Olaf
FailDemand is soft, at -42.2% this quarter, so Olaf is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £23K/yr82K searches / yr
- 90-day growth
- -42.2%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 179 sellers
Flapen Score
Olaf against its category
The dotted line is the Fashion average. Past it, Olaf is stronger. Inside it, weaker.
Market
The Olaf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olaf 82K times last year and spent an estimated £23K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -42.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £23Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- olaf43K searches a year
02 · Price
A sale here is worth £11.61.
Listings sell for £11.61 on average, from £1.84 to £26.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.61 that is £0 to £1K a year per listing.
- Average price
- £11.61under the $15 to $100 sweet spot
- Price range
- £1.84–£26.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #998 within Girls. It carries 774 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 91%
- Out of stock, average day
- 8.5%
- Average rank
- #998in Girls
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 774per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Olaf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney 12 Frozen 2 Soft Cuddly Stuffed Plush Toy - Olaf
- Price
- £14.54
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 6y ago

Disney Store Official Olaf Medium Soft Toy Frozen 38cm / 15 Kids Cuddly Stuffed Snowman Plush Cartoon Figure Features Satin Tooth and Sparkle Snowflake Accents
- Price
- £21.95
- Rating
- 4.7/5
- Reviews
- 2,159
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

PQKL-party Olaf Teddy Olaf Plush 30cm Soft Toy Snowman Plush Cuddly Plush Snowman
- Price
- £13.40
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 18-24 Months
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
LEGO DUPLO Disney Frozen Creative Box with Elsa and Olaf - Educational Motor Skills Toy for Toddlers - Montessori Set w/ 2 Figures - Gift for 2+ Year Old Girls & Boys - 10462
- Price
- £14.84
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1mo ago

Disney Frozen Princess Elsa Anna Olaf Nightdress Nighty Nightie Nightwear Magical Dreams Pyjamas Pjs Blue Frilly Kids Girls 7-8 Years
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 18-24 Months
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 5-6 Years
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Princess Elsa Anna Olaf Nightdress Nighty Nightie Nightwear Magical Dreams Pyjamas Pjs Blue Frilly Kids Girls 4-5 Years
- Price
- £9.58
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
LEGO DUPLO Disney Frozen Creative Box with Elsa and Olaf - Educational Motor Skills Toy for Toddlers - Montessori Set w/ 2 Figures - Gift for 2+ Year Old Girls & Boys - 10462
- Price
- £14.84
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1mo ago

LEGO | Disney Frozen Olaf and Brunis Picnic Fun Toy - Snowman Figure w/a Picnic Blanket & Accessories - DIY Bedroom Decor - Gift for 7+ Year Old Girls & Fans - 43287
- Price
- £26.29
- Rating
- 4.9/5
- Reviews
- 160
- Age
- 7mo ago

LEXIBOOK Olaf My Surfer Friend Robot ROB01FZ1
- Price
- £12.06
- Rating
- 4.2/5
- Reviews
- 1,772
- Age
- 8mo ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 18-24 Months
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
179
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
13%
- Disney55%
- Disney Store10%
- Mattel8%
- PQKL-party7%
- tonies4%
- LEGO4%
- Open — no brand owns it (8 brands, 13%)
Demand
Olaf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Olaf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olaf43K/yr
- olaf toy28K/yr
- olaf teddy12K/yr
Reviews and returns
What reviews say buyers love and hate about Olaf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit disappointed with the size
Very small
Was holding for a decent Teddy size, its tiny
Misleading
Very misleading first photo
Its a bit misleading it shows all the figures
Not worth it
Over priced for sure
Yes, it can be pricey at times,
Cheap quality
the instructions can be a little harder if you're using the booklet
Love
Everything is well made
The bricks are exactly the high quality standard I would expect from the lego brand
Good quality
Perfect fit
Its a good size — not too small
not oversized —
we had a lot of fun building it then playing with it
Lots of fun
fun for adults or children
Good price
I think it is excellent value for money
amazing value for money
The build itself is straightforward
I enjoyed putting this together
it wasn't that hard to assemble
Return
0.7% Return rate 58% Fixable by listing
Bit disappointed with the size
Very small
Was holding for a decent Teddy size, its tiny
Misleading
Very misleading first photo
Its a bit misleading it shows all the figures
Not worth it
Over priced for sure
Yes, it can be pricey at times,
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olaf questions
Answered from the same tracked data.









