Overalls
Overalls shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.
Flapen Score
Is Overalls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Overalls is a £112K/yr Amazon United Kingdom market (514K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Overalls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -32.2% over the last 90 days and 1.3% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 73 products
Top Overalls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)
- Price
- £4.41
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Portwest S999 Classic Collection Protective Polycotton Work Coverall Mens Boiler Suit Work Overalls Workwear Unisex Six Pockets Elasticated Waist 40+ UPF Regular Navy L
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 1,222
- Age
- 15y ago
GRS Mens C2 Dark Navy Work Overall - Protective Coverall Workwear Boiler Suit for Mechanics Workshop Warehouse College Student Garages DIY (XXS - 30-32 Chest)
- Price
- £11.31
- Rating
- 4.0/5
- Reviews
- 1,429
- Age
- 8y ago
Dickies Mens REDHAWK COVERALL LINCOLN GREEN L
- Price
- £22.10
- Rating
- 4.4/5
- Reviews
- 1,299
- Age
- 4y ago
Ansell AlphaTec 1500 Model 138 Disposable Work Overall with Hood Chemical Protection Type 5/6 Water Repellent Coverall Suit Industrial Safety Workwear Men Women White Size L (1 Unit)
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 4,797
- Age
- 9y ago
Trending
90-day click momentum
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER 4XL)
- Price
- £22.69
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 3y ago
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER S)
- Price
- £20.25
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 3y ago
989Zé ENZO Mens Denim Jeans EZD390 Designer Cotton Dungarees Overalls Heavy Duty Waist Sizes 30-50 LSW 38 R
- Price
- £20.00
- Rating
- 4.1/5
- Reviews
- 317
- Age
- 3y ago
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
- Price
- £4.37
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)
- Price
- £4.41
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Newest
by launch dateIndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XXL)
- Price
- £4.41
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
IndustraCare Poly Prop Navy Blue Economy Lightweight Disposable Overall Boilersuit - Zip up elasticated hood ankles and wrists (XL)
- Price
- £4.37
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER 4XL)
- Price
- £22.69
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 3y ago
Black Work Wear Mens Overalls Boiler Suit Coveralls Garage Overalls Mechanics Boilersuit Protective (XL)
- Price
- £22.95
- Rating
- 4.1/5
- Reviews
- 467
- Age
- 3y ago
ProMaxFit Mens Long Sleeves Coverall Boiler Suit for Workshop Mechanics - Gray Color 9 Sizes - Overall Cotton Blend Jumpsuit for Painters gardeners Welders and builders. (BLUE REFLECTER S)
- Price
- £20.25
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
18 rising
Sellers
70
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
22%
Top 20: 60%
Open market
25%
- Portwest19%
- Dickies16%
- IndustraCare15%
- NORMAN11%
- GRS9%
- FORT7%
Overalls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Top Overalls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- overalls mens workwear99K/yr
- overalls86K/yr
- boiler suits for men51K/yr
- boiler suit51K/yr
- mens overalls42K/yr
- work overalls for men28K/yr
- coveralls for men18K/yr
- overalls men15K/yr
- coveralls15K/yr
- boiler suits for women13K/yr
What reviews say buyers love and hate about Overalls
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“The press studs closing the front were of decent quality”
“Fits well”
“Not over priced”
“Does the job”
“thick material”
What buyers complain about
66% of reviews“Fit is very small”
“Cheap decent quality”
“continued to break”
“Zip is so flimsy”
“Poor quality stitching”
Overalls return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Overalls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
