Onesies for Boys
FailDemand is soft, at -68.4% this quarter, so Onesies for Boys is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £41K/yr326K searches / yr
- 90-day growth
- -68.4%search demand this quarter
- Competition
- 9%top-5 click share · 46 brands · 32 sellers
Flapen Score
Onesies for Boys against its category
The dotted line is the Fashion average. Past it, Onesies for Boys is stronger. Inside it, weaker.
Market
The Onesies for Boys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Onesies for Boys 326K times last year and spent an estimated £41K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -68.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £41Ka year
- Peak month
- December27.5× the quietest month
- Top search term
- girls onesie42K searches a year
02 · Price
A sale here is worth £14.76.
Listings sell for £14.76 on average, from £7.88 to £25.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.76 that is £0 to £1K a year per listing.
- Average price
- £14.76under the $15 to $100 sweet spot
- Price range
- £7.88–£25.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #66 within Boys. It carries 556 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 84%
- Out of stock, average day
- 20.2%
- Average rank
- #66in Boys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 556per listing
- Listings tracked
- 244
04 · Newcomers
Amazon counts 0 of last year's 41 launches as successful.
41 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 41
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Onesies for Boys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ceruwum Girls Unicorn Sleepsuit Kids Unicorn Onesie Pyjamas (Pink/Blue 7-8 Years)
- Price
- £16.16
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 4y ago

ThePyjamaFactory Boys Video Game Controller Fleece Gaming Sleepsuit (11-12 Years) Black
- Price
- £10.17
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 2y ago

Marvel Spiderman Boys Fleece Onesie 1.5-2 Years Blue
- Price
- £11.90
- Rating
- 4.7/5
- Reviews
- 1,122
- Age
- 6y ago

Kids Unicorn Onesie Girls Comfy Pyjamas Boys Soft Sleepsuit Gifts for Children Animal Jumpsuit Dress Up Costume (6-7 Years Unicorn - Pink Green Stars)
- Price
- £13.83
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 6y ago

CityComfort Onesies for Girls and Boys Fleece Animal Onesie Kids (Grey Sloth 11-12 Years)
- Price
- £11.63
- Rating
- 4.2/5
- Reviews
- 1,873
- Age
- 4y ago
Trending
90-day click momentum
Ceruwum Girls Unicorn Sleepsuit Kids Unicorn Onesie Pyjamas (Cat-Violet Stars 7-8 Years)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 7mo ago

KAKU NANU Unicorn Onesies for Girls Kids Fluffy Age 8 9 10 Unicorn Gifts for Girls Pink
- Price
- £13.01
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 2y ago

KAKU NANU Unicorn Onesies for Girls Kids Fluffy Age 6 7 8 Unicorn Gifts for Girls Pink
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 2y ago

Get Trend Naruto Onesies for Boys & Teens 7-15 Years Fleece Jumpsuit PJs Hooded Fleece Onesie Pyjamas Anime Gifts for Boys (13-14 Years Black Naruto)
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

KAKU NANU Girls Onesie Kids Rainbow Unicorn Onesie Fluffy Fleece Jumpsuit Toddler Sleepsuit Unicorn Pink Purple Gifts for Girls Age 4 5 6 Years
- Price
- £15.57
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch date
Ceruwum Girls Unicorn Sleepsuit Kids Unicorn Onesie Pyjamas (Cat-Violet Stars 7-8 Years)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 7mo ago

KAKU NANU Girls Onesie Kids Rainbow Onesie Fluffy Fleece Jumpsuit Toddler Sleepsuit Gifts for Girls Age 3 4 Years
- Price
- £15.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

KAKU NANU Girls Onesie Kids Rainbow Onesie Fluffy Fleece Jumpsuit Toddler Sleepsuit Gifts for Girls Age 6 7 8 Years
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

KAKU NANU Girls Onesie Kids Rainbow Unicorn Onesie Fluffy Fleece Jumpsuit Toddler Sleepsuit Unicorn Pink Purple Gifts for Girls Age 4 5 6 Years
- Price
- £15.57
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 1y ago

Get Trend Naruto Onesies for Boys & Teens 7-15 Years Fleece Jumpsuit PJs Hooded Fleece Onesie Pyjamas Anime Gifts for Boys (13-14 Years Black Naruto)
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 9% of clicks. An open shelf where new products get seen.
Brands
46 rising
Sellers
32
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
9%
Top 20: 27%
Open market
45%
- KAKU NANU17%
- Ceruwum15%
- A2Z 4 Kids8%
- CityComfort6%
- Marvel5%
- Disney4%
Demand
Onesies for Boys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 27.5×
Search terms
Top Onesies for Boys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls onesie42K/yr
- boys onesie40K/yr
- onesies for boys42K/yr
- onesies for girls34K/yr
- kids onesie girls15K/yr
- boys onesie 11-12 years13K/yr
- girls onesie 6-7 years7K/yr
- girls onesie 7-8 years11K/yr
- boys onesies12K/yr
- kids onesies11K/yr
Reviews and returns
What reviews say buyers love and hate about Onesies for Boys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size up
too big
To small
Poor Quality
not very strong quality
V poor quality
Broke after one wear
Therefore I dont think its very durable
already the seam has split
Not thick,
material a little thin
could be a little thicker
By Boxing Day the seams had all ripped
At bottom of one of legs with a hole where the thread has come undone, easily stitched
the stitching came apart instantly
Love
Fits well
Fit is perfect for my 9 year old
Size fits my child
Decent onesie
Excellent quality
Great product
Really comfy
Overall, this is a comfy and well-designed onesie that looks great and feels warm
Ultimate Cozy Loungewear
Lovely and soft
Material is soft
the material is good quality which is super soft
The hood adds extra warmth
Warm and Cozy
Warmer
Return
2.9% Return rate 68% Fixable by listing
Size up
too big
To small
ended up with big holes
Full of holes
Next day a hole right be the zip
Poor Quality
not very strong quality
V poor quality
By Boxing Day the seams had all ripped
At bottom of one of legs with a hole where the thread has come undone, easily stitched
the stitching came apart instantly
Zip broke after a day
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Onesies for Boys questions
Answered from the same tracked data.









