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Pacman

Fail

The top 5 brands take 98% of clicks, so Pacman is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£83K/yr122K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
84%top-5 click share · 6 brands · 40 sellers

Flapen Score

Pacman against its category

The dotted line is the Fashion average. Past it, Pacman is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pacman market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pacman 122K times last year and spent an estimated £83K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.6%
Market size, estimated
£83Ka year
Peak month
December4.4× the quietest month
Top search term
pacman40K searches a year

02 · Price

A sale here is worth £43.99.

Listings sell for £43.99 on average, from £7.24 to £316.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £43.99 that is £0 to £4K a year per listing.

Average price
£43.99inside the $15 to $100 sweet spot
Price range
£7.24–£316.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,722 within Nightwear. It carries 250 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
3.4%
Average rank
#2,722in Nightwear
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Pacman products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Pac-Man73%
  • Gigamic11%
  • Fizz Creations9%
  • ARCADE1UP3%
  • Pyramid International2%
  • Paladone2%

Demand

Pacman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Pacman search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pacman40K/yr
  • pac man38K/yr
  • pacman arcade machine11K/yr
  • pac man arcade machines10K/yr
  • pacman game14K/yr
  • pac-man5K/yr
  • pac man game4K/yr

Reviews and returns

What reviews say buyers love and hate about Pacman

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Stitch/Finish/Polish”
1.8%of orders come back
“One pair has already been binned as the toe seam came undone”
A buyer, on “Stitch/Finish/Polish”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Pacman questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data