Onesies for Women

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-51.4%

Conversion, latest week

0.4%

Market size, estimated

£89Ka year

Peak month

December11.2× the quietest month

Top search term

onesie232K searches a year

Listings sell for £17.97 on average, from £7.82 to £33.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £17.97 that is £0 to £2K a year per listing.

Average price

£17.97inside the $15 to $100 sweet spot

Price range

£7.82–£33.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.7%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,147 within Nightwear. It carries 743 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

74%

Out of stock, average day

14.3%

Average rank

#1,147in Nightwear

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

743per listing

Listings tracked

183

46 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

46

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months