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Orange Jumpsuit

Fail

Demand is soft, at -46.7% this quarter, so Orange Jumpsuit is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£38K/yr93K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
56%top-5 click share · 21 brands · 54 sellers

Flapen Score

Orange Jumpsuit against its category

The dotted line is the Fashion average. Past it, Orange Jumpsuit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Jumpsuit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Jumpsuit 93K times last year and spent an estimated £38K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
2.8%
Market size, estimated
£38Ka year
Peak month
October27.9× the quietest month
Top search term
orange jumpsuit48K searches a year

02 · Price

A sale here is worth £14.47.

Listings sell for £14.47 on average, from £4.37 to £62.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.47 that is £0 to £1K a year per listing.

Average price
£14.47under the $15 to $100 sweet spot
Price range
£4.37–£62.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,796 within Novelty & Special Use Clothing. It carries 480 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
87%
Out of stock, average day
3.7%
Average rank
#1,796in Novelty & Special Use Clothing
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
480per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Orange Jumpsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

54

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

56%

Top 20: 98%

Open market

36%

  • 3M20%
  • HENBRANDT15%
  • BSBUY11%
  • Portwest6%
  • Roadmaster6%
  • I LOVE FANCY DRESS6%

Demand

Orange Jumpsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 27.9×

Search terms

Top Orange Jumpsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange jumpsuit48K/yr
  • prison jumpsuit11K/yr
  • orange boiler suit9K/yr
  • orange prison jumpsuit13K/yr
  • orange jumpsuit costume12K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Jumpsuit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.36

Literally fell apart

Size-Overall25%−0.36

both were too big

Thickness15%−0.15

Thin material

The material is fairly thin

Material Quality15%+0.78

Thin material

The material is fairly thin

the material is easily rip able and quite thin

Love

Value For Money28%+1.81

Great costume for the price

Overall, this is a fun and affordable costume set that delivers exactly what it promises

Material Quality25%+0.78

decent material

Breathability25%+1.61

Great quality cotton and breathable

Durability3%−0.36

it held up well during use

Color3%+0.14

The bright orange color gives it the classic prisoner look

Return

4.0% Return rate 71% Fixable by listing

Size-Overall67%▅▇▇█▄▇

both were too big

Quality-Overall11%▁▂▁▁█▁
Thin6%█▄▅▂▃▂
Material Quality6%▁▅▃▅▄█

Thin material

The material is fairly thin

the material is easily rip able and quite thin

Water Resistance2%█▁▁▁▁▂

FAQ

Common Orange Jumpsuit questions

Answered from the same tracked data.