Otter

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

-18.2%

Conversion, latest week

3.5%

Market size, estimated

£142Ka year

Peak month

December4.6× the quietest month

Top search term

otter79K searches a year

Listings sell for £18.13 on average, from £3.58 to £83.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.13 that is £2K to £5K a year per listing.

Average price

£18.13inside the $15 to $100 sweet spot

Price range

£3.58–£83.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,043 within Luggage & Travel Gear. It carries 3,552 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

0.2%

Average rank

#1,043in Luggage & Travel Gear

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,552per listing

Listings tracked

19

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months