 88Price range 61Avg price 82Brand share 13Review moat 95Quality gap 75
This niche Category average

Is Paddington Bear Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paddington Bear Costume is a £16K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 40/100.

Paddington Bear Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.2% over the last 90 days and 0.6% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr750
Search volume / yr-96.2%158K
Conversion rate0.6%
Avg price£17.68

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers10 · 43
Top-5 product click share47%
Open market5%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement60%
New entrants (1y)13· 0 succeeded
Avg rating4.3★
Avg reviews106

Top Paddington Bear Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£637£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

43

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

4%

  • Paddington73%
  • Cnulaueu7%
  • Rubies7%
  • A2Z 4 Kids6%
  • Alaiyaky2%
  • Rainbow Designs2%
  • Open — no brand owns it (4 brands, 4%)

Paddington Bear Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR0.6%Products25Brands10Top 5 Brands95%OOS Rate19.3%Rating4.3★Reviews106Avg BSR#2,482
50K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 60.0×

Top Paddington Bear Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paddington bear costume109K/yr
  • paddington costume15K/yr
  • paddington bear costume adult25K/yr
  • paddington bear costume kids6K/yr
  • paddington costume for kids4K/yr

What reviews say buyers love and hate about Paddington Bear Costume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Size-Overall33%

my kid adore it, good size

Quality-Overall25%

Well made, perfect for world book day

Advertised Vs Actual Product8%

true to description and picture

Color8%

bright colours

Upholstery/Fabric Quality4%

The quality of the fabric is excellent

What buyers complain about

83% of reviews
Zipper Quality50%

Zip broke

Quality-Overall17%

Very poor quality product

Value For Money17%

expensive

Paddington Bear Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
74%
2Quality-Overall
7%
3Zipper Quality
6%
4Length
3%
5Value For Money
1%

Common Paddington Bear Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paddington Bear Costume 40/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 25 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -96.2% over the last 90 days.
Search demand for Paddington Bear Costume on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 60.0× the quietest.