overalls
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Price range
Good£3.54–£48.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,888.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 514K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, overalls is a £112K/yr Amazon United Kingdom market (514K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
overalls market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £102K–£137K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 75%
- Out of stock
- 0.8%
- Avg brand age
- 56 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
70
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
22%
Top 20: 60%
Open market
25%
- Portwest19%
- Dickies16%
- IndustraCare15%
- NORMAN11%
- GRS9%
- FORT7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Top overalls search terms
- overalls mens workwear99K/yr
- overalls86K/yr
- boiler suits for men51K/yr
- boiler suit51K/yr
- mens overalls42K/yr
- work overalls for men28K/yr
- coveralls for men18K/yr
- overalls men15K/yr
- coveralls15K/yr
- boiler suits for women13K/yr
Top overalls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)
IndustraCare£4.414.2★60 rev
Portwest S999 Classic Collection Protective Polycotton Work Coverall Mens Boiler Suit Work Overalls Workwear Unisex Six Pockets Elasticated Waist 40+ UPF Regular Navy L
Portwest£14.794.4★1,222 rev
GRS Mens C2 Dark Navy Work Overall - Protective Coverall Workwear Boiler Suit for Mechanics Workshop Warehouse College Student Garages DIY (XXS - 30-32 Chest)
GRS£11.314.0★1,429 rev
Dickies Mens REDHAWK COVERALL LINCOLN GREEN L
Dickies£22.104.4★1,299 rev
Ansell AlphaTec 1500 Model 138 Disposable Work Overall with Hood Chemical Protection Type 5/6 Water Repellent Coverall Suit Industrial Safety Workwear Men Women White Size L (1 Unit)
Ansell£3.614.3★4,797 rev
Newest
by launch dateIndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)
IndustraCare£4.4160 rev
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
IndustraCare£4.3760 rev
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER 4XL)
ProMaxFit£22.69200 rev
Black Work Wear Mens Overalls Boiler Suit Coveralls Garage Overalls Mechanics Boilersuit Protective (XL)
NORMAN£22.95467 rev
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER S)
ProMaxFit£20.25200 rev
Trending
90-day click momentumProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER 4XL)
ProMaxFit£22.694.1★
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER S)
ProMaxFit£20.254.1★
989Zé ENZO Mens Denim Jeans EZD390 Designer Cotton Dungarees Overalls Heavy Duty Waist Sizes 30-50 LSW 38 R
989Zé ENZO£20.004.1★
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
IndustraCare£4.374.2★
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)
IndustraCare£4.414.2★
What buyers say about overalls
What buyers praise and complain about, mined from review topics.What buyers love
“The press studs closing the front were of decent quality”
“Fits well”
“Not over priced”
“Does the job”
“thick material”
“very comfortable”
“Keeps you clean”
“Lots of useful pockets”
“Great for painting just pop it on and protect your clothing lightweight and easy”
“easy to use and effective”
What buyers complain about
“Fit is very small”
“Cheap decent quality”
“continued to break”
“Zip is so flimsy”
“Poor quality stitching”
“Not cheap,”
“Not very thick”
“As this is a work wear company I was hoping these might be waterproof. It did not say in the description”
“not comfortable to wear”
“Can't get my arms in material rubbish put them in the bin”
Top return reasons
Common questions
- Is overalls profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 73 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the overalls niche?
- 18 brands and 70 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in overalls?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.2%.
- When does demand for overalls peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the overalls niche?
- Listings span £3.54–£48.08; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.