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Oyster Card Holder

Fail

Products sell for $5.42 on average, outside the sweet spot, so Oyster Card Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£68K/yr448K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
27%top-5 click share · 34 brands · 42 sellers

Flapen Score

Oyster Card Holder against its category

The dotted line is the Fashion average. Past it, Oyster Card Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oyster Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oyster Card Holder 448K times last year and spent an estimated £68K. The top 5 brands take 55% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
2.8%
Market size, estimated
£68Ka year
Peak month
September1.6× the quietest month
Top search term
oyster card holder96K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £1.65 to £20.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.42 that is £542 to £1K a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£1.65–£20.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£542–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #67 within Luggage & Travel Gear. It carries 2,053 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
90%
Out of stock, average day
7.3%
Average rank
#67in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,053per listing
Listings tracked
69

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Oyster Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

42

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

27%

Top 20: 68%

Open market

39%

  • ORCHIDS15%
  • Lizzy14%
  • Honeey9%
  • HITHIKA9%
  • Hibate8%
  • ALLEN & MATE6%

Demand

Oyster Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Oyster Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oyster card holder96K/yr
  • bus pass holder94K/yr
  • bus pass holder for women58K/yr
  • travel card holder55K/yr
  • bus pass holders for men26K/yr
  • bus pass wallet20K/yr
  • travel pass holder16K/yr
  • travel card wallet13K/yr
  • oyster card wallet12K/yr
  • bus pass holder for kids13K/yr

Reviews and returns

What reviews say buyers love and hate about Oyster Card Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+1.32

Looks cheap

Looks too cheap

Terrible quality

Size-Overall8%+0.43

Bigger than expected

Too small

Pouches are too tight

Color7%−0.03

Colour is quite off from the picture

Colour not as advertised

its definitely not pink

Leather Quality6%−0.03

1-star deducted as it is that lower quality PU faux leather

Not leather

definitely not leather

Durability6%−0.09

Dont expect it to last

now its starting to fall apart

falls apart quickly

Love

Quality-Overall28%+1.32

Best quality

Good item well made

Good quality wallet

Value For Money12%+0.85

Good for price

Excellent value

Great value

Advertised Vs Actual Product9%+0.38

As advertised

Just what i ordered

As described

Size-Overall8%+0.43

Card fits perfectly

Very nice fit

Handy and fits in your bag no problem

Ease Of Use6%−0.05

Its easy to operate

Easy to use

Easy to use and good storage

Return

1.1% Return rate 69% Fixable by listing

Size-Overall52%█▇███▇

Bigger than expected

Too small

Pouches are too tight

Quality-Overall12%▅█▄▇▇▆

Looks cheap

Looks too cheap

Terrible quality

Advertised Vs Actual Product5%█▅▄▅▄▃
Material Quality4%▄▄▅▄▆█

Cheap material

Cheap and nasty plastic

Its synthetic plastic at best

Functionality-Overall4%▁▅▂▄▆█

Digital passes dont work

Does not function properly

FAQ

Common Oyster Card Holder questions

Answered from the same tracked data.