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Only Fools and Horses Gifts

Fail

Buyers convert on only 1.2% of searches, so Only Fools and Horses Gifts is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£141K/yr812K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
42%top-5 click share · 12 brands · 49 sellers

Flapen Score

Only Fools and Horses Gifts against its category

The dotted line is the Fashion average. Past it, Only Fools and Horses Gifts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Only Fools and Horses Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Only Fools and Horses Gifts 812K times last year and spent an estimated £141K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
812K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
1.2%
Market size, estimated
£141Ka year
Peak month
December6.4× the quietest month
Top search term
only fools and horses456K searches a year

02 · Price

A sale here is worth £14.92.

Listings sell for £14.92 on average, from £4.05 to £33.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £14.92 that is £0 to £1K a year per listing.

Average price
£14.92under the $15 to $100 sweet spot
Price range
£4.05–£33.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #322 within Luggage & Travel Gear. It carries 568 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
66%
Out of stock, average day
19.5%
Average rank
#322in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
568per listing
Listings tracked
44

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Only Fools and Horses Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

49

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 78%

Open market

5%

  • Only Fools and Horses74%
  • TruffleShuffle9%
  • HOX6%
  • Sporting Profiles3%
  • Generic1%
  • Tin Sign1%
  • Open — no brand owns it (6 brands, 5%)

Demand

Only Fools and Horses Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Only Fools and Horses Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • only fools and horses456K/yr
  • only fools and horses gifts310K/yr
  • only fools and horses merchandise25K/yr
  • only fools15K/yr
  • fools and horses4K/yr
  • only fools and horse3K/yr

Reviews and returns

What reviews say buyers love and hate about Only Fools and Horses Gifts

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“It is considerably smaller than shown”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Only Fools and Horses Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data