Skip to content

Oompa Loompa Costume Kids

Fail

Demand is soft, at -81.8% this quarter, so Oompa Loompa Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£24K/yr92K searches / yr
90-day growth
-81.8%search demand this quarter
Competition
51%top-5 click share · 9 brands · 28 sellers

Flapen Score

Oompa Loompa Costume Kids against its category

The dotted line is the Fashion average. Past it, Oompa Loompa Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oompa Loompa Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oompa Loompa Costume Kids 92K times last year and spent an estimated £24K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-81.8%
Conversion, latest week
1.5%
Market size, estimated
£24Ka year
Peak month
March17.5× the quietest month
Top search term
oompa loompa costume34K searches a year

02 · Price

A sale here is worth £17.64.

Listings sell for £17.64 on average, from £9.22 to £29.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.64 that is £0 to £2K a year per listing.

Average price
£17.64inside the $15 to $100 sweet spot
Price range
£9.22–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,816 within Novelty & Special Use Clothing. It carries 323 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
75%
Out of stock, average day
10.6%
Average rank
#1,816in Novelty & Special Use Clothing
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Oompa Loompa Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

3%

  • Fun Shack32%
  • I LOVE FANCY DRESS26%
  • My Illusions20%
  • Dlishka10%
  • Rubies7%
  • Blue Planet Fancy Dress1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Oompa Loompa Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 17.5×

Search terms

Top Oompa Loompa Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oompa loompa costume34K/yr
  • oompa loompa costume kids25K/yr
  • umpa lumpa costume kids19K/yr
  • oompa loompa7K/yr
  • umpa lumpa costume3K/yr
  • umpa lumpa2K/yr
  • kids oompa loompa costume2K/yr
  • oompa loompa outfit674/yr

Reviews and returns

What reviews say buyers love and hate about Oompa Loompa Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall56%+2.93

Sizes not very good

Received order today the sizing is absolutely shocking

A bit on small

Adhesion/Stickiness13%−0.26

Face paint is terrible it is oily sticky

Quality-Overall9%−0.34

Poor quality

However, I am a bit conflicted regarding the quality

Material Quality6%−0.13

Material was awful

Thickness3%−0.02

very thin

The material is very thin

Love

Size-Overall45%+2.93

accurate fit

Good sizing

Fitted well, great costume

Quality-Overall29%−0.34

Really good quality costume

Good quality and value

Nice product

Value For Money10%+1.10

I think its great value

This is fantastic you get everything for such a small price

Shape/Style6%+0.44

As described she looked great

It definitely looks the part; the styling and the wig are spot on for the classic character, making it a fun and recognisable choice for World Book Day

Advertised Vs Actual Product3%+0.26

Looks just like pic what you see is what you get

Return

3.3% Return rate 92% Fixable by listing

Size-Overall89%█▇▇▇█▇

Sizes not very good

Received order today the sizing is absolutely shocking

A bit on small

Advertised Vs Actual Product2%▁▅█▁▁▁
Material Quality2%▁▁██▁▁

Material was awful

Touch/Button Controls1%▁█▁▁▁▅
Quality-Overall1%▁▄▂█▁▁

Poor quality

However, I am a bit conflicted regarding the quality

FAQ

Common Oompa Loompa Costume Kids questions

Answered from the same tracked data.