Is orange jumpsuit profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (45/100).

How competitive is the orange jumpsuit niche?

21 brands and 54 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in orange jumpsuit?

Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 4.0%.

When does demand for orange jumpsuit peak?

Demand peaks in Oct–Nov; the busiest month runs 27.9× the quietest.

What does it cost to enter the orange jumpsuit niche?

Listings span £4.37–£62.45; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.

orange jumpsuit

Skip it

Soft demand (-46.7% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great£4.37–£62.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Great480.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.47

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£38K

£38K/yr · 93K searches

Growth

Bad-46.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, orange jumpsuit is a £38K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

orange jumpsuit market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £29K–£36K; units × avg price
Conversion rate: 2.8%
Avg BSR: #1,796
Page quality: 0%
Prime: 87%
Sponsored: 61%
Out of stock: 3.7%
Avg brand age: 44 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

56%

Top 20: 98%

Open market

36%

3M20%
HENBRANDT15%
BSBUY11%
Portwest6%
Roadmaster6%
I LOVE FANCY DRESS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 27.9×

Open Trend

Top orange jumpsuit search terms

orange jumpsuit48K/yr -60.1%1.4% conv.
prison jumpsuit11K/yr +114.9%1.6% conv.
orange boiler suit9K/yr -55.8%0.6% conv.
orange prison jumpsuit13K/yr -43.1%2.1% conv.
orange jumpsuit costume12K/yr -66.9%0.5% conv.

All search terms

Top orange jumpsuit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3M Protective Coverall Orange 4515-O-L

3M£5.424.2★2,777 rev

HENBRANDT Adult Mens Orange Prison Jumpsuit Fancy Dress Costume Convict Boiler Suit Prisoner Overalls Jail Jump Suit Dress Up Outfit One Size Mens Fancy Dress Costume

HENBRANDT£9.283.8★1,123 rev

BSBUY Adult Prisoner Costume Mens Orange Prison Jumpsuit Fancy Dress Costume Convict Boiler Suit Prisoner Attire Outfit Inmate Overalls Orange Prisoner Uniform Women for Halloween Parties Cosplay(XL)

BSBUY£9.013.8★98 rev

Road Master Mens Poly Cotton Coverall Overalls Painters Suit Decorators Mechanic Workwear Boiler Suit Cleaning Job Work Uniform with Two Chest Pockets Orange Large

Roadmaster£13.054.0★557 rev

HENBRANDT Classic Orange Prisoner Overall Jumpsuit Boiler Suit Convict Prison Inmate Fancy Dress Costume Outfit

I LOVE FANCY DRESS£10.143.9★864 rev

Newest

by launch date

XJGQZ Adult Prisoner Costume Orange Prison Jumpsuit Convict Suit for Men Women Jail Costume Onesie Fancy Dress for Carnival Halloween

XJGQZ£14.223 rev

8mo ago

StockStore Adult Prison Orange Jumpsuit Costume With Handcuffs Adult Inmate Costume Men Orange Overalls Prisoner Jumpsuit Men and One Size Prisoner Halloween Overalls

StockStore£12.2920 rev

10mo ago

Orange Morph Suit Full-Body Costume for Role Play & Halloween Stretchy Orange Bodysuit with Face Opening Great for Cosplay Parties Performances 180CM

GETJOY£17.014 rev

11mo ago

BSBUY Adult Prisoner Costume Mens Orange Prison Jumpsuit Fancy Dress Costume Convict Boiler Suit Prisoner Attire Outfit Inmate Overalls Orange Prisoner Uniform Women for Halloween Parties Cosplay(XL)

BSBUY£9.0198 rev

12mo ago

BSBUY Adult Prisoner Costume Mens Orange Prison Jumpsuit Fancy Dress Costume Convict Boiler Suit Prisoner Attire Outfit Inmate Overalls Orange Prisoner Uniform Women for Halloween Parties Cosplay(M)

BSBUY£11.2998 rev

12mo ago

What buyers say about orange jumpsuit

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Great costume for the price”

Material Quality25%

“decent material”

Breathability25%

“Great quality cotton and breathable”

Durability3%

“it held up well during use”

Color3%

“The bright orange color gives it the classic prisoner look”

Weight Light3%

“The jumpsuit is lightweight”

Quality-Overall3%

“Good quality costume, nice and bright”

Advertised Vs Actual Product3%

“Overall, this is a fun and affordable costume set that delivers exactly what it promises”

Comfort-Overall3%

“comfortable to wear for several hours”

Size-Overall3%

“the fit was generally true to the size chart”

What buyers complain about

Durability25%

“Literally fell apart”

Size-Overall25%

“both were too big”

Thickness15%

“Thin material”

Material Quality15%

“Thin material”

Top return reasons

Size-Overall67%

Quality-Overall11%

Thin6%

Material Quality6%

Water Resistance2%

Zipper Quality1%

Length1%

Advertised Vs Actual Product1%

Shape/Style1%

Product Condition1%

Common questions

Is orange jumpsuit profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (45/100).
How competitive is the orange jumpsuit niche?: 21 brands and 54 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in orange jumpsuit?: Top complaints mined from reviews: Durability, Size-Overall, Thickness. The return rate is 4.0%.
When does demand for orange jumpsuit peak?: Demand peaks in Oct–Nov; the busiest month runs 27.9× the quietest.
What does it cost to enter the orange jumpsuit niche?: Listings span £4.37–£62.45; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.