Owl

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

3.0%

Market size, estimated

£412Ka year

Peak month

December6.4× the quietest month

Top search term

owl89K searches a year

Listings sell for £48.47 on average, from £3.29 to £1475.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £48.47 that is £0 to £5K a year per listing.

Average price

£48.47inside the $15 to $100 sweet spot

Price range

£3.29–£1475.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #700 within Socks & Tights. It carries 836 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

9.6%

Average rank

#700in Socks & Tights

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

836per listing

Listings tracked

59

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months