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Oompa Loompa Costume Kids

Fail

Demand is soft, at -81.8% this quarter, so Oompa Loompa Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£24K/yr92K searches / yr
90-day growth
-81.8%search demand this quarter
Competition
51%top-5 click share · 9 brands · 28 sellers

Flapen Score

Oompa Loompa Costume Kids against its category

The dotted line is the Fashion average. Past it, Oompa Loompa Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oompa Loompa Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oompa Loompa Costume Kids 92K times last year and spent an estimated £24K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-81.8%
Conversion, latest week
1.5%
Market size, estimated
£24Ka year
Peak month
March17.5× the quietest month
Top search term
oompa loompa costume34K searches a year

02 · Price

A sale here is worth £17.64.

Listings sell for £17.64 on average, from £9.22 to £29.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.64 that is £0 to £2K a year per listing.

Average price
£17.64inside the $15 to $100 sweet spot
Price range
£9.22–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,816 within Novelty & Special Use Clothing. It carries 323 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
75%
Out of stock, average day
10.6%
Average rank
#1,816in Novelty & Special Use Clothing
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
28

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Oompa Loompa Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

28

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

3%

  • Fun Shack32%
  • I LOVE FANCY DRESS26%
  • My Illusions20%
  • Dlishka10%
  • Rubies7%
  • Blue Planet Fancy Dress1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Oompa Loompa Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 17.5×

Search terms

Top Oompa Loompa Costume Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oompa loompa costume34K/yr
  • oompa loompa costume kids25K/yr
  • umpa lumpa costume kids19K/yr
  • oompa loompa7K/yr
  • umpa lumpa costume3K/yr
  • umpa lumpa2K/yr
  • kids oompa loompa costume2K/yr
  • oompa loompa outfit674/yr

Reviews and returns

What reviews say buyers love and hate about Oompa Loompa Costume Kids

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Size-Overall”
56%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Sizes not very good”
A buyer, on “Size-Overall”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Oompa Loompa Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data