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Paddington Bear Costume

Fail

Demand is soft, at -96.2% this quarter, so Paddington Bear Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£16K/yr158K searches / yr
90-day growth
-96.2%search demand this quarter
Competition
47%top-5 click share · 10 brands · 43 sellers

Flapen Score

Paddington Bear Costume against its category

The dotted line is the Fashion average. Past it, Paddington Bear Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddington Bear Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paddington Bear Costume 158K times last year and spent an estimated £16K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-96.2%
Conversion, latest week
0.6%
Market size, estimated
£16Ka year
Peak month
March60.0× the quietest month
Top search term
paddington bear costume109K searches a year

02 · Price

A sale here is worth £17.68.

Listings sell for £17.68 on average, from £5.62 to £29.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £17.68 that is £0 to £2K a year per listing.

Average price
£17.68inside the $15 to $100 sweet spot
Price range
£5.62–£29.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #2,482 within Boys. It carries 106 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
68%
Out of stock, average day
19.3%
Average rank
#2,482in Boys
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paddington Bear Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£637£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

43

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

4%

  • Paddington73%
  • Cnulaueu7%
  • Rubies7%
  • A2Z 4 Kids6%
  • Alaiyaky2%
  • Rainbow Designs2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Paddington Bear Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 60.0×

Search terms

Top Paddington Bear Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddington bear costume109K/yr
  • paddington costume15K/yr
  • paddington bear costume adult25K/yr
  • paddington bear costume kids6K/yr
  • paddington costume for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Paddington Bear Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality50%−0.12

Zip broke

Zip broke as soon as I put it on my child

Quality-Overall17%+0.69

Very poor quality product

Value For Money17%−0.03

expensive

However; at the current price of over £25, it does feel expensive for what you get

Love

Size-Overall33%+2.56

my kid adore it, good size

Good qyaity, hand size

Perfect fit made one little girl v happy

Quality-Overall25%+0.69

Well made, perfect for world book day

Lovely little teddy, well made

Good quality

Advertised Vs Actual Product8%+0.48

true to description and picture

Color8%+0.48

bright colours

the colors are beautiful

Upholstery/Fabric Quality4%+0.23

The quality of the fabric is excellent

Return

1.4% Return rate 77% Fixable by listing

Size-Overall74%▅▇▆█▅█
Quality-Overall7%▁▅█▁▁▁

Very poor quality product

Zipper Quality6%▁▃█▁▁▁

Zip broke

Zip broke as soon as I put it on my child

Length3%▁█▇▁▁▁
Value For Money1%▁▁▁▁█▁

expensive

However; at the current price of over £25, it does feel expensive for what you get

FAQ

Common Paddington Bear Costume questions

Answered from the same tracked data.