Pac a Mac
Pac a Mac shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Pac a Mac profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pac a Mac is a £544K/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 58/100.
Pac a Mac: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.6% over the last 90 days and 0.6% of searches end in a purchase.
£544K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 223 products
Top Pac a Mac products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)
- Price
- £23.09
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 3y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12
- Price
- £28.24
- Rating
- 4.3/5
- Reviews
- 2,303
- Age
- 3y ago
Trespass Unisex Waterproof Packaway Jacket Qikpac Black in Size - XL
- Price
- £15.77
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 13y ago
Regatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black
- Price
- £15.62
- Rating
- 4.3/5
- Reviews
- 7,545
- Age
- 8y ago
Trending
90-day click momentumRegatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black
- Price
- £15.62
- Rating
- 4.3/5
- Reviews
- 7,545
- Age
- 8y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
- Price
- £12.60
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)
- Price
- £8.48
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 6mo ago
Trespass Unisex Waterproof Packaway Jacket Qikpac Black in Size - XL
- Price
- £15.77
- Rating
- 4.5/5
- Reviews
- 10,108
- Age
- 13y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Newest
by launch dateADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)
- Price
- £8.48
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 6mo ago
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
- Price
- £12.27
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
- Price
- £12.60
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago
NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)
- Price
- £34.51
- Rating
- 4.5/5
- Reviews
- 1,004
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
Brands
74 rising
Sellers
138
Top-5 brand share
48%
Top 20: 78%
Top-5 click share
12%
Top 20: 34%
Open market
50%
- 33,000ft14%
- Trespass12%
- Regatta10%
- Outdoor Ventures7%
- JiaYouLC4%
- Lancry4%
Pac a Mac demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Sep · busiest ÷ quietest = 2.2×
Top Pac a Mac search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof jacket659K/yr
- jacket453K/yr
- mens jacket499K/yr
- rain coats for women249K/yr
- mens jackets371K/yr
- jackets for men uk439K/yr
- lightweight waterproof jacket135K/yr
- rain jacket women117K/yr
- mens waterproof jackets235K/yr
- rain coat133K/yr
What reviews say buyers love and hate about Pac a Mac
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Not expensive”
“not too tight”
“Well made and affordable”
“Great value for money, and waterproof”
“Super lightweight”
What buyers complain about
55% of reviews“Too Tight Around the Armpits for Me”
“it lost its water resistance very quickly”
“not very well made”
“Very thin rips easily”
“Stitches were loose”
Pac a Mac return rate & reasons
Why buyers send it back, as a share of all return requests.
4.2%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pac a Mac questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
