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Oodie Kids

Maybe

The top 5 products take only 16% of clicks. But demand is soft, at -49.0% this quarter, so Oodie Kids is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£150K/yr455K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
16%top-5 click share · 40 brands · 38 sellers

Flapen Score

Oodie Kids against its category

The dotted line is the Fashion average. Past it, Oodie Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oodie Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oodie Kids 455K times last year and spent an estimated £150K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
2.2%
Market size, estimated
£150Ka year
Peak month
December20.4× the quietest month
Top search term
oodie kids106K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £5.59 to £31.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.95 that is £0 to £1K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£5.59–£31.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #92 within Boys. It carries 842 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
63%
Out of stock, average day
13.6%
Average rank
#92in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
842per listing
Listings tracked
126

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Oodie Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

38

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

16%

Top 20: 45%

Open market

42%

  • Ceruwum22%
  • A2Z 4 Kids14%
  • The Big Softy7%
  • CityComfort6%
  • JOREAY6%
  • MOKANI4%

Demand

Oodie Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.4×

Search terms

Top Oodie Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oodie kids106K/yr
  • kids oodie60K/yr
  • boys oodie48K/yr
  • girls oodie30K/yr
  • boys snoodie20K/yr
  • snoodie kids20K/yr
  • hooded blanket kids12K/yr
  • oversized hoodie kids14K/yr
  • blanket hoodie kids13K/yr
  • kids snoodie14K/yr

Reviews and returns

What reviews say buyers love and hate about Oodie Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.15

Big

Too small

a bit short

Quality-Overall9%+0.29

Not well made

Poor quality

Not very good quality

Advertised Vs Actual Product4%−0.01

Misleading description regarding teens though

Nothing like the picture

Size not same as in picture

Brightness/Shine/Glow4%−0.03

It doesn't glow

Ease Of Use4%+0.12

it is almost impossible to get them out of them

Love

Warmth18%+1.79

Nice and warm

Keeps you warm and cosy

cozy as a cozy thing

Quality-Overall17%+0.29

Excellent quality

Looks and feels good quality so made an ideal Christmas gift

Looks well made

Size-Overall13%−0.15

Fits perfectly

Firs all sizes

its perfect one size fits all

Soft Feel11%

The cotton fabric feels soft and comfy, which is perfect for kids who are always on the go

Lovely and soft

The material is so soft

Comfort-Overall10%+0.64

Comfortable

Big soft and comfy my daighter loves this wears it all the time and regularly reverses it

comfy for my niece

Return

1.7% Return rate 74% Fixable by listing

Size-Overall63%▅▅▇█▇█

Big

Too small

a bit short

Length8%█▇▇▃▇▆
Stitch/Finish/Polish5%█▅▃▄▇▁
Advertised Vs Actual Product3%▄█▆▁▅▁

Misleading description regarding teens though

Nothing like the picture

Size not same as in picture

Quality-Overall3%▇▆▅▅█▁

Not well made

Poor quality

Not very good quality

FAQ

Common Oodie Kids questions

Answered from the same tracked data.