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Orange Jumpsuit

soft demand (-46.7% this quarter) — Orange Jumpsuit doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 10Growth 2Conversion 35Competition 48Returns 38Price range 80Avg price 71Brand share 76Review moat 76Quality gap 94
This niche Category average

Is Orange Jumpsuit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Jumpsuit is a £38K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Orange Jumpsuit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.7% over the last 90 days and 2.8% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr3K
Search volume / yr-46.7%93K
Conversion rate2.8%
Avg price£14.47

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 54
Top-5 product click share56%
Open market41%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement61%
New entrants (1y)5· 0 succeeded
Avg rating4.0★
Avg reviews480

Top Orange Jumpsuit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

54

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

56%

Top 20: 98%

Open market

36%

  • 3M20%
  • HENBRANDT15%
  • BSBUY11%
  • Portwest6%
  • Roadmaster6%
  • I LOVE FANCY DRESS6%

Orange Jumpsuit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR2.8%Products23Brands21Top 5 Brands59%OOS Rate3.7%Rating4.0★Reviews480Avg BSR#1,796
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 27.9×

Top Orange Jumpsuit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange jumpsuit48K/yr
  • prison jumpsuit11K/yr
  • orange boiler suit9K/yr
  • orange prison jumpsuit13K/yr
  • orange jumpsuit costume12K/yr

What reviews say buyers love and hate about Orange Jumpsuit

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money28%

Great costume for the price

Material Quality25%

decent material

Breathability25%

Great quality cotton and breathable

Durability3%

it held up well during use

Color3%

The bright orange color gives it the classic prisoner look

What buyers complain about

80% of reviews
Durability25%

Literally fell apart

Size-Overall25%

both were too big

Thickness15%

Thin material

Material Quality15%

Thin material

Orange Jumpsuit return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
11%
3Thin
6%
4Material Quality
6%
5Water Resistance
2%

Common Orange Jumpsuit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Jumpsuit 45/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -46.7% over the last 90 days.
Search demand for Orange Jumpsuit on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 27.9× the quietest.