Opal
a concentrated shelf (top 5 take 97% of clicks) — Opal doesn't clear our bar today.
Flapen Score
Is Opal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Opal is a £13K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Opal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.9% over the last 90 days and 1.0% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 6 products
Top Opal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago
Ladies Matching Jewellery Set - Teardrop Design Necklace Pendant & Drop Earrings - Unique Novelty Jewellery for Women - With Jewellery Gift Box (White Opal)
- Price
- £19.17
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 3y ago
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
JewelryPalace Love Heart 2.5ct Created Opal Pendant Necklace for Women 14K White Gold Plated 925 Sterling Silver Necklace for Her Anniversary Gemstone Jewellery 18 Inches Chain
- Price
- £22.29
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 9y ago
AILUOR Womens Silver Plated Vintage Opal Pendant Necklace Created Gemstone Oval White Opal Fashion Jewelry for Women Mother - Endless Love (Silver)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 8y ago
Trending
90-day click momentum
Finrezio Silver Opal Necklace for Women 925 Sterling Silver Necklace Silver Chain Necklace Choker Necklaces for Women Wedding Brides Silver Jewellery Gifts Ladies Necklace
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 6mo ago
LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago
Ladies Matching Jewellery Set - Teardrop Design Necklace Pendant & Drop Earrings - Unique Novelty Jewellery for Women - With Jewellery Gift Box (White Opal)
- Price
- £19.17
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 3y ago
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
AILUOR Womens Silver Plated Vintage Opal Pendant Necklace Created Gemstone Oval White Opal Fashion Jewelry for Women Mother - Endless Love (Silver)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 8y ago
Newest
by launch dateFinrezio Silver Opal Necklace for Women 925 Sterling Silver Necklace Silver Chain Necklace Choker Necklaces for Women Wedding Brides Silver Jewellery Gifts Ladies Necklace
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 6mo ago
LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago
Ladies Matching Jewellery Set - Teardrop Design Necklace Pendant & Drop Earrings - Unique Novelty Jewellery for Women - With Jewellery Gift Box (White Opal)
- Price
- £19.17
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 3y ago
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago
AILUOR Womens Silver Plated Vintage Opal Pendant Necklace Created Gemstone Oval White Opal Fashion Jewelry for Women Mother - Endless Love (Silver)
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- LOCIBLO54%
- Helena Rose Jewellery32%
- Sysow4%
- JewelryPalace3%
- AILUOR3%
- Finrezio3%
Opal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Top Opal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- opal necklace31K/yr
- opal jewellery for women26K/yr
- opal jewellery6K/yr
- opal necklace for women6K/yr
- opal jewelry4K/yr
What reviews say buyers love and hate about Opal
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Comfortable to wear”
“Gift”
“Very pretty great price”
“Opal pendant silver”
“such a beautiful colour”
What buyers complain about
100% of reviews“Small”
“made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver”
“Not as nice as picture”
“Not sure if catch will break quickly, as fragile”
“hard to open”
Opal return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Opal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
