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Pacman

brand-locked demand (top 5 brands take 98% of clicks) — Pacman doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 21Growth 16Conversion 19Competition 13Returns 78Price range 27Avg price 95Brand share 4Review moat 87Quality gap 65
This niche Category average

Is Pacman profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pacman is a £83K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Pacman: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 1.6% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr2K
Search volume / yr-17.4%122K
Conversion rate1.6%
Avg price£43.99

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 40
Top-5 product click share84%
Open market2%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews250

Top Pacman products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Pac-Man73%
  • Gigamic11%
  • Fizz Creations9%
  • ARCADE1UP3%
  • Pyramid International2%
  • Paladone2%

Pacman demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR1.6%Products11Brands6Top 5 Brands98%OOS Rate3.4%Rating4.4★Reviews250Avg BSR#2,722
8K6KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Pacman search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pacman40K/yr
  • pac man38K/yr
  • pacman arcade machine11K/yr
  • pac man arcade machines10K/yr
  • pacman game14K/yr
  • pac-man5K/yr
  • pac man game4K/yr

What reviews say buyers love and hate about Pacman

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Fun/Entertainment Experience30%

just as fun

Quality-Overall27%

were a great quality with a decent comfortable fit

Audio Quality10%

sound can be turned off real easily each time ya use it so as not to annoy anyone nearby

Color7%

The colours of the socks themselves are the same as in the pictures of the products and after many, many, many, many, many washes are still holding onto that colour

Comfort-Overall7%

were a great quality with a decent comfortable fit

What buyers complain about

67% of reviews
Stitch/Finish/Polish33%

One pair has already been binned as the toe seam came undone

Quality-Overall33%

disappointed that the quality isnt great

Pacman return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%

Common Pacman questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pacman 35/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 11 tracked products. Search demand moved -17.4% over the last 90 days.
Search demand for Pacman on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.4× the quietest.