Oodie

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-55.9%

Conversion, latest week

1.2%

Market size, estimated

£410Ka year

Peak month

December26.5× the quietest month

Top search term

oodie502K searches a year

Listings sell for £16.79 on average, from £5.76 to £33.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £16.79 that is £4K to £8K a year per listing.

Average price

£16.79inside the $15 to $100 sweet spot

Price range

£5.76–£33.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #118 within Jumpers, Cardigans & Sweatshirts. It carries 1,720 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

73%

Out of stock, average day

41.0%

Average rank

#118in Jumpers, Cardigans & Sweatshirts

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,720per listing

Listings tracked

82

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months