Opal
FailThe top 5 products take 97% of clicks, so Opal is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £13K/yr73K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 97%top-5 click share · 6 brands · 8 sellers
Flapen Score
Opal against its category
The dotted line is the Fashion average. Past it, Opal is stronger. Inside it, weaker.
Market
The Opal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Opal 73K times last year and spent an estimated £13K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £13Ka year
- Peak month
- October6.3× the quietest month
- Top search term
- opal necklace31K searches a year
02 · Price
A sale here is worth £17.31.
Listings sell for £17.31 on average, from £4.97 to £33.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.31 that is £0 to £2K a year per listing.
- Average price
- £17.31inside the $15 to $100 sweet spot
- Price range
- £4.97–£33.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,311 within Jewellery. It carries 461 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #1,311in Jewellery
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Opal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

Ladies Matching Jewellery Set - Teardrop Design Necklace Pendant & Drop Earrings - Unique Novelty Jewellery for Women - With Jewellery Gift Box (White Opal)
- Price
- £19.17
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 3y ago

925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago

JewelryPalace Love Heart 2.5ct Created Opal Pendant Necklace for Women 14K White Gold Plated 925 Sterling Silver Necklace for Her Anniversary Gemstone Jewellery 18 Inches Chain
- Price
- £22.29
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 9y ago

AILUOR Womens Silver Plated Vintage Opal Pendant Necklace Created Gemstone Oval White Opal Fashion Jewelry for Women Mother - Endless Love (Silver)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 8y ago
Trending
90-day click momentum
Finrezio Silver Opal Necklace for Women 925 Sterling Silver Necklace Silver Chain Necklace Choker Necklaces for Women Wedding Brides Silver Jewellery Gifts Ladies Necklace
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 6mo ago

LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

Ladies Matching Jewellery Set - Teardrop Design Necklace Pendant & Drop Earrings - Unique Novelty Jewellery for Women - With Jewellery Gift Box (White Opal)
- Price
- £19.17
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 3y ago

925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago

AILUOR Womens Silver Plated Vintage Opal Pendant Necklace Created Gemstone Oval White Opal Fashion Jewelry for Women Mother - Endless Love (Silver)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 8y ago
Newest
by launch date
Finrezio Silver Opal Necklace for Women 925 Sterling Silver Necklace Silver Chain Necklace Choker Necklaces for Women Wedding Brides Silver Jewellery Gifts Ladies Necklace
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 6mo ago

LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

Ladies Matching Jewellery Set - Teardrop Design Necklace Pendant & Drop Earrings - Unique Novelty Jewellery for Women - With Jewellery Gift Box (White Opal)
- Price
- £19.17
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 3y ago

925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago

AILUOR Womens Silver Plated Vintage Opal Pendant Necklace Created Gemstone Oval White Opal Fashion Jewelry for Women Mother - Endless Love (Silver)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- LOCIBLO54%
- Helena Rose Jewellery32%
- Sysow4%
- JewelryPalace3%
- AILUOR3%
- Finrezio3%
Demand
Opal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Opal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- opal necklace31K/yr
- opal jewellery for women26K/yr
- opal jewellery6K/yr
- opal necklace for women6K/yr
- opal jewelry4K/yr
Reviews and returns
What reviews say buyers love and hate about Opal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver
Not as nice as picture
Not sure if catch will break quickly, as fragile
hard to open
Very difficult to open and put on
Love
Comfortable to wear
They are comfortable to wear
Gift
Was a perfect gift that was adored by the receiver
Very pretty great price
I can't complain about the price either
Opal pendant silver
such a beautiful colour
Return
1.1% Return rate 31% Fixable by listing
Yhey are not 925 silver
Not 925 silver
Small
Not sure if catch will break quickly, as fragile
Not as nice as picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Opal questions
Answered from the same tracked data.









