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Orange Morph Suit

Fail

Demand is soft, at -76.1% this quarter, so Orange Morph Suit is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£41K/yr104K searches / yr
90-day growth
-76.1%search demand this quarter
Competition
42%top-5 click share · 29 brands · 35 sellers

Flapen Score

Orange Morph Suit against its category

The dotted line is the Fashion average. Past it, Orange Morph Suit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Morph Suit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Morph Suit 104K times last year and spent an estimated £41K. The top 5 brands take 54% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-76.1%
Conversion, latest week
1.9%
Market size, estimated
£41Ka year
Top search term
orange bodysuit11K searches a year

02 · Price

A sale here is worth £20.86.

Listings sell for £20.86 on average, from £5.30 to £83.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.86 that is £0 to £2K a year per listing.

Average price
£20.86inside the $15 to $100 sweet spot
Price range
£5.30–£83.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #304 within Novelty & Special Use Clothing. It carries 536 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
85%
Out of stock, average day
15.1%
Average rank
#304in Novelty & Special Use Clothing
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Orange Morph Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

35

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

42%

Top 20: 78%

Open market

41%

  • SHINNINGSTARBABY29%
  • 3M9%
  • GETJOY8%
  • Aranmei5%
  • kraftd4%
  • lucky baby store4%

Demand

Orange Morph Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 20.1× · 9 of 12 months tracked

Search terms

Top Orange Morph Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange bodysuit11K/yr
  • orange suit11K/yr
  • orange morph suit38K/yr
  • orange body suit21K/yr
  • orange full body suit5K/yr
  • orange morph suit kids12K/yr
  • orange morphsuit6K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Morph Suit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.77

both were too big

Way too small - child sizes

Color8%−0.09

unfortunately the colour was off

Not the correct colour

Was not an orange colour it looked yellow on

Flexibility8%+0.10

the material is very stretchy

Thickness4%+0.61

it might be a little thin

Love

Size-Overall41%−0.77

a excellent fit

it fitted like a dream

True to size

Quality-Overall14%+2.05

Very well made

it's still great quality

This is a nicely made

Gifting Purpose13%+0.22

Perfect present for my friend she loves dressing up

Stretchability/Expandability/Elasticity6%+1.24

True to size perfect stretchy material

Color4%−0.09

Great colour

Return

4.8% Return rate 84% Fixable by listing

Size-Overall73%▆▅▅█▇▇

both were too big

Way too small - child sizes

Color8%▁█▆▁▇▃

unfortunately the colour was off

Not the correct colour

Was not an orange colour it looked yellow on

Quality-Overall5%█▄▂▄▃▃
Gap/Hole4%▁▇█▁▁▁
Advertised Vs Actual Product2%▁▁▃▁▁█

FAQ

Common Orange Morph Suit questions

Answered from the same tracked data.