Is oyster card holder profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 69 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (48/100).

How competitive is the oyster card holder niche?

34 brands and 42 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in oyster card holder?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.

When does demand for oyster card holder peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the oyster card holder niche?

Listings span £1.65–£20.78; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 2,053 reviews — the moat a new listing must climb.

oyster card holder

Skip it

Pricing outside the sweet spot ($5.42 avg) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Okay2,052.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£1.65–£20.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£68K

£68K/yr · 448K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.42

avg listing price — sweet spot $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, oyster card holder is a £68K/yr Amazon United Kingdom market (448K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

oyster card holder market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £68K–£81K; units × avg price
Conversion rate: 2.8%
Avg BSR: #67
Page quality: 0%
Prime: 90%
Sponsored: 52%
Out of stock: 7.3%
Avg brand age: 39 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

27%

Top 20: 68%

Open market

39%

ORCHIDS15%
Lizzy14%
Honeey9%
HITHIKA9%
Hibate8%
ALLEN & MATE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top oyster card holder search terms

oyster card holder96K/yr -9.7%1.7% conv.
bus pass holder94K/yr -16.4%2.4% conv.
bus pass holder for women58K/yr -22.7%2.3% conv.
travel card holder55K/yr -16.8%1.8% conv.
bus pass holders for men26K/yr -8.8%4.8% conv.
bus pass wallet20K/yr -6.2%1.8% conv.
travel pass holder16K/yr -14.5%1.3% conv.
travel card wallet13K/yr -20.0%2.2% conv.
oyster card wallet12K/yr -27.2%2.3% conv.
bus pass holder for kids13K/yr -1.7%0.3% conv.

All search terms

Top oyster card holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HITHIKA - New Leather Oyster Travel Card Bus Pass Holder Wallet Rail Card Cover CASE (Black)

HITHIKA£2.924.6★418 rev

Hibate Genuine Leather Oyster Card Holder Bus Travel Pass Holders - Black

Hibate£5.234.6★1,412 rev

ORCHIDS Unisex Travel Bus Pass Holder Slim ID Credit Card & Ticket Wallet Cover Case (Baby Pink)

ORCHIDS£2.734.6★187 rev

Lizzy PU Leather Travel Wallet Case Holders | Plain & Polka Dot Unisex Credit Card ID Card Bus & Rail Pass Bank Oyster (Sky Blue)

Lizzy£2.574.5★812 rev

Lizzy Travel Card Holder PU Leather | Slim Oyster Card Holder Wallet for Credit Card ID Bus Rail Pass | Compact Pocket Card Case Unisex (Polka Dot Pink)

Lizzy£2.644.5★812 rev

Newest

by launch date

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)

Vatan£9.84403 rev

11mo ago

ORCHIDS Travel Oyster Card Bus Pass Holder Wallet Rail Card Cover CASE (Polka Dot(Gray))

ORCHIDS£2.8219 rev

1y ago

ORCHIDS Unisex Travel Bus Pass Holder Slim ID Credit Card & Ticket Wallet Cover Case (Baby Pink)

ORCHIDS£2.73187 rev

1y ago

ORCHIDS Unisex Travel Bus Pass Holder Slim ID Credit Card & Ticket Wallet Cover Case (Black)

ORCHIDS£2.63187 rev

1y ago

Lizzy PU Leather Travel Card | Plain & Polka Dot Unisex Credit Card ID Card Bus & Rail Pass Bank Oyster Pocket Wallet Case Holders (Maroon)

Lizzy£2.85812 rev

1y ago

What buyers say about oyster card holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Best quality”

Value For Money12%

“Good for price”

Advertised Vs Actual Product9%

“As advertised”

Size-Overall8%

“Card fits perfectly”

Ease Of Use6%

“Its easy to operate”

Pockets/Compartments5%

“Very practical plenty of pockets to keep your personal things safe”

Design-Overall4%

“well designed”

Durability4%

“Compact and durable”

Color3%

“Lovely colour”

Leather Quality3%

“But the leather is nice”

What buyers complain about

Quality-Overall20%

“Looks cheap”

Size-Overall8%

“Bigger than expected”

Color7%

“Colour is quite off from the picture”

Leather Quality6%

“1-star deducted as it is that lower quality PU faux leather”

Durability6%

“Dont expect it to last”

Value For Money4%

“Expensive for what it is”

Strength4%

“flimsy”

Functionality-Overall3%

“Digital passes dont work”

Material Quality3%

“Cheap material”

Smell2%

“Smell”

Top return reasons

Size-Overall52%

Quality-Overall12%

Advertised Vs Actual Product5%

Material Quality4%

Functionality-Overall4%

Color3%

Pockets/Compartments2%

Zipper Quality2%

Weight Heavy2%

Ease Of Use2%

Common questions

Is oyster card holder profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 69 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (48/100).
How competitive is the oyster card holder niche?: 34 brands and 42 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in oyster card holder?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.
When does demand for oyster card holder peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the oyster card holder niche?: Listings span £1.65–£20.78; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 2,053 reviews — the moat a new listing must climb.

oyster card holder

oyster card holder market data

Competition & brand share

Demand & seasonality

Top oyster card holder search terms

Top oyster card holder products on Amazon

Top sellers

Newest

Trending

What buyers say about oyster card holder

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Fashion