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Opal

Fail

The top 5 products take 97% of clicks, so Opal is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£13K/yr73K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
97%top-5 click share · 6 brands · 8 sellers

Flapen Score

Opal against its category

The dotted line is the Fashion average. Past it, Opal is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Opal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Opal 73K times last year and spent an estimated £13K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.0%
Market size, estimated
£13Ka year
Peak month
October6.3× the quietest month
Top search term
opal necklace31K searches a year

02 · Price

A sale here is worth £17.31.

Listings sell for £17.31 on average, from £4.97 to £33.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.31 that is £0 to £2K a year per listing.

Average price
£17.31inside the $15 to $100 sweet spot
Price range
£4.97–£33.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,311 within Jewellery. It carries 461 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#1,311in Jewellery
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Opal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • LOCIBLO54%
  • Helena Rose Jewellery32%
  • Sysow4%
  • JewelryPalace3%
  • AILUOR3%
  • Finrezio3%

Demand

Opal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Opal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opal necklace31K/yr
  • opal jewellery for women26K/yr
  • opal jewellery6K/yr
  • opal necklace for women6K/yr
  • opal jewelry4K/yr

Reviews and returns

What reviews say buyers love and hate about Opal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.02

Small

Allergies25%−0.24

made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver

Advertised Vs Actual Product13%−0.11

Not as nice as picture

Strength13%−0.11

Not sure if catch will break quickly, as fragile

Ease Of Use13%−0.11

hard to open

Very difficult to open and put on

Love

Comfort-Overall30%+2.30

Comfortable to wear

They are comfortable to wear

Gifting Purpose27%+0.31

Gift

Was a perfect gift that was adored by the receiver

Value For Money17%+1.17

Very pretty great price

I can't complain about the price either

Metal Authenticity10%−0.02

Opal pendant silver

Color10%+0.68

such a beautiful colour

Return

1.1% Return rate 31% Fixable by listing

Metal Authenticity24%█▁▆▁█▁

Yhey are not 925 silver

Not 925 silver

Durability14%▁▁▃▁▅█
Size-Overall10%▁▁██▁▁

Small

Strength10%▁▁▁▆█▁

Not sure if catch will break quickly, as fragile

Advertised Vs Actual Product10%█▁▁▃▁▁

Not as nice as picture

FAQ

Common Opal questions

Answered from the same tracked data.