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Oyster Card Holder

Fail

Products sell for $5.42 on average, outside the sweet spot, so Oyster Card Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£68K/yr448K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
27%top-5 click share · 34 brands · 42 sellers

Flapen Score

Oyster Card Holder against its category

The dotted line is the Fashion average. Past it, Oyster Card Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oyster Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oyster Card Holder 448K times last year and spent an estimated £68K. The top 5 brands take 55% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
2.8%
Market size, estimated
£68Ka year
Peak month
September1.6× the quietest month
Top search term
oyster card holder96K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £1.65 to £20.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.42 that is £542 to £1K a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£1.65–£20.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£542–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #67 within Luggage & Travel Gear. It carries 2,053 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
90%
Out of stock, average day
7.3%
Average rank
#67in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,053per listing
Listings tracked
69

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Oyster Card Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

42

Est. top-5 brand share

55%

Top 20: 91%

Est. top-5 click share

27%

Top 20: 68%

Open market

39%

  • ORCHIDS15%
  • Lizzy14%
  • Honeey9%
  • HITHIKA9%
  • Hibate8%
  • ALLEN & MATE6%

Demand

Oyster Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Oyster Card Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oyster card holder96K/yr
  • bus pass holder94K/yr
  • bus pass holder for women58K/yr
  • travel card holder55K/yr
  • bus pass holders for men26K/yr
  • bus pass wallet20K/yr
  • travel pass holder16K/yr
  • travel card wallet13K/yr
  • oyster card wallet12K/yr
  • bus pass holder for kids13K/yr

Reviews and returns

What reviews say buyers love and hate about Oyster Card Holder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Looks cheap”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oyster Card Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data