Overalls

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

1.3%

Market size, estimated

£112Ka year

Peak month

October3.2× the quietest month

Top search term

overalls mens workwear99K searches a year

Listings sell for £17.08 on average, from £3.54 to £48.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.08 that is £2K to £4K a year per listing.

Average price

£17.08inside the $15 to $100 sweet spot

Price range

£3.54–£48.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #40 within Novelty & Special Use Clothing. It carries 1,888 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

70%

Out of stock, average day

0.8%

Average rank

#40in Novelty & Special Use Clothing

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,888per listing

Listings tracked

73

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months