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Orange Tie

Fail

The top 5 brands take 100% of clicks, so Orange Tie is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£21K/yr40K searches / yr
90-day growth
+49.0%search demand this quarter
Competition
76%top-5 click share · 5 brands · 9 sellers

Flapen Score

Orange Tie against its category

The dotted line is the Fashion average. Past it, Orange Tie is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Tie 40K times last year and spent an estimated £21K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+49.0%
Conversion, latest week
9.2%
Market size, estimated
£21Ka year
Peak month
August2.7× the quietest month
Top search term
orange tie25K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £3.17 to £8.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £5.70 that is £1K to £3K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£3.17–£8.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Accessories. It carries 3,488 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,488per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Orange Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • HISDERN83%
  • URAQT7%
  • Barry.Wang4%
  • Enlision4%
  • WedDecor2%

Demand

Orange Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Orange Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange tie25K/yr
  • orange ties for men12K/yr
  • orange ties3K/yr
  • orange tie and pocket square set553/yr

Reviews and returns

What reviews say buyers love and hate about Orange Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%−0.08

The product is much thinner than expected

Advertised Vs Actual Product50%−0.05

Misleading Description

the description is misleading

Love

Quality-Overall38%+3.94

Amazing quality

Great product

Bought to celebrate a friend's life it's good quality

Color24%−0.13

Perfect colour

Perfectly adequate for colour choice funeral

Bright orange

Advertised Vs Actual Product16%−0.05

Did the job

As described

true to online pic

Value For Money8%−0.05

Delivered prompt/ good price

Good for the price

Durability6%+0.39

Durable stuff

Return

3.8% Return rate 89% Fixable by listing

Color81%█▅▅▇▇▇
Brightness/Shine/Glow4%▁█▆▁▁▄
Size-Overall4%▁█▁▄▃▂
Quality-Overall3%▁▁▁█▅▄
Shape/Style2%▁▁█▁▁▃

FAQ

Common Orange Tie questions

Answered from the same tracked data.