Olaf
FailDemand is soft, at -42.2% this quarter, so Olaf is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £23K/yr82K searches / yr
- 90-day growth
- -42.2%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 179 sellers
Flapen Score
Olaf against its category
The dotted line is the Fashion average. Past it, Olaf is stronger. Inside it, weaker.
Market
The Olaf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Olaf 82K times last year and spent an estimated £23K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -42.2%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £23Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- olaf43K searches a year
02 · Price
A sale here is worth £11.61.
Listings sell for £11.61 on average, from £1.84 to £26.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.61 that is £0 to £1K a year per listing.
- Average price
- £11.61under the $15 to $100 sweet spot
- Price range
- £1.84–£26.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #998 within Girls. It carries 774 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 91%
- Out of stock, average day
- 8.5%
- Average rank
- #998in Girls
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 774per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Olaf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney 12 Frozen 2 Soft Cuddly Stuffed Plush Toy - Olaf
- Price
- £14.54
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 6y ago

Disney Store Official Olaf Medium Soft Toy Frozen 38cm / 15 Kids Cuddly Stuffed Snowman Plush Cartoon Figure Features Satin Tooth and Sparkle Snowflake Accents
- Price
- £21.95
- Rating
- 4.7/5
- Reviews
- 2,159
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

PQKL-party Olaf Teddy Olaf Plush 30cm Soft Toy Snowman Plush Cuddly Plush Snowman
- Price
- £13.40
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 18-24 Months
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Trending
estimated 90-day click momentum
LEGO DUPLO Disney Frozen Creative Box with Elsa and Olaf - Educational Motor Skills Toy for Toddlers - Montessori Set w/ 2 Figures - Gift for 2+ Year Old Girls & Boys - 10462
- Price
- £14.84
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1mo ago

Disney Frozen Princess Elsa Anna Olaf Nightdress Nighty Nightie Nightwear Magical Dreams Pyjamas Pjs Blue Frilly Kids Girls 7-8 Years
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 18-24 Months
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 5-6 Years
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Princess Elsa Anna Olaf Nightdress Nighty Nightie Nightwear Magical Dreams Pyjamas Pjs Blue Frilly Kids Girls 4-5 Years
- Price
- £9.58
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
LEGO DUPLO Disney Frozen Creative Box with Elsa and Olaf - Educational Motor Skills Toy for Toddlers - Montessori Set w/ 2 Figures - Gift for 2+ Year Old Girls & Boys - 10462
- Price
- £14.84
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1mo ago

LEGO | Disney Frozen Olaf and Brunis Picnic Fun Toy - Snowman Figure w/a Picnic Blanket & Accessories - DIY Bedroom Decor - Gift for 7+ Year Old Girls & Fans - 43287
- Price
- £26.29
- Rating
- 4.9/5
- Reviews
- 160
- Age
- 7mo ago

LEXIBOOK Olaf My Surfer Friend Robot ROB01FZ1
- Price
- £12.06
- Rating
- 4.2/5
- Reviews
- 1,772
- Age
- 8mo ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 18-24 Months
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
179
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 85%
Open market
13%
- Disney55%
- Disney Store10%
- Mattel8%
- PQKL-party7%
- tonies4%
- LEGO4%
- Open — no brand owns it (8 brands, 13%)
Demand
Olaf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Olaf search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olaf43K/yr
- olaf toy28K/yr
- olaf teddy12K/yr
Reviews and returns
What reviews say buyers love and hate about Olaf
We read the reviews and the return reasons for every product selling here.
“Bit disappointed with the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olaf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









