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Oyster Card Holder

pricing outside the sweet spot ($5.42 avg) — Oyster Card Holder doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 17Growth 17Conversion 35Competition 88Returns 92Price range 30Avg price 15Brand share 80Review moat 44Quality gap 42
This niche Category average

Is Oyster Card Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oyster Card Holder is a £68K/yr Amazon United Kingdom market (448K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Oyster Card Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.2% over the last 90 days and 2.8% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr15K
Search volume / yr-15.2%448K
Conversion rate2.8%
Avg price£5.42

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers34 · 42
Top-5 product click share27%
Open market45%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement52%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews2,053

Top Oyster Card Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

42

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

27%

Top 20: 68%

Open market

39%

  • ORCHIDS15%
  • Lizzy14%
  • Honeey9%
  • HITHIKA9%
  • Hibate8%
  • ALLEN & MATE6%

Oyster Card Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume448KCVR2.8%Products69Brands34Top 5 Brands55%OOS Rate7.3%Rating4.5★Reviews2,053Avg BSR#67
18K13KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Top Oyster Card Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oyster card holder96K/yr
  • bus pass holder94K/yr
  • bus pass holder for women58K/yr
  • travel card holder55K/yr
  • bus pass holders for men26K/yr
  • bus pass wallet20K/yr
  • travel pass holder16K/yr
  • travel card wallet13K/yr
  • oyster card wallet12K/yr
  • bus pass holder for kids13K/yr

What reviews say buyers love and hate about Oyster Card Holder

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall28%

Best quality

Value For Money12%

Good for price

Advertised Vs Actual Product9%

As advertised

Size-Overall8%

Card fits perfectly

Ease Of Use6%

Its easy to operate

What buyers complain about

64% of reviews
Quality-Overall20%

Looks cheap

Size-Overall8%

Bigger than expected

Color7%

Colour is quite off from the picture

Leather Quality6%

1-star deducted as it is that lower quality PU faux leather

Durability6%

Dont expect it to last

Oyster Card Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Quality-Overall
12%
3Advertised Vs Actual Product
5%
4Material Quality
4%
5Functionality-Overall
4%

Common Oyster Card Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oyster Card Holder 48/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 69 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.
Search demand for Oyster Card Holder on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.6× the quietest.