pacman
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£43.99avg listing price — sweet spot $15–$100
Review moat
Great250.45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£7.24–£316.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£83K£83K/yr · 122K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pacman is a £83K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pacman market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #2,722
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 64%
- Out of stock
- 3.4%
- Avg brand age
- 60 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Pac-Man73%
- Gigamic11%
- Fizz Creations9%
- ARCADE1UP3%
- Pyramid International2%
- Paladone2%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -17.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top pacman search terms
- pacman40K/yr
- pac man38K/yr
- pacman arcade machine11K/yr
- pac man arcade machines10K/yr
- pacman game14K/yr
- pac-man5K/yr
- pac man game4K/yr
Top pacman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pac-Man Pyjamas For Men | Adults Arcade Game Over Black Short Sleeve T-Shirt & Loungewear Joggers Pjs | Gamer Merchandise XXL
Pac-Man£19.844.6★353 rev
Pac-Man Calf Socks for Men Women Teens Breathable Pack of 5 Soft Socks Retro Funny Gifts for Him (9/12 UK Black/Multi)
Pac-Man£11.464.6★72 rev
Quoridor Pac-Man
Gigamic£30.134.7★218 rev
Pac-Man Mens T-Shirt Game Over Official Tic Tac Toe Retro Character Clothes S Black
Pac-Man£15.034.7★284 rev
Pac-Man Pyjamas For Men | Adults Arcade Game Over Black Short Sleeve T-Shirt & Loungewear Joggers Pjs | Gamer Merchandise
Pac-Man£19.764.6★353 rev
Newest
by launch date
Arcade1Up Ms. PAC-MAN Classic SE Arcade Game Machine 1.22 Meter Cabinet 13 Classic Video Games 39.62 cm IPS Display Easy Assembly Perfect for At-Home Gaming
ARCADE1UP£316.605 rev
Pac-Man Colour Changing Ghost Mood Light. Touch & Squeeze Sensitive 3D Silicone Lamp. 9.9cm Tall. Battery Powered. Officially Licensed Pac-Man Merchandise.
Fizz Creations£13.2916 rev
Fizz Creations PAC-MAN Crystal Ball Light. Retro Gaming Desk Lamp. USB Powered. Classic Arcade Gaming Gift Mood Lamp. Mood Lighting Night Light Kids Retro Gaming Gifts Pac Man Mood Lights
Fizz Creations£10.3519 rev
Quoridor Pac-Man
Gigamic£30.13218 rev
Pac-Man Calf Socks for Men Women Teens Breathable Pack of 5 Soft Socks Retro Funny Gifts for Him (9/12 UK Black/Multi)
Pac-Man£11.4672 rev
Trending
90-day click momentumPac-Man Pyjamas For Men | Adults Arcade Game Over Black Short Sleeve T-Shirt & Loungewear Joggers Pjs | Gamer Merchandise
Pac-Man£19.764.6★
Pac-Man Mens T-Shirt Game Over Official Tic Tac Toe Retro Character Clothes S Black
Pac-Man£15.034.7★
Pac-Man Pyjamas For Men | Adults Arcade Game Over Black Short Sleeve T-Shirt & Loungewear Joggers Pjs | Gamer Merchandise XXL
Pac-Man£19.844.6★
Pac-Man Calf Socks for Men Women Teens Breathable Pack of 5 Soft Socks Retro Funny Gifts for Him (9/12 UK Black/Multi)
Pac-Man£11.464.6★
Pyramid International Pac-Man Mouth 3D Keyring Carabina Zip Pull or Backpack Charm (Mouth Design) - Official Merchandise
Pyramid International£7.244.2★
What buyers say about pacman
What buyers praise and complain about, mined from review topics.What buyers love
“just as fun”
“were a great quality with a decent comfortable fit”
“sound can be turned off real easily each time ya use it so as not to annoy anyone nearby”
“The colours of the socks themselves are the same as in the pictures of the products and after many, many, many, many, many washes are still holding onto that colour”
“were a great quality with a decent comfortable fit”
“Great design”
What buyers complain about
“One pair has already been binned as the toe seam came undone”
“disappointed that the quality isnt great”
Top return reasons
Common questions
- Is pacman profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 11 tracked products. 90-day search growth is -17.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the pacman niche?
- 6 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in pacman?
- Top complaints mined from reviews: Stitch/Finish/Polish, Quality-Overall. The return rate is 1.8%.
- When does demand for pacman peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the pacman niche?
- Listings span £7.24–£316.60; the average listing price is £43.99 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.