paddington bear costume
Skip itSoft demand (-96.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great106.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£17.68avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.62–£29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 158K searches
Growth
Bad-96.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, paddington bear costume is a £16K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
paddington bear costume market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £9K–£13K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,482
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 60%
- Out of stock
- 19.3%
- Avg brand age
- 38 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
43
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
4%
- Paddington73%
- Cnulaueu7%
- Rubies7%
- A2Z 4 Kids6%
- Alaiyaky2%
- Rainbow Designs2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -96.2% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 60.0×
Top paddington bear costume search terms
- paddington bear costume109K/yr
- paddington costume15K/yr
- paddington bear costume adult25K/yr
- paddington bear costume kids6K/yr
- paddington costume for kids4K/yr
Top paddington bear costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paddington Bear Unisex Kids Blue Cosy Fleece Onesie | Hooded Long Sleeve Zip-Up Loungewear & Costume | Movie Character Outfit for Dress-Up Bear Merch - 4-5 Years
Paddington£19.954.4★19 rev
Paddington Bear Boys Onesie | Hooded Kids Onesie | Boys All In One Pyjamas | Blue 4-5 Years
Paddington£19.204.6★80 rev
Paddington Bear Boys Onesie | Hooded Kids Onesie | Boys All In One Pyjamas | Blue 2-3 Years
Paddington£20.884.6★80 rev
Paddington Bear Unisex Kids Blue Cosy Fleece Onesie | Hooded Long Sleeve Zip-Up Loungewear & Costume | Movie Character Outfit for Dress-Up Bear Merch - 3-4 Years
Paddington£18.014.4★19 rev
Paddington Bear Boys Onesie | Hooded Kids Onesie | Boys All In One Pyjamas | Blue 7-8 Years
Paddington£20.804.6★80 rev
Newest
by launch date
Alaiyaky Blue Cartoon Costume (140)
Alaiyaky£18.685 rev
Maryparty World Book Day Fancy Dress Book Week Costum Include Blue Duffle Coat and Red Hat (S)
Maryparty£18.983 rev
Raveparty Kids World Book Day Costumes Boys Book Character Costumes with Blue Duffle Coat Red Hat Costumes for World Book Day (Blue XL)
Raveparty£15.105 rev
Rubies Official Paddington Classic Child Costume Kids Fancy Dress 2-3 Years
Rubies£14.9015 rev
Rubies Official Paddington Deluxe Child Costume Kids Fancy Dress 3-4 Years
Rubies£18.386 rev
Trending
90-day click momentum
A2Z Kids Duffle Coat Fleece - Duffle Coat Royal 11-12 Years
A2Z 4 Kids£12.744.4★
Paddington Boys Bear Pyjamas 2 Piece Set Ive Had The Most Amazing Day! Red/Blue Age 4-5 Years
Paddington£5.624.8★
Paddington Bear Kids Onesie | Multicoloured All in One Pyjama Loungewear For Boys & Girls | Soft Fleece Hood with Zip | Movie Book Day PJs | Pajama Bodysuit Merchandise Gift for Children
Paddington£15.914.5★
Paddington Bear Unisex Kids Blue Cosy Fleece Onesie | Hooded Long Sleeve Zip-Up Loungewear & Costume | Movie Character Outfit for Dress-Up Bear Merch - 2-3 Years
Paddington£17.794.4★
Paddington Bear Pyjamas White 3-4 Years
Paddington£11.754.7★
What buyers say about paddington bear costume
What buyers praise and complain about, mined from review topics.What buyers love
“my kid adore it, good size”
“Well made, perfect for world book day”
“true to description and picture”
“bright colours”
“The quality of the fabric is excellent”
“Size is prefect and very soft”
“I love the fact that its an all in one piece”
“its reasonably priced”
“Fun and cute”
What buyers complain about
“Zip broke”
“Very poor quality product”
“expensive”
Top return reasons
Common questions
- Is paddington bear costume profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 25 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -96.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the paddington bear costume niche?
- 10 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in paddington bear costume?
- Top complaints mined from reviews: Zipper Quality, Quality-Overall, Value For Money. The return rate is 1.4%.
- When does demand for paddington bear costume peak?
- Demand peaks in Feb–Mar; the busiest month runs 60.0× the quietest.
- What does it cost to enter the paddington bear costume niche?
- Listings span £5.62–£29.62; the average listing price is £17.68 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.