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Pacman

Fail

The top 5 brands take 98% of clicks, so Pacman is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£83K/yr122K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
84%top-5 click share · 6 brands · 40 sellers

Flapen Score

Pacman against its category

The dotted line is the Fashion average. Past it, Pacman is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pacman market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pacman 122K times last year and spent an estimated £83K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.6%
Market size, estimated
£83Ka year
Peak month
December4.4× the quietest month
Top search term
pacman40K searches a year

02 · Price

A sale here is worth £43.99.

Listings sell for £43.99 on average, from £7.24 to £316.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £43.99 that is £0 to £4K a year per listing.

Average price
£43.99inside the $15 to $100 sweet spot
Price range
£7.24–£316.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,722 within Nightwear. It carries 250 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
3.4%
Average rank
#2,722in Nightwear
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Pacman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Pac-Man73%
  • Gigamic11%
  • Fizz Creations9%
  • ARCADE1UP3%
  • Pyramid International2%
  • Paladone2%

Demand

Pacman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Pacman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pacman40K/yr
  • pac man38K/yr
  • pacman arcade machine11K/yr
  • pac man arcade machines10K/yr
  • pacman game14K/yr
  • pac-man5K/yr
  • pac man game4K/yr

Reviews and returns

What reviews say buyers love and hate about Pacman

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish33%−0.13

One pair has already been binned as the toe seam came undone

Quality-Overall33%+1.63

disappointed that the quality isnt great

Love

Fun/Entertainment Experience30%+1.87

just as fun

Such a good game to play with hubby and the kids

Fab game for all to enjoy

Quality-Overall27%+1.63

were a great quality with a decent comfortable fit

Really good quality

Audio Quality10%−0.06

sound can be turned off real easily each time ya use it so as not to annoy anyone nearby

Color7%+0.70

The colours of the socks themselves are the same as in the pictures of the products and after many, many, many, many, many washes are still holding onto that colour

Comfort-Overall7%+0.70

were a great quality with a decent comfortable fit

Return

1.8% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

FAQ

Common Pacman questions

Answered from the same tracked data.