Onesies for Boys

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-68.4%

Conversion, latest week

0.9%

Market size, estimated

£41Ka year

Peak month

December27.5× the quietest month

Top search term

girls onesie42K searches a year

Listings sell for £14.76 on average, from £7.88 to £25.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.76 that is £0 to £1K a year per listing.

Average price

£14.76under the $15 to $100 sweet spot

Price range

£7.88–£25.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #66 within Boys. It carries 556 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

84%

Out of stock, average day

20.2%

Average rank

#66in Boys

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

556per listing

Listings tracked

244

41 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

41

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months